by Richard Rowell, Article Writer for Hire
Google Correlate is a fantastic data mining tool for businesses and major organizations to track search trends around their products, services, or causes. But it’s also a fun tool for article writers and bloggers as a way to get topic ideas and to get a pulse on what those searching for their niche are most often interested in. Lots of times this data is pretty straightforward. Let’s take a look, for example, at my hometown baseball team, the Boston Red Sox, through the lens of Correlate.
As you can see, these searches are ones you’d expect to correlate with those searching for the Boston Red Sox on google. There’s nothing particularly out of the ordinary here, except that if you run a Red Sox blog, you should be producing content on occasion about “Red Sox T Shirts” (86.9 percent correlation). Sox fans love their t-shirts. If you need a revenue stream for your blog, it would be a great idea to aim your affiliate programs that way.
However, if we expand the search to monthly time series, we get far more interesting results.
This is more like it! Now we’re finding some interesting niches here. “Live Red Sox” (89.2% correlation) seems to hint at people searching for places to stream Red Sox games live or get live updates. This niche is pretty well covered already by NESN’s Red Sox Gameday Live and Masslive. If you like to provide real-time game updates on your blog, there’s a bit of interest in it. But it’s not a huge search term (average 20 searches a month), but it’s better when the team is actually doing well (which it’s not in 2015).
“Red Sox bar” is an interesting term and a good one. People like to go to the bar and watch the game, and it turns out there are Red Sox bars all over the US. It’s not a mega popular search term (average 50 monthly searches), but it’s higher during the season. This seems to be a good niche for Red Sox bloggers to write about.
“2004 Red Sox” is a particular interesting term. Turns out even after 11 years, the first Sox championship in 86 years still gets a lot of interest. It gets over 1000 monthly searches on average. The nostalgia is still strong, and it’s probably not a bad idea for Sox bloggers to tap into the good memories once in awhile, especially when the team has struggled as it has for the past couple of years.
Lastly, “love that dirty water” refers to the Standells song, “Dirty Water,” which is played at Fenway Park when the Sox win. It’s funny because the 1960’s song actually mocks Boston and how polluted Boston Harbor and the Charles River were at the time. But Red Sox fans have made it an anthem now. There are probably some topics to be written about the connections between Dirty Water and the Red Sox, but there’s already a good article in the Boston Globe about it.
So there’s some useful data here. What if we expand our search to Major League Baseball as a whole?
There are a few things to discuss here. First of all, it would appear that the Yankees and Cardinals seem to get the most search traffic over time. Right now, Royals Baseball is blowing them away, predictably, as they’re continuing to shock the baseball world by running away with their division. But the Yankees and Cardinals are clearly always the “safe” choices.
It’s also little surprise to see things like “baseball terminology,” “baseball trivia,” and “baseball history” among the top correlations. But there are some weird things here.
First of all “insects” and “identification” are in here. I was never aware that the average Major League Baseball fan was also an aficionado for insect identification. Apparently, baseball fans like to join rowing clubs, too. And enjoying ultimate frisbee and baseball would seem to go hand in hand.
I jest, but it gets even weirder when you get to the monthly correlations.
White cedar? Purple Ash? Franklinia? And Clerodendrum? So apparently Major League Baseball fans are tree and plant lovers as well. Apparently, the Blue Ridge Mountains in Virginia are also MLB fans’ #1 choice for a vacation destination. Yes people love to take road trips to visit their favorite MLB ballparks. But these correlations are extremely strange. If you look at the charts, you’ll see it’s no fluke.
OK, here’s what sense I make of this. Rowing clubs would seem to have a similar amount of interest at the same time of year that baseball season is in full swing, although interest in rowing clubs seems to be declining somewhat in relation to baseball. The best times to be poking around to find cool insects and observe beautiful flora (especially in the Blue Ridge Mountains) would seem to coincide, as well. To add to this mess, concrete mixing is yet another correlation not too much farther down the list. What does this all mean?
This seems all pretty silly, but what it does is show us that many MLB fans have a great appreciation for nature (and concrete mixing). That’s pretty cool information, actually. (Even concrete mixing makes sense - the months of the baseball season are the best times to mix concrete.) Thanks, Google Correlate! So now we know some things we didn’t know before about the average MLB fan!
Joe & Jane Average
Favorite Baseball Teams: New York Yankees and St. Louis Cardinals
Favorite Flower: Clerodendrum
Favorite Hobbies: Insect Identification and Rowing Clubs
Favorite Trees: White Cedar, Purple Ash, Franklin Tree
Take note, MLB - this is important demographic information!
Oh what fun can we have next? What about the NFL? It can’t get any sillier, can it?
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