Discounts Are Fine, To A Certain Point
It's fine to have sales or deals for new or regular clients. But you still should keep the worth of your writing in mind. The lower you are willing to go, the less valuable people will see your content as being. Give discounts, but don't go so low that it's not worth both your time, as well as the value the client will get from it.
The Proof Is In Your Work
Quality web writing is getting more difficult to find. More and more people are discovering they can put their words online. This is a good thing, as far as communication. But those looking up specific information need accuracy and quality. This is where you come in as a web writer and prove to your client that your work is worth top dollar. Sometimes it takes that client paying a low quality writer less and finding out the hard way that they should have continued coming to you. I’ve had clients return after doing this more than once. It’s like the old saying goes “You get what you pay for.” Some people charge less than they’re worth, but in many cases, quality writing will cost more because of the time and energy put into creating a quality piece.
Remember that business owners talk to each other often. This includes many topics, but who they hire for writing and other services essential to success is very common. If you charge one client a fee that is significantly less than you usually charge, other business owners will learn this and expect the same deal. The reason for the deal often doesn’t matter. Keep things consistent and accurate where your prices are concerned. You want the word to get around regarding your quality, instead of your low price.
Price According To Actual Value
The lower your price, the less value is likely to be given to your content. Remember that word gets around. So, whatever one business owner feels it’s worth may be what others are saying as well. In order to keep your value high, you need to keep your quality high and price your work accordingly and consistently. Obviously, there is some customizing involved in most web projects, based on topic matter, research, word count, and so on. But try to be as consistent as possible and consider the value of your time, as well as what the client will potentially get from said work.
Your work is worth what you make it worth. So, be sure to price it accordingly, limit the bargaining to a reasonable point, and show your clients what your worth via quality.