You just have to make it worth your time. As someone who's done both blogging for business and for pleasure, I know it's possible.
Blog When it Feels Right
The trap that so many bloggers, myself included, fall into is having to blog just for the sake of blogging. One great suggestion that some people give is to give shout outs to others by curating content that is worth reading. This is fine and all. But really, if you want to really succeed in blogging, just blog when it feels right.
Blog when you feel like you really need to say something. Curating is fine and writing about a trending topic can be OK, too, but you really need to be feeling it? When you’re feeling it, then it will show in your writing.
Sometimes you just have to get something off of your chest. The thing to do with that is to be constructive about it. Sure, go to town absolutely cussing your brains out in your first draft. But then, see if there’s anything good that others might connect with. I don’t really advocate cursing in blog posts, but done correctly, especially on personal blogs, I’ve seen it work. Then again, advertisers don’t really care for that and Not-Safe-for-Work (NSFW) content isn’t for everyone.
But really, you should blog because it feels good. Don’t turn into something that you have to do just for the sake of making some pennies. Yeah, sometimes that might be all you get. Believe me, I’ve done the homework and I know that most successful bloggers live off of a handful of blog posts. Whatever the rest happens to earn is just gravy.
The idea is to show passion in your blogging, because otherwise, it looks like you’re just making a money grab. Believe me, I’ve fallen short in this category way too many times. That’s why I’m writing this bit in the first place! You have to keep up the passion or it just won’t work anymore.
Blog Because You Can Make a Difference
You should ask yourself when you sit down to blog: how can what I write make a difference? You may be surprised just how much one article or blog post can do in someone’s life. A lot of people Google things just to see if someone else out there is thinking about something that they are. Chances are with the billions of people online today, you’re not alone in what you’re thinking. This is a good thing. People talk about how unoriginal most bloggers have become. It’s true. So you have to stand out. Blog because you can make a difference in some way just by putting your thoughts out there. Keeping them inside your head doesn’t really do you a lot of good if something useful and constructive can come out of them. If you happen to make a little money along the way, that’s good, but it should never be the end goal - despite what a lot of people say.
In the end, don’t blog for business, even if you’re blogging for a business. Blog for pleasure, but also blog when it feels right, because it feels good, and because you can make a difference.
So my fellow blogger friends, do you prefer to blog for pleasure, blog for business, or a little of both? Why do you blog? How you do think you could blog better?