Feel like you might be confusing readers with your writing? Heck, I've had times when my writing even confuses myself. The entire point of writing, of course, is to convey an idea in as clear and concise a form as possible, right? But, sometimes you set out to make your readers think, and you just end up confusing them instead. So, how do you make your readers think without confusing them?

In an earlier version of this same post, I used the word confound instead of confuse. My word choice wasn't incorrect, but because "confound" isn't really a common word, I feel that it may have confused some people. That's why I decided that I should expand on what confound actually means. An examination of two definitions of confound will actually help illustrate the points I'm trying to make.

What Does it Mean to Confound Your Readers?

Confound is an interesting word because in confounding someone, you can do something both good and bad. One definition of "confound" is to "cause surprise or confusion, especially by acting against their expectations." Well, sometimes in writing you'll need to give your readers something they don't expect. But this is where this definition of "confound" gets interesting. The synonyms range from amaze or astonish to dumbfound or stagger.  That is to say, a piece of writing that confounds may amaze some but dumbfound others. This isn't really what you want, is it?

The second definition of confound is to "mix up something with something else so that the individual elements become difficult to distinguish." That's to say, you may ramble on and mix things up to the point where you simply confuse people. You certainly don't want to confound your readers in this way.

However, it's not always a terrible thing to confound your readers if it leads to the benefit of making readers have to figure something out for themselves. If you're going to confound your readers for the purpose of making them think, though, you want to go into writing with that purpose.

How Do You Make Readers Think Without Confounding Them the Wrong Way?

Making people think is the core of writing in the first place. But, dumbfounding readers with your writing isn't a sound strategy. That's not to say that some readers won't be confused. You can't always help that. Still, remaining focused on your topic will help reduce confounding your readers for the wrong reason.

It's true that simply stating facts and opinions, however educated, isn't enough to hook readers. There's plenty written out there about infusing personality and "spice" into writing. But, the most important thing to do in writing is to expand one's horizons. You want to amaze not dumbfound and astonish not stagger.

This process is two-fold. First, you express an idea in a written, tangible form. Then, through the act of reading, you can identify and analyze what's been said to come to conclusions afterwards. But if a piece of writing leaves you with more questions than answers, that may not be a bad thing. Being a little confused is OK, as long as it leads the reader to actually think about what was written.

So, in this way, confounding readers may actually be a good thing. By having to think about something in more depth, readers will remember it better. Then, those ideas will have impact beyond the words on the page. Still, it needs to be a topic worth that level of reader commitment. Someone might be looking for a quick answer that could reasonably have one. In those cases, there's no point in confounding anyone.

But, there are times that connecting with the reader on a deeper level can be worth it. I've written before about whether web writers should produce more questions or answers. In that piece, I came to the conclusion that articles that engage the reader in a conversation of thought are strictly better than "free information." While it may not be as simple to digest, it's overall better for the reader. Other readers offered up the opinion that writing that really engages your mind is most rewarding. It's especially good when readers can connect with pieces emotionally. Those pieces tend to perform the best over the long term.


How Does Making Emotional Connections Through Writing Reduce Confusion?

People talk about trying to make emotional connections through writing all the time. But, this is actually incredibly hard to do when it comes to certain subjects. It's especially true with topics that many people are already confused about.

Writing through personal experience is the only way that many people are able to write on many subjects. The good news is that this is also true when it comes to readers looking for answers. People like to read about how other people have figured things out. It's good to go into a writing piece in mind that others will need to take something away from it. Make it worth their time to read.

Confounding readers may sound like a bad idea. Sure, sometimes you'll leave them confused. But as long as you stay on topic, connect with your readers on an emotional level, and ask the right questions, it may not be a bad thing.

If you feel the need to write something, and aren't sure exactly where to go with it, write it anyway. Let it sit for a bit, come back to it, and make the best writing out of it that you can. Chances are someone else will get what you were saying. The whole point of writing after all is to share your ideas. You may not even fully understand them yourself yet. But if you get readers interested in the ideas, you may start a valuable conversation that helps both yourself and many others.

The blank page is like a canvas, they say. Actually, a blank page is more like a desert. It can be the most dreaded thing known to humanity. This is why whenever you try to always start with SOMETHING. some sort of opening theme like in a TV show, or a prompt, or something. Always have something to start with. Because just when you think you can't fill a page, you probably will. 

How is this? Start with today's date, then just list some things that are on your mind. If your inspiration can't be sparked by something that you just wrote, list some of your favorite things, and see if you have anything to write about them. By this point, you've probably already filled a page and come up with writing ideas for about a week. Considering this sort of brainstorming is how I practiced writing on a daily basis for years, I can say from personal experience that it works.

However, I don't really participate in brainstorming sessions anymore, nor do I use many prompts. Why is this? It's because sometimes it's okay to just let ideas come to you as they will. Unless you desperately need to fill a need for some assignment, not filling a page is not some crime. Just jot down things in a notebook or some organization program like Evernote or a memo pad app of some sort. That way when you're starved for ideas later, you still have them. Then you'll fill many pages just from that single note. 

Still, I've found more often that not, as long as you go into any writing with a purpose, you will fill that page. It works similarly with art. In photography, just point at whatever and shoot. In drawing or painting, just doodle for a bit and work from that. You'd be surprised in these supposedly dark moments of lacking inspiration that you'll find the beginnings of some of your best creative work ever.

Words will come to me whether or not I want them to. It is what I do with them that matters, to give them a meaning and a purpose. Then it is up to whomever reads them to decide if they are worthy. Words are just thought fragments, loosely translated into a common tongue never quite perfect. Limits to vocabulary hinder true perfect expression, but with care and practice, one can succeed in mostly getting a point across. At times, it is only with great difficulty, and often never on the first attempt. 

Then, two similar but disparate ideas intermingle, distracting from the original thought. Confusion sets in, creative chaos ensues, and frustration builds. Then writing blocks emerge seemingly for no reason. Fear of losing that writer's touch begins to swell. The words must then be forced out, as thoughts are still there, but stubbornly refuse to be translated. Perhaps, those thoughts are not yet worthy of being shared. Or perhaps, there is a lack of the skill necessary to share them properly and precisely? Such awkward moments cannot be avoided when you constantly deal in words. Sentences and phrases never seem quite perfect, but then it is decided that they are good enough for now. They can be altered later.

The words will come, and they must. So I just let them come. I'll figure out what to do with them later. Then, it's up to you to do with them what you will. I am only a delivery boy. It's your choice what to make of these words I bring you. I hope they do you some good. Hopefully they won't befuddle you too much, and if they do, maybe they'll make you write something, too. If I inspire any positive action, or any action at all, then the words have done their part, I've done my job, and the world goes on.

And then I get writer's block again. Sigh.

The words will come.

by Lyn Lomasi, Staff Writer

You're in the midst of a writeup and everything's going great. You just got an amazing quote from the perfect source. But suddenly, you've forgotten the rules surrounding that. Does the period go after the quotation? Or does it belong within? That depends on your sentence. In my years of experience in web writing, this has been a popular question. This tutorial combines my experience along with the time I've spent studying the Yahoo! Style Guide. The following is meant to help readers solve that and other mysteries surrounding punctuation and quotations.

Example of correct placement of a period when quoting a source:

--Tina Baker stated that "fries are better than chips when accompanied by hamburgers".

Because the noted quote was the end of a sentence containing it, the period belongs outside the quote. Had the quote been by itself, the period would have gone inside the quote.Example of correct placement of a period when the quote is a stand-alone sentence.

--Yesterday I spoke with Dr. Allen. His comments: "Looks like we're going to have to do surgery. This a rare occurrence."

Since this quote contains complete stand-alone sentences, the punctuation belongs inside the quotes.


Proper Punctuation When Quoting Exact Text

If there is a string of text that must be typed in an exact way, the punctuation belongs outside the quotation. For instance, if you want to put emphasis on a phrase, you would put any following punctuation after the quote. Some get confused on this because it may not look right to see a period after quotations. However, this is the correct way to construct such a sentence.

Examples of correct placement of punctuation when using exact text:

--To submit that assignment, click on the button labeled "submit".

--To check your daily views, first click on the "content" tab.


When In Doubt With Exact Text, Try Boldface Instead

If you are confused about the exact text and where to put the punctuation, consider using a boldface font instead. If you put emphasis on the text with bold characters, that avoids the need to use quotes.

Examples of using boldface to avoid quotations:

--To submit that assignment, click on the button labeled submit.

--To check your daily views, first click on the content tab.


Exclamation Points and Questions Marks Used With Quotes

When using question marks and exclamation points with quotations, unless that punctuation is a part of the statement being quoted, it belongs outside the quote. If a person exclaims something and you quote that, the exclamation point belongs inside the quotation. But if your sentence including the quote was an exclamation, it belongs outside.

Examples of correct placement of exclamation and question marks in quotes:

--Tommy said he "ran 150 miles today"!

--When Amy saw that yummy taste concoction, she exclaimed "It's all mine!"

--I ran into Brook today and she asked "How do you find the time to write so often?"

--Do you enjoy those sweet pickles - you know, the ones called "bread and butter"?

*I originally published this via Yahoo Contributor Network

by Lyn Lomasi, Write W.A.V.E. Media Staff

Writing articles online has quickly become a popular way to earn money. This is in part due to the loss of income from layoffs and other job loss. However, many find out the hard way that the ability to maximize earning potential in online writing actually takes some thought. Online article writing is indeed a legitimate way to make money. Anyone can earn a few dollars at it here and there, but to turn it into a business, you'll first need to discover things that will help maximize the earning potential of each article.

Spelling, Grammar, and Proper English

Accurate spelling, grammar, and English can maximize your earning potential on every article you write. Potential clients look at writing for those strengths. If you spell and write so poorly that even spell check and grammar check can't save you, it's time to get back to the basics. That's right. You're going to have to study. Can't afford classes? Grab a book and teach yourself. Find free online resources. Study with a friend. Practice, practice, practice! Every good writer starts somewhere - the sooner you learn the basic skills, the better.

SEO Skills

If no one can find your article, no matter how good it is, no one is going to read it either. Take the time to learn to SEO skills, including LSI. SEO will greatly maximize your earning potential in online article writing. Many online writers get paid for their content per page view either solely or in addition to other payments. This is why it is so important to learn SEO to draw traffic to articles. This is one method that is always changing and doing the wrong thing could give you the opposite results you intended. So be sure your knowledge stays up-to-date.

Focused Headline and Topic

Readers need a clear picture. They need to know from the start what your article is about. Focus your headline directly on the topic at hand, not just part of it. The headline (or title) "Maximize Earning Potential in Online Article Writing" tells me this article offers advice on how to earn more money with articles written for the web. If the title instead was "Pay Attention to Grammar, Titles, and More" that could refer to a book, a lesson at school, or any number of things. It does not tell me it's about article writing on the internet or how I can earn more money. When writing headlines for articles, maximize the earning potential by fully focusing on the topic at hand.

Abstract Focus

Focusing on the topic, as well as the SEO in the abstract is one more great way to maximize earning potential in online writing. Just as the headline needs focus, so does the abstract (or first few sentences). This is what search engines show with your article link. Therefore, it should clearly represent the complete focus of the article. Take out all the fluff and just get straight to the point.

Focus and Readability

Web readers want to find their info fast. That's why they search for it online - instant gratification. This means that content needs to not only be discoverable, but straight to the point and in simple language. If a reader can't understand the language and focus right away, they likely won't read the rest of the article.

Clean Formatting

Online article writers also can maximize earning potential by using clean formatting. There is no exact format o recommend because it will be different depending on the venue. However, if your article looks like one long paragraph, readers may stray away. Generally you need to break up articles into sections. Subtitles can also be used if desired. Whatever formatting you choose, be consistent throughout the article for the best readability results.

Promotion

In line with the SEO skills mentioned above, promotion is another great way to draw readership. To be the most effective, they should go hand-in-hand. Article writers can maximize earning potential with promotion in many different ways. Post links in forums (where permitted), on your blog, in other articles, on social networks, and more. If you have a website, share your work there as well. There should also be a way for readers to subscribe through both RSS and email. If you have an RSS feed of your articles, it can be submitted to online article directories. There are many, many ways to be promote. The main thing to remember with promotion is to be consistent and to do it only where allowed and by the rules. You don't want to be known as a spammer. The goal instead is to be a source of interesting and informative content.

*I originally published this via Yahoo Contributor Network

by Lyn Lomasi, Staff Writer

I've said it before and I'll tell you again. Helping others is an important part of being a web writer. Not only can you use your words to do good in the world. But you can also use them to help other writers get where you are.

But I just started. How can I help? No matter where you are in your web writing career, you've done something or learned something that can benefit someone else. Maybe you discovered a new venue others may not know about. Perhaps you learned of a resource that might help. Maybe you struggled in life and you can help someone else with a similar struggle.

Won't helping others hinder my success? No, no, and NO!! There is plenty to do for everyone. We each have our own unique goals and talents. We also each have our own styles and areas of expertise. For more insight, I discussed this aspect at greater length in the post: "Am I Creating Competition by Helping Others Succeed?"

But I don't have time to help others. What? Sure you do! You can help others while doing your normal work. Help can occur within the posts you might already make daily. Also, think of some of the moments you might waste in the day, such as time on meaningless forums or Facebook posts. Instead, use that time on forums and Facebook posts that might help others. You don't have to ditch all of your fun. But it's not that hard to find some time to help others.

Why should I help other people? Why not? It's simply a good thing to do. For me, this is always my favorite part of what I do. But there are other benefits as well, if that's not enough. Oftentimes, those who help others have the most success. They usually find something people need and help them achieve it or maybe they are just so nice and helpful that people are attracted to them or their business. It also may help you build important business connections.  There are various reasons helpful people succeed. Therefore, if the joy of helping someone isn't enough, at least think of the possible financial rewards.

Have you helped someone today? What are some of the ways you help people?

by Lyn Lomasi, Write W.A.V.E. Media Staff

Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.

Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.

Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.

Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.

Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.

Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.


*I originally published this via Yahoo Contributor Network


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8 Musts on a Freelance Writer's Website

by Lyn Lomasi, Write W.A.V.E. Media Staff

When freelancing for a living, a business website to refer clients to is a must. This is a simple and professional way to let clients know what services and expertise you can provide. But what information is essential to share? As one who has been freelancing for years, here are 8 things I feel are absolute musts on a freelance web writer's website.

Bio
A bio describing some of your experiences, interests, and areas of expertise should be included in a prominent area. This lets potential clients know exactly what you are all about. You want them to know this because it helps them decide if you may be what they are looking for. Would you rather hire a construction contractor who was upfront with their skills and experience or one who simply stated he was a contractor with no additional information? Freelance writing is no different.

Experience
Experience is touched on briefly above, but you may be wondering what to include. Experience can refer to degrees and it also can refer to work or research that you've done. For instance, are there special clients or media agencies you have worked for? Do you have a degree that contributes to what you produce as a freelance writer? How many years have you been freelancing? These are just some of the things you can discuss on your website.

Writing Samples
Potential clients will need to see what type of work you are capable of. It also is a good way to show your professionalism and skills to more people. You can still email samples to potential clients, but it will be much easier for both of you (and provide a wider reach) if you make these easily available on your website. Some may choose to display these as files that can be downloaded. Others may choose to link to work they've done around the web for various clients and content sites like Associated Content.

Contact Form
A contact form is an easy way for potential clients, as well as readers, to communicate with you. These are easy to set up and can be customized to fit your purpose. These forms will forward directly to your email address. It makes contacting a simple and quick process for those who visit your website. They also can help to cut down on spam requests, as many can be customized to track IP addresses, ask for a captcha code, and other preventative measures.

Blog
This is where you can engage and interact with your audience. It's where you can talk about different aspects of the writing business, give writing tips, and also give updates on your business ventures. Don't be afraid to add some fun things in every now and then. Who you went out with last night and what you did may not be a good topic for a blog on your business website, but adding an appropriate personal touch is good. It helps followers and potential clients connect with you.

RSS and Email Subscriptions
Freelance web writers should always have a way for their audience to stay updated on their work. RSS feeds and email subscriptions can be extremely helpful here. Some content sites that freelancers may write for already have RSS feeds available to the writer. These can be placed in widgets that allow readers to view or subscribe to the content via email or feed readers. Each time a piece of content is published to the feed, those who are subscribed will be updated. Making this available on your website can be helpful in building a following.

Social Media Connections
If you are using social media (Twitter, Facebook, LinkedIn, etc) to increase your online presence or to make connections in the writing world, place those links on your business website. This will help people connect with you around the web and can be useful in creating a following. Not everyone is comfortable with every form of communication. Social media helps create a variety of ways to connect with your readership.

Interaction
Every freelance web writer should have some form of interaction on their website. RSS, blogs, and social media links are a few ways people can interact with you and the site. You may also want to have an advice page where readers can use a simple contact form to put in suggestions or ask advice that you can answer in upcoming articles. A forum is also a good source of interaction, but only create one if you have time to keep up with it. The main point is to have some way that readers can interact with you and/or your website. This will keep people coming back.


RELATED:
Web Writing Tips: Why You Need a Website
Why All Web Writers Need a Website
Why All Web Writers Need an Online Resume Page

*I originally published a version of this via Yahoo Contributor Network

A.L. Woods has been working as a freelance commercial writer since 1989. She is an author, editor, and lover of all things tech. When asked about her writing mantra, she states, "Building my own little corner of the world one word at a time."

Her writing interests include technology, health and fitness, medical, religion and spirituality, cars, Jeeps, Internet, digital and social media, and lifestyle.


Twitter: @writerangela
Pinterest: writerangela

"Wordsmithing is the spice of life." ~A.L. Woods