However, if we expand the search to monthly time series, we get far more interesting results.
“Red Sox bar” is an interesting term and a good one. People like to go to the bar and watch the game, and it turns out there are Red Sox bars all over the US. It’s not a mega popular search term (average 50 monthly searches), but it’s higher during the season. This seems to be a good niche for Red Sox bloggers to write about.
“2004 Red Sox” is a particular interesting term. Turns out even after 11 years, the first Sox championship in 86 years still gets a lot of interest. It gets over 1000 monthly searches on average. The nostalgia is still strong, and it’s probably not a bad idea for Sox bloggers to tap into the good memories once in awhile, especially when the team has struggled as it has for the past couple of years.
Lastly, “love that dirty water” refers to the Standells song, “Dirty Water,” which is played at Fenway Park when the Sox win. It’s funny because the 1960’s song actually mocks Boston and how polluted Boston Harbor and the Charles River were at the time. But Red Sox fans have made it an anthem now. There are probably some topics to be written about the connections between Dirty Water and the Red Sox, but there’s already a good article in the Boston Globe about it.
So there’s some useful data here. What if we expand our search to Major League Baseball as a whole?
It’s also little surprise to see things like “baseball terminology,” “baseball trivia,” and “baseball history” among the top correlations. But there are some weird things here.
First of all “insects” and “identification” are in here. I was never aware that the average Major League Baseball fan was also an aficionado for insect identification. Apparently, baseball fans like to join rowing clubs, too. And enjoying ultimate frisbee and baseball would seem to go hand in hand.
I jest, but it gets even weirder when you get to the monthly correlations.
This seems all pretty silly, but what it does is show us that many MLB fans have a great appreciation for nature (and concrete mixing). That’s pretty cool information, actually. (Even concrete mixing makes sense - the months of the baseball season are the best times to mix concrete.) Thanks, Google Correlate! So now we know some things we didn’t know before about the average MLB fan!
Joe & Jane Average
Favorite Baseball Teams: New York Yankees and St. Louis Cardinals
Favorite Flower: Clerodendrum
Favorite Hobbies: Insect Identification and Rowing Clubs
Favorite Trees: White Cedar, Purple Ash, Franklin Tree
Take note, MLB - this is important demographic information!
Oh what fun can we have next? What about the NFL? It can’t get any sillier, can it?