So, why do writers have so much trouble finding steady work nowadays? People always need writers - ghostwriters, especially. Why do so many of us freelance writers and content marketers have to often resort to receiving pennies on the dollar for what we’re really worth? There are clients that truly appreciate a writer's skills and abilities and value them accordingly. But so many others don’t. Why is this?
While it might be easy for me to write articles, for a lot of other people, it really isn't. What may take me half an hour to write could take someone else hours. It's possible they won't get anywhere near the same end result. But, this only happens because writing is a skill that has to be developed, just like any other skill. Some may have more innate writing talent than others, but really all it takes is practice and devotion to building your skills, just like with anything else.
I love it when I learn that a piece of content I wrote touches someone. It also helps when it convinces someone to buy something from myself or one of my affiliates or clients. A little time and effort goes a long way, and writing requires a ton of both.
Writing has been the singular skill in which I've long excelled. Fortunately, I was encouraged and driven enough to pursue it with due diligence. Some of us need more pushing than others when it comes to writing. But, I wanted to be a writer from a very young age. Yes, the great deal of encouragement I had always helped.
Eventually, writing became a reflex for me. As it turns out, as I’ve met more and more writers, it seems that this writing reflex is a common thing for us writers. Regardless of what it is we write about, we all share this compulsion that we just have to write. It's because writing becomes a habit that runs so deep it's as important to us as breathing.
Fortunately, there is light at the end of the tunnel for we writers. There are businesses who are realizing that they need to hire more skilled writers to write content. Until recently, web writing has been about writing for the search engines and hiring “marketing experts” that know how to game the system. The truth is that it should be always be about just hiring writers that know how to write for people.
It shows when you have dedicated writers that actually are writing for the audience and not for gaining traction on Google, Bing, et al. That's not to say the search engines aren't important, but the search engines are learning to "think" more organically, too. If you write for people, and you write about what they're looking for, eventually you're going to get traction with it without having to resort to "tactics."
The new paradigm shift content marketing is taking means that there are more writers needed than ever. There's a huge amount of hyper-niche content needing to be created. It makes those without degrees, like myself and many other writers, far more valuable. We’re more than happy to crowd-source. Like any other person who works in a service industry, writers just expect to be fairly compensated. But, this simply hasn’t been happening as it should.
Do writers need to unionize to make this happen? Actually, there is a National Writers Union here in the United States. What we writers definitely need to do is not give into writing 1000-word articles for only $5 a pop. That level of content written well can be worth hundreds of dollars, especially in what clients will end up netting in the long run. Well-written and engaging content is proven to work on a regular basis. You can’t just post any old content with the hope people will interact with it and share it. More of the world is finally waking up to that fact.
In fact, studies have shown that writers outside of a given field can end up with better results writing content for businesses. This is because they offer a fresh perspective that those in the field may never have considered. Some of the best content comes from guest writers. Writers always love a challenge. If you pay writers decently enough, you may be amazed with what you’ll find. We’ll be writing anyway, so give us a shot!
Writing isn’t easy. It takes a lot of hard work, dedication, and practice. It also takes tons of passion to always improving on the writing art. As writers, we must constantly expand our knowledge. Then, we can infuse everything we write with all that we’ve learned.
We writers need to find a way to set the market straight and prove to people that our skills are grossly under-compensated. We don’t just sit around all day typing away for pennies because it’s fun. We do it because we love to create. Honestly, we'd love to create for a fair living. We want to work. We're willing to work super hard. Just give us the chance.
~ Phoenix <3