The best use of a site like Flickr is to upload high-quality images that you may not necessarily have room for on your own website. Since they can be found via search engines, using both high-traffic and long-tail keywords in your pictures’ titles and tags can help both Flickr users and image search engine users find your content. It’s easy to link the photos to appropriate pages of your website, helping drive visitor traffic with your more popular photos.
Posting pictures to Flickr also gives you more to post for your social media accounts, especially Facebook and Twitter. You can add these pictures to Pinterest boards, as well, which helps promote your Flickr account. Also, Flickr has a great way to organize your pictures into albums and sets, helping to make your content even easier to find.
Also, when you’re looking for photos to use for your articles, Flickr has a Creative Commons search to help you find photos that are available for re-use. Some are in the public domain. Others have been given public domain dedication, which is basically the same thing. However, most rights holders to Flickr photos require you to at least credit the source.
Whatever you do with these photos, be careful to make sure you attribute the photo correctly, and make sure that derivatives are allowed. This includes cropping and adding text onto an image. If a photo’s rights specifically say no derivatives, be sure to respect that.
Also, if you’re not using the images for a personal blog, check if the photo you want has is allowed for commercial use if you plan to use it on a monetized or business website. You can get into a lot of trouble if you get caught by the owner of a photo that wasn't used with the proper permission.
Flickr is one more great content sharing and image search tool to add to your online marketing arsenal. Plus, with the sheer popularity of the site, this amazing amount of free photo storage should last for years to come!
~ Phoenix <3