But have you ever seen the same thing tweeted twice in a day? Or even in an hour? There has been a growing trend on Twitter to automate tweets and schedule a bunch of messages to be sent out onto your timeline throughout the day. Really, scheduling posts is really an awesome idea, especially if you know just when to do it (hint: between 2-5pm seems to be the best traffic time for Twitter.) But how often should you tweet the same thing?
I follow tons of great SEO and content marketing resources on Twitter. I follow many of the same on Google+ and Facebook. But I can’t tell you how many times I stare at my Twitter timeline and feel like I’m having déjà vu. In fact, it’s not. People really are tweeting the same articles daily, and sometimes even more than once in the same day. What is up with this?
Now there are obvious advantages to doing so. First of all, the half-life of a tweet is really, really short. I could quote some stats, but they’re likely to be outdated soon enough. In fact, the busier Twitter becomes, the harder it will become for your tweets to be found. Hash-tags certainly help in getting people interested in particular topics to find your tweet. But unless you’re hitting on hash-tags with extreme tweet volume, it’s likely your tweet will go unseen if you don’t have thousands of Twitter followers.
Also, you never know when your best followers will actually see your tweet. It’s very likely that someone may not even know about your article until you’ve tweeted it for the third time. Posting a link to an article at different times throughout the week sounds like a logically good approach. You’ll increase your reach and get people that may have otherwise missed your content another chance.
Still, certain Twitter feeds keep sending the same repetitive messages every few hours. All this does is cause a lot of people to unfollow. One website that I used to follow a lot kept sending the same five tweets everyday until they had a new post. There’s a difference between keeping followers informed and simply spamming them for the sake of trying to pick up every last click you can get. It’s often the case that you actually won’t lose followers in great numbers by doing this. But, it’s likely you’ll lose the attention of those getting annoyed. If the same articles being shared over and over again, people will just stop clicking.
My personal philosophy is that you can certainly tweet the same thing again, but never on back-to-back days unless you have some new spin to put on it. Certainly, don’t tweet the same thing in the same day unless there's some major update to it! I personally find it incredibly annoying to favorite an article that I enjoyed, only to sit there the next morning wondering why the tweet wasn’t favorited anymore – only to then realize that it was a new tweet that read exactly the same.
I’ve personally re-tweeted things that I posted perhaps a month or two ago as long as the content was still relevant. I still get people that complain: hey, I’ve read this before – this is annoying, stop it. You’re never going to please everyone, sure. But I personally find it annoying to be reading the same tweets over and over again. I understand that this is a Twitter phenomenon – you don’t really see it on Facebook, Google Plus, or LinkedIn because you will be un-followed for duplicate content there. Twitter is a great tool, but I think some people are getting carried away with tweeting the same things.
My philosophy is tweet as much as you like, as long as you’re providing relevant and unique content. If you want to re-tweet 20 different things, that doesn’t bother me at all. If you want to share something you wrote 3 months ago, and make it clear that you did but that it’s still relevant, by all means, do so. Re-purposing is fine. Spinning old content of yours is fine. But please people, get a little more creative and stop just scheduling the same five tweets over and over! And please stop tweeting ten of your articles at once. Give me time to breathe!
I would love to hear other opinions on this topic. I understand that the traffic gain from repetitive tweeting is probably well worth the aggravation to loyal followers. I’ve recently un-followed a few resources simply on account of this, though – because I find myself favoriting the same article twice far too often. These are just my thoughts. I would love to hear yours.