by Lyn Lomasi, Staff Writer
As a long-time web writer who now also helps fellow writers succeed, people often ask me how to make more money. What are the best ways to succeed in web writing and how does one apply them for the maximum reward?
Maximize your content. Keep the rights to your content as often as possible and re-purpose it when you can. Many publications will accept non-exclusive work, which means you can do the work once and get paid for it repeatedly. Just be sure that the information stays up to date and syncs well with each publication it's submitted to. Even if you have ti make a few changes now and then, it will be easier than writing new content every time. While new content has its place as well, there's no reason you can't re-purpose existing content when appropriate.
Be flexible. We all have our own habits and methods. However, sometimes it pays to bend personal rules if it makes a client happy to do so. You of course want to always let a client know when you feel what they want isn't what's best for them. However, you should also be flexible in some of the ways you work so that may better provide the service in the way clients expect. They each will expect something different. Therefore, it pays to listen, keep an open mind, and be able to adapt to varying situations.
Meet or exceed deadlines and expectations. Happy clients will often be repeat customers, which means there will be more money lining your pockets (or your PayPal funds). A big part of keeping clients happy is meeting the deadlines and guidelines laid out in the contract. When you can do this every time -- and exceed expectations when possible, clients are more likely to use you again or even recommend you to others. Just like any other business, word of mouth can be paramount to making more money in web writing.
Spread your talent. Some people will be content with just one client. I've been there before. However, no matter how well one client pays, it's always good to have more than one. That way, if something happens unexpectedly, you don't lose all of your income. Keeping a variety of clients also provides more experience writing upon request in varying styles and topics.
All web writers need a website. I've said this many times before. But I will say it again and again. All writers need a website. Your website is where clients can find more about what you do and contact you for services. A good writer's website should include at the bare minimum a contact form, an online resume, samples, and a blog. For more on what to include, please read "8 Musts on a Freelance Writer's Website." If you use your site correctly, you'll be making more money just by having an easy way for clients to interact with you.
Maintain a blog on your professional website. As mentioned above, a blog is an essential part of a writer's website. In addition to helping fellow web writers succeed, keeping an active blog helps showcase what you can do to clients, which can lead to more money. Some things successful web writers can blog about include writing tips, marketing tips, information for clients, book releases, tour/book signing dates, events, and special features of your work. The possibilities are endless. Just keep it active and keep it relevant. The more you blog, the more traffic your site will get if you do it right. This can lead to more clients. Active writers generally make more money than those who are simply waiting around without action.
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