Offer reprints.
What are reprints? Put simply, reprints are pieces that have been previously published but can be published again.
If you submit your work to someone non-exclusively, you still have publication rights. Always read the fine print everywhere that you publish your work to be sure who has the rights. Just because you still hold the copyright, does not always mean you still hold publication rights.
Once you have determined that you do hold publication rights, there are several ways you can offer reprints.
Here are some of my favorites:
- Get them published with online venues that accept non-exclusive content and customize the content to each venue.
- Have a reprints page on your website or offer it on your regular services page.
- Republish them on your own website to draw traffic to your services and/or advertisements.
- Get them published in print publications that accept non-exclusive work, again customizing to fit the venue.