One method of writer promotion is to maintain a Facebook fan page. But in order to take full advantage of having a Facebook fan page, you need to keep it updated. A freshly updated Facebook fan page keeps people coming back for more. This should be done in a variety of ways to attract more people and keep them interested.
Update your status often and keep it varied. Keeping your status on your Facebook fan page fresh keeps people interested. Let your fans know what you are doing at the moment. Post milestones, pitfalls, and goals. You can also post things that don't have to do with writing, but aren't so personal that they turn people away. Don't post the same thing all the time. For instance, we all know you are writing if you're a writer. Don't post "I'm writing" every single day. Post it sometimes, but not every time you write.
Share links to your work. If someone is following your writer fan page, they want to see your writing. Post it. Whenever you have a free second, share links to various things you have published on the web. This can be anything from blog posts to news articles to book links. Whatever you write, share it with your Facebook fans. That's what they want. You can also throw in work from fellow writers occasionally to mix it up and help them out.
Offer writing advice. Post random writing tips on your writer fan page. Although some of your followers may be random people that like your work, other writers might also follow you for inspiration. Let them know how you got there and possibly help them too with some tips when you can. Writing tips may even look good to potential clients.
Share news related to the writing field. Since writers often follow other writers, share news relevant to the field. It helps keeps you as well as your fans and fellow writers in the know. Plus, it can be interesting to share something other than your own work. Staying up to date can help you improve your writing. It's always good to learn something new and share it with others.
Auto-share blog posts and other article RSS feeds. Auto-sharing your work via RSS is an easy way to keep readers up to date, while still being able to focus on producing fresh content. The auto-posts will alert people to new posts and you can focus on your writing and on other updates.
*I originally published this via Yahoo Contributor Network