Don't expect someone to be your fan just because you are theirs. This is something web writers come across often. If you become someone's fan or follower on content sites with a community aspect, they often reciprocate, but not always. Don;t be offended when the don't. They may just be too busy to read other people's work. You may also write on a topic they are not into. There are plenty of reasons someone may not want to follow your work, even if you follow theirs. There is nothing wrong with this. In fact, this is how it should go. A reader who is interested in your work more than in your reciprocal following is more valuable.
Don't personally advertise your work to people who already follow you. I see this issue come up often. Person A subscribes to person B. Person B is excited to have a new follower. So each time Person B publishes, he excitedly tells Person A to go check out his work. The problem? Person A is subscribed. He receives the notice in his inbox already. He doesn't want to be asked to read it twice. After dealing with this a few more times, Person A unsubscribes and starts ignoring messages from Person B. There's nothing wrong with being excited about your work. But don't force it onto people. If someone has subscribed to your work, they're interested and will probably read it. But don't eliminate that interest by overdoing it on the reading invitations.
Don't assume that because there is no comment, a person didn't read your work. Once you make a certain amount of connections, there may not be enough time in a day to do all that you want. Some people, like me, save time by leaving little to no comments on the work they read. Not getting a comment should not have you sending messages asking people if they've read your work. If they want to read it they will and they may or may not leave a comment when they do. If you ask your fans and followers if they've read your work, this can seem like pestering and cause them to unfan you or unsubscribe to your work.
Don't ask "Can you be my fan?" This can actually cause people to turn away. If someone reads your work and they like it, they will become your fan. But asking someone to be your fan is considered bad netiquette. I have a great following, when it comes to my work. Do you think I got there by asking people to add me? Not at all. I don't ask people to become my fan. If they want to, that's great. But I'm not going to pressure people into clicking that fan or follow button. There are many reasons may not be able to fan or follow me and maybe they don't enjoy my work. That's perfectly fine with me. I'd rather have fans and followers who actually want to be there.
More from Lyn:
Web Writing Tips: Marketing No-Nos
How Much Money Can I Make Writing for Yahoo! Contributor Network?
Web Writing Tips: Getting Started