Easy Promotional Techniques for Online Article Writers

by Lyn Lomasi, Write W.A.V.E. Media Staff

Image by mkhmarketing via Flickr.com

Because online article writers can sometimes earn their money based in part or in whole on views, promotion can come into play often. If you are a freelance writer and aren't earning much for your content, not enough marketing or the wrong kind of promotion could be part of it. Here are some easy promotional techniques for online article writers that can be implemented right away.

Sign Up for Twitter and Start Tweeting

If you write online and haven't been tweeting, you may be missing out on a fair amount of exposure. I recommend that all online article writers at least try Twitter. If done right, this easy promotional technique has the potential of putting your work in front of people you may not find elsewhere. The unique dynamics allow people you may or may not know to spread the word about your content quickly and easily. Online article writers should remember not to be a spammer that only posts links. Like any other social networking site, there should be some social involvement. If you sign up and don't like it, you can always cancel your account.

Utilize RSS Feeds

Utilizing RSS feeds is another easy promotional technique. Many content sites have an RSS enabled profile where the work of each writer is displayed. Submitting the RSS feed to RSS directories of the appropriate topic is another way online article writers can promote. The more ways that people have to find your work, the more likely you are to get noticed. You also can post RSS feeds of your content onto your blog or website so that your readers and fans can easily find more of your content.

Incorporate SEO

Frequent readers are probably saying "Oh no, here she goes again with the SEO talk," but it is true. For online article writers, this easy promotional technique is a must. It may seem odd to refer to SEO as easy, but some aspects of it are and implementing it gets pretty simple once you get the hang of it. There also are some simple techniques that even beginners can use. If you don't know what SEO is or are still confused about it, pick up some books and learn more. You might even wish to take some classes. To get started, read Easy SEO Tips For Online Article Writers.

Blog About Your Articles

Your own personal or commercial blog is a great way to promote your work. Blog about the topics of your articles and link to them within your posts. This gives your blog readers something extra and can also lead to more views of your articles. Blogging can be a great way to get targeted readers to your content. Targeted readers may be more likely to stay longer, which could mean more views and more income. This form of promotion has that benefit and also the benefits of RSS and SEO capabilities. The RSS feed helps get your blog posts indexed with search engines. It also creates a way for readers to get instant updates of your posts. Implementing SEO into not only your online articles, but your blog posts is also a great promotional technique.

Start a Facebook Page

Facebook is another great way to promote your articles. Once you have signed up, you can even create a Facebook page specific to your online business. People can sign up to be a fan. If you use both Twitter and Facebook, the applications can be connected so that whatever you post on Twitter also posts to Facebook. This is a great way for busy people to post in two places at once. Just remember to actually interact with people. Otherwise, only posting article links can look like spamming. Also, be sure that your family and friends are aware you’ll be sharing your work. You don't want to overwhelm them all at once.

Forums

Some forums allow a signature line to be attached to each post a person makes. Where allowed and appropriate, this can be another effective method of promotion. Simply place the link to your work in your signature. Some forums may also allow you to share actual articles where appropriate. Always follow the rules. Posting where it isn't allowed is a promotional technique that can have opposite results than intended. If you become known as a spammer, your work may instead get ignored.