by Barney Whistance, Contributing Writer
It's hard to imagine the time when we didn’t use apps. They have just been around for the last 5-7 years, but their effect has been so powerful, engulfing, mesmerizing, easing, soothing & above all connecting that they have changed the way that we live and interact with each other. Their power has been so immense that now anyone who is not using them skillfully is bound to lag behind others in terms of productivity and social interactions. Apps have invaded and violently changed how we function in different spheres of life from working out to finding locations to playing games, apps have it all covered. You name the function, there will be thousands of apps trying to work out a way to increase productivity or give you more options for solving or helping that function that was previously possible. People used to give a name to eons that were known on the technology humans were using at that time like the stone, bronze & iron ages. I call the time we live in, “The App Age”.
But why have apps been so successful and powerful and why have we been accepting towards them? We as humans are normally highly resistant towards change but this was a change that wasn’t shown the resistance of any kind. There are some factors that work in the favor of apps which are linked to our functioning as humans. The psychological hit often accompanies acceptation. Let’s explore the factors which bestow apps their massive popularity and power!
Optimizing the Power of Attention Span!
We as humans have quite limited attention spans and if we get distracted too much and switch on between different things, we tend to start skimming very easily. Apps are powerful mediums to catch and optimize attention spans as when you are engaged with an app it's quite a move to close it down and move to on another one. You have to come back out it once you are in it, that’s the best use of our psychological factor of remaining in touch and exploring.
We all have our smartphones and handheld devices with us all the time and apps can be accessed from them very easily, anywhere. We can use them on the go, while on the bed, in the loo, just about everywhere imaginable. This convenience fans the power of addiction. Through apps, if we like something, we can stay on it for as long as we want to.
Apps are highly useful when it comes to getting things done in a faster and much easier manner than ever before. Our emails are now on our phones and we can respond to our emails faster than we could previously. No late reply and acknowledgments know. We can get connected to our employees and work in a virtual workplace even if we are not physically present in the office, this duality makes it easier to get more things done in the same time period.
Increasing Brand Power
Because brands can now have dedicated apps, they can now send their updates and promotional deals right to the hand of the consumer itself. Now that’s direct marketing! This has fanned the economy and increased sales for nearly all brands who have utilized app power to a greater extent than others. It's now more sensible to get a customized app than spending money on advertising through conventional means as the ROI is much higher on this one. Apps can also be linked back to company websites which can offer troves of information to all those who want to learn more. Redirecting traffic increase conversions into sales.
Harnessing the instinctive drive to communicate
We humans are social animals. We love to devour any tool meant for increasing our interaction with others. From Facebook to Snapchat, everything is apter as apps than as websites. The possibility of constant revisits and ability to keep a conversation alive has turned apps into a social behemoth. It's not just people, companies are also jumping the bandwagon by getting customized social media campaigns for themselves.
With the number of apps now in the millions, apps are set to further revolutionize the way we live more yet and the more ability you have to harness its power, the more you will be able to get what you desire.
Barney Whistance is a passionate Finance and Lifestyle blogger who loves to write about prevailing trends. You can find him using Twitter and LinkedIn.
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