Facebook Promotion Etiquette for Web Writers

by Lyn Lomasi, Write W.A.V.E. Media Staff

Image by theglobalpanorama via Flickr.com

It's no secret that Facebook is a great place to spread the word about your business. For freelance writers, part of that generally involves sharing links to our writing. But is there a right and wrong way to do this? As with any other type of promotion, there should be etiquette involved. To present your work in the best light, you should know the difference between promotion and spamming.

Post more than just links. The number one mistake I see people making on Facebook is not having any engagement with people. They seem to just drop links and not converse with others. You don't have to be on there all day. But at least interact if you're going to drop links. Most likely, people are not going to click the links anyway if it's obvious that is the only reason you are there. If dropping links is all you're interested in, Facebook and other social networks are not the place for that. The whole point of Facebook is to socialize.

Do not tag people in link posts, unless the link is related to them. Facebook tagging etiquette is important. When you tag someone in a Facebook post, it appears on their profile, as well as in their news feed. It also appears in the news feeds of their friends. Absolutely do not tag people unless a post is related directly to them or they've asked you to. Tagging people in all of your links is considered spam and will get you a fast ticket off Facebook. It may also cost you some friends. Is tagging your link really worth losing friends and your Facebook account? When people tag me in their articles or other promotional links, it makes me not want to click the link or share it with others. I generally will remove the tag. In special circumstances, it may not bother me, such as if a friend is obviously having fun or just wants me to see a specific article. But habitual link taggers are spammers in my book and will not receive any clicks from me.

Use a fan page. If you know you are going to be writing often, the best thing you can do is set up a Facebook fan page. There are many reasons why. But one reason is to limit exposing family and friends to every single link to all of your work. Some may appreciate it. But not everyone does. By setting up a fan page, those who want to receive all your links can follow your fan page by 'liking' it. This doesn't mean you shouldn't post any links on your profile. But if you publish often, it's just common courtesy not to post all your links on your profile. Some may consider frequent linking to be spam.

Hide links from friends that aren't interested. Do you have friends who don't want to see every link? Create a custom list and hide your link posts from those people as you post them. To do this, simply select the lock button in the status comment section when you place a link there. Choose custom from the menu. Then, type the name of the list in the field where it asks who to hide the post from. Then, hit send. It sounds complicated. But it's actually very quick when you are doing it and it keeps your friends happy. I no longer do this, as most of my friends are writers and want to see all of my posts. However, it is very useful for people you want to keep on your list that don’t want to see those posts.

Don't post links on fan pages or in groups without permission and relevancy. When I log onto Facebook and check my personal fan page, the last thing I want to see is links to irrelevant websites. On the other hand, I love checking my niche Facebook pages and groups and seeing links posted in those places that are relevant to the topic. Be mindful of where you should promote your links and where you shouldn't. Not taking heed of this could cause a loss of readers instead of drawing new ones. Relevancy attracts readers while spam alienates them.