by Lyn Lomasi, Write W.A.V.E. Media Staff Yes, here I go mentioning SEO again -- that magic three-letter abbreviation we hear often. Using easy techniques can help online article writers significantly. If you haven't heard of SEO or if you haven't heeded the advice, you likely are losing out big time. A large portion of Internet traffic comes via search engines. If you expect search engines to find your content and deliver it in search results, you need to talk their language. Here are some simple techniques you can incorporate right away to help increase traffic and bring in valuable readers that stay around.
Focus, Focus, Focus Focusing clearly on the subject at hand is a very easy way to draw people in. Not only should online article writers focus in on the subject without rambling, but focus should be in one specific aspect of that topic. For instance, the subject of this article is 'techniques for online article writers.' For focus, it was narrowed down to 'SEO techniques,' and more specifically, 'easy' SEO techniques. A good way to narrow your focus is to search your topic on the site you're writing for, as well as your favorite search engine (mine is Yahoo), to see what already exists. Go for an angle that focuses on something useful or interesting, but focus on an aspect either not covered enough or not covered in the manner you intend on covering it. When I searched on this topic, I found many SEO articles, but none that were as specific or as simple to understand as I'm hoping this is. Remove Modifiers and Fluff Ever tried to read an article where the use of words such as "and, at, that, to, but" etc. is excessive? Not only is this bad for readability, but it takes up space and lowers the importance of the relevant words. Obviously, you need these words in some areas, but remove them where possible. For instance, instead of saying "She thought that it would have helped her, but it didn't help, " you might say "She thought it would help, but it didn't." See how much easier that is to read? Being too descriptive or using too much storytelling can also take away from the SEO and the valuable info. Creativity is good, but don't be excessive. This is useful info to remember when writing the article, as well as during proofreading. Remember that web writing differs from other writing. Instead of saying something like "Jenny hurried across the green, grassy lawn to take a potted flower to her grandmother's house and enjoy a well-done steak dinner, " you might say something like "Jenny rushed home to her grandmother's with a potted flower, to enjoy a steak dinner with her." It still gets the point across, but is not so drawn out. Latentic Semantic Indexing (LSI) Latentic Semantic Indexing (LSI) is a technique that can easily be implemented with others. It shouldn't be the only method used, but when used in conjunction with the techniques above (and more as you learn), it's a great technique. Here's a simple way to remember LSI. It's basically the action of using words related to your key topic. There is a more complex explanation. However, we're keeping things simple here. To find related words, simply use a word cloud generator. Type up a phrase or word that best represents your topic. That will give you results with some related terms. You can do this with various words and phrases. You also can use keyword tools, such as the Google Keyword Planner. Once you have all your related terms, sprinkle those throughout your content. These do not need to be used often and should be natural and not forced or overly used. Ignore the ones that actually are not related and do not make sense within your content. You still need to make sense and provide something functional to your readers.
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![]() by Lyn Lomasi, Staff Writer One method of writer promotion is to maintain a Facebook fan page. But in order to take full advantage of having a Facebook fan page, you need to keep it updated. A freshly updated Facebook fan page keeps people coming back for more. This should be done in a variety of ways to attract more people and keep them interested. Update your status often and keep it varied. Keeping your status on your Facebook fan page fresh keeps people interested. Let your fans know what you are doing at the moment. Post milestones, pitfalls, and goals. You can also post things that don't have to do with writing, but aren't so personal that they turn people away. Don't post the same thing all the time. For instance, we all know you are writing if you're a writer. Don't post "I'm writing" every single day. Post it sometimes, but not every time you write. Share links to your work. If someone is following your writer fan page, they want to see your writing. Post it. Whenever you have a free second, share links to various things you have published on the web. This can be anything from blog posts to news articles to book links. Whatever you write, share it with your Facebook fans. That's what they want. You can also throw in work from fellow writers occasionally to mix it up and help them out. Offer writing advice. Post random writing tips on your writer fan page. Although some of your followers may be random people that like your work, other writers might also follow you for inspiration. Let them know how you got there and possibly help them too with some tips when you can. Writing tips may even look good to potential clients. Share news related to the writing field. Since writers often follow other writers, share news relevant to the field. It helps keeps you as well as your fans and fellow writers in the know. Plus, it can be interesting to share something other than your own work. Staying up to date can help you improve your writing. It's always good to learn something new and share it with others. Auto-share blog posts and other article RSS feeds. Auto-sharing your work via RSS is an easy way to keep readers up to date, while still being able to focus on producing fresh content. The auto-posts will alert people to new posts and you can focus on your writing and on other updates. *I originally published this via Yahoo Contributor Network "Followed. Follow back, please." I and other fellow writers are probably just as sick of hearing those words as you are of typing them. Seriously. It's time for a new strategy because all that one does is make me NOT connect with you. Harsh? Possibly. Necessary? Yes.
Don't Make Demands or Expectations If I see words of expectations or demands in comments on my profile or content, I ignore those users. To me, if you are the type of person that expects or demands things from people, you aren't my kind of people. Therefore, there's no need to check out your work. You'll have much better luck by leaving comments on my work or that of someone I read. I thoroughly enjoy seeking out and connecting with new members. However, if I am expected to or someone tries to force me to, it'll never happen. Do Show Me Your Awesomeness If you want me to check out your work, give me a good reason to instead of demanding or expecting that I follow back. Write good content that people will want to check out. The thing is, I am not going to connect with you just because you connected with me. That would be too many notifications to handle in a day, not to mention the fact that some would likely be spammers. No thanks. I connect back when I like the content or the person behind the content -- or both. Show me I should connect with you simply by doing what we writers do best. Don't Connect With Me Just So I'll Do The Same It's very obvious when people do this. Unless you actually have the intention of reading my work and aren't just seeking a follow back, don't bother connecting with me. A connection is worth nothing if you never intend to read the content posted by that member. I repeat, if you are only hitting that follow button just to see if I'll do the same, go away. Please. Umm, now. On the other hand, if you actually want to read my work, I'd love to have you around, of course. Just don't ever ask me to follow back. If you're any good, I'll likely do so naturally without the demand. Just be you. This goes back to showing me your awesomeness. I don't want to see you using techniques to get a reciprocal follow from me. I just want to see you. The uniqueness of each writer is what gets me to connect with them. A connect back request will prevent me from seeing that awesomeness because from that point on, you are invisible to me. But unique content, thoughtful comments, and a respectful attitude toward fellow members is very likely to win me over. Just be you and I just might connect back. *I originally published this elsewhere (no longer published there). ![]() by Lyn Lomasi, Staff Writer I've said it before (Gloomy is Good, Too) and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust. You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time. No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends. Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake. Photo Credit: Lyn Lomasi I originally published this on Write W.A.V.E. Media. ![]() by Lyn Lomasi, Write W.A.V.E. Media Staff Comments from readers can make a person laugh, cry, or even stare off into confusion. Readers can do anything from asking genuine questions to trolling posts and leaving comments to get a purposeful rise out of the author or other readers. Should web writers answer reader comments? I've written on this topic before but it's been a while and is a good time for a refresher course, as well as some new information. Is responding to your readers allowed? Depending on where you are doing your web writing, responding to readers may not be allowed. If you are writing for a website or blog other than your own, be sure to know the terms and what is and isn't allowed. Some venues encourage commentary between authors and readers, while others prefer that only the readers do the commenting. Is the comment genuine? Before you lay your fingers on that keyboard to draft a response, consider whether the commentary left is genuine or not. Does the reader appear to be truly curious about the subject or does something seem off? Sometimes readers may leave comments meant to reel you in, so to speak. Consider the motive behind the comment before deciding about responding to it. Is your response reactionary or truthful? Are you just responding a certain way in a moment of frustration or passion or are you being completely truthful? Be genuine and true if you are going to respond to your readers. If you can't be truthful, there's no sense in engaging readers via the comment section. Sometimes what you want to say at first may not be totally in line with the way you truly feel after some thinking. Some comments don't really need a response and many times you'll find that your readers will come along and defend you if the comments seem to call for it. You won't have to say anything because they will do that for you. Of course, I am one who really doesn't care what people think of me, so I generally don't feel the need to be defensive anyway. Is your response useful? Don't waste your time typing up a response that isn't going to benefit your readership in some way. If your reader is asking about lizard care, there's no point in answering questions about your college degree, unless you graduated from some lizard specialty school and it's relevant to the questions at hand. A helpful comment section will include questions and information that adds to what is available within the article itself. Is your response helpful or hurtful to your desired image? Is the language and context you present in your commentary what you want to present to readers and potential clients? I personally am my true self no matter where I am. Therefore, I don't worry about this one too much. I know that I am not going to say anything that I wouldn't say in front of anyone, including business contacts. But if you know that you don't have the same awareness and control, be sure to examine what you are posting before hitting that comment button. Some people may find it helpful to type up potential comments in a document and read it aloud before posting. At the end of the day, if you are truly comfortable with what you are posting and it is acceptable to the venue, readers do appreciate interacting with writers. Therefore, if done correctly according to your personal standards, this could actually boost your career. Photo Credit: Lyn Lomasi I originally published this elsewhere (no longer published there). ![]() by Lyn Lomasi, Staff Writer When you write an article and publish it on the web, you don't know who is going to read it. Your high school English teacher might read it. But then again, so might someone with minimal understanding of English or a person with low vision. You need to be able to target as many people as possible when writing for a web audience. One way to do that is to toss the "educated jargon." You're a journalist. We all know you can read and write. Keep it simple and keep the readers. According to the Yahoo! Style Guide lesson entitled " Translate Voice Into Words " (pg. 36), using simple words is helpful. It's not a good idea to practice all those big words you used in school in web writing. This is not to say that web readers aren't smart. But, when a person searches for something on the internet, they just want to find and scan the info quickly. If you have too many big words, they'll just click away and move to the next, costing you a potential reader. Lighten your vocabulary load. As an experience web writer, I agree with the Yahoo! Style Guide on this point. When I first started writing for the web, some of my work contained too many big words and complex language. You can still be considered a professional without having a talk with your thesaurus every day. Simple wording does not mean you aren't smart. It just means you're catering to your audience. Another vocabulary-related mistake is being too formal in web writing. Take this sentence for example: "According to authorities, Amanda was unwillingly arrested, due to the unruly bar commotion she provoked." There is nothing wrong with the sentence. But it's not as easy to read as the following: "Amanda is said to be in jail after refusing to go with police. Reports state that she caused some ruckus at the bar before that." Which one is easier to follow? Most likely, it will be the second one. There's also your unique voice. Your content should be written in a way that immediately tells readers it's something you wrote. Think of the books and articles you read often. Are there authors that stick out? Do you know right away who wrote something, based on the topic and tone? That's what you want readers to do with your work also. One way to do this is to create your own wording for certain things. For instance, I call myself a "Momtrepreneur". When I say that, I am referring to the fact that I'm a mom and an entrepreneur at the same time. I work at home and stay home with the kids. I've received countless comments and messages over that one term. Also, just the way in which someone "speaks" in their writing should tell you who the author is. Two people can write about the same thing and have it come out entirely different. Give your content that special touch that only can come from you, but at the same time, keep it simple. Source: Yahoo! Style Guide by Yahoo! and Chris Barr **Photo Credit: Lyn Lomasi **I originally published this content on Yahoo! Voices on Aug 2, 2010 ![]() by Lyn Lomasi, Staff Writer No offense meant to the writers this applies to. But I have been doing this a long time and am a natural observer. I've noticed that oftentimes the writers who have the most interaction from readers are those that update their profiles, especially photos. I mean, who wants to look at the same picture for years, no matter how good looking it might be? When you update your profile photo often, it shows that you are active and it also gives readers something fresh to look at. Think of your profile photo just as you would your written content. Random browsers may find an older photo or piece of content interesting. But those faithful followers need something new to look at or they might wander somewhere else more interesting. Yes, most of what readers will be focused on is the written content. However, it does help when the author photo is shiny and interesting. People on the interwebs like shiny things. It's a given -- and new shinies appear often. How often do you update your profile photo? Have you observed the same things I have? Tell us about your experiences in the comment section. Photo Credit/Copyright: Lyn Lomasi ![]() by Lyn Lomasi, Staff Writer If you browsed my Facebook wall (or other social media sites I am a member of) and hadn't before (or were not made aware of what I do), you might quickly become confused. Why? I often share work written by my friends as well as what I create myself. This means some topics might conflict with my personal viewpoints and other things posted -- and that's okay. However, it is confusing to some people and I receive questions about it often. Here's the deal. Freelance writers often get paid based on page views. Therefore, I frequently share to help them out once I have read a piece. Sometimes I agree with the points made in my friends' articles and sometimes I don't. I don't always share based on topic because I can disagree with a topic and still feel the article has value. Even if someone doesn't agree with me, they have a right to speak their mind as well. Unless it's harmful to others, opinion doesn't affect my choice to share the link to someone's work on various social networks. My strategy for reading when my friends do the same is to click what I'm interested in and ignore the rest. It's silly to send a message to someone asking them not to post certain things. Yes, I have had that happen: (http://www.articlewriterforhire.com/1/post/2013/10/please-dont-tell-me-what-to-post-on-facebook.html). I realize I do share lots of stuff on social sites. Please ignore what you aren't interested in and only share what you are. After all, sharing should be organic, not forced. What's your sharing strategy? Do you use opinion as one of the deciding factors in sharing content on social media? Photo Credit/Copyright: Lyn Lomasi I originally published this on BUBBLEWS (no longer published there) ![]() by Lyn Lomasi, Staff Writer "Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what not to do. Here are 5 of the many marketing no-nos for web writers. Don't blast the same links on twitter all day long. Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics. Don't use social networks purely for link posting. If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming. Don't demand reciprocation. If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing. Don't expect family and friends to read everything you write. This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends. Don't use shady promotional tactics. If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions. **Photo Credit: Lyn Lomasi **I originally published this content on Yahoo! Voices on July 5, 2011 ![]() by Lyn Lomasi, Staff Writer You get all excited to share your latest piece from Bubblews or other sites and you hit that recommend button. But while some people can see it in your activity, unless you do it a certain way it will never hit the newsfeed of many of your friends, nor will it post to your wall. Why? If you've hit that recommend button only to see the recommend is not posting to your wall, you're doing it wrong if you wanted it there. The solution is actually a simple one. You might even smack yourself for not thinking of it after I tell you. The recommend button is meant for telling people how you feel about a particular topic. When you hit that button, a box pops up for sharing to your Facebook account. If you just hit the button to post to your wall without leaving a comment, the recommendation goes into your activity. But it will not post to your wall. That's right. In order to get it to post to your wall (thus be seen by more of your friends), you need to leave a comment with it. As long as there is text placed in that box before hitting the button to post it, the recommend will then post to your wall and be seen in more newsfeeds. Yup, that's truly all there was to it. That's the huge secret. Test it out. You're welcome. What are some of your Facebook sharing secrets? Let us know in the comment section. Photo Credit/Copyright: Lyn Lomasi I originally published this on BUBBLEWS (no longer published there) ![]() (c) Lyn Lomasi by Lyn Lomasi, Staff Writer Are your readers getting bored with your posts? Are you getting tired of writing them? The quality may be good but for some reason, no one is reading. Why? One reason may be lack of creativity. You aren't writing a text book. Get creative! Make your content shine by showing off its style within the text. Obviously, it needs to be readable. But there is no need to be straight facts and no fun. Dress up your content as if you were dressing up yourself. Get glammy, glittery, and gluey -- if that's you. No one wants to read the same thing they can read anywhere else on the web. people want something different. Don;t just report the facts. Talk about what you would do or have done in the same scenarios -- and don't be too mainstream in how you do it. Just be your creative self. You're an artist, correct? Remember, that is what we writers really are deep down? Use that to your advantage and show it off. Have you been taking advantage of your creative side? by Lyn Lomasi, Write W.A.V.E. Media Staff There was one point in time where I would have recommended to absolutely focus mostly on search engine rankings in terms of traffic. However, that may be coming to a close soon. By the way, that doesn't mean you shouldn't still strive to rank well. But you may discover (like I did) that more recently Facebook is now the highest referrer of incoming traffic.
Where is your traffic coming from? Up until recently, without a doubt, one of the larger search engines had always been my biggest referrer. Another large search engine was always close behind. Most people found me organically through search. Facebook was bobbing back and forth between second and fourth place among search engines and content sites. But this past month, I noticed a huge change. The major search engine fell a couple slots as the main referrer, my traffic grew overall, and Facebook became the main referrer. Did I fall in rankings? No. Upon further research, I discovered I was still getting generally the same amount of traffic from the major search engines and in some cases more. However, I was getting much more from Facebook than ever before. Focus on your strong points Take a look at your data to see where the bulk of your traffic is coming from. Is it Facebook or is it a search engine? You may be as surprised as I was at the answer. Wherever your strength lies, that is where the most focus should be. However, don't completely abandon the other traffic sources because you never know when things will change again. Since Facebook looks to be a very strong point for me right now, I will focus more on that aspect of my promotion. In digging deeper, it appears that the traffic is coming from my niche pages on Facebook as well as my personal profile and other people's profiles. Will I change what I am doing on Facebook? No. Whatever I am already doing is working. So the only change I should make is to be more consistent with it. Simply put, I need more focus. What if Facebook is your weak point? Once you have discovered and utilized your strong points, set aside a little time for the weaker ones. You don't have to be on Facebook all day to use it to your advantage. Create a few niche pages that fit your writing style. Link them to relevant pages on your site or blog. You can set up RSS feeds to automatically post to your facebook pages and profile. That way, you can focus on answering questions and posting other interesting things for your audience. This helps to make the most of the small amounts of time you may have to spend on this. This was my strategy in the beginning and apparently it has paid off. Never underestimate what a few minutes per day can do over time. Has your Facebook traffic grown recently? Share your tips in the comments section. Why would online article writers need a website if many article submission sites allow a professional profile? This is a question I get asked often when I mention the idea. Learn some of the many reasons all freelance web writers need a website of their own.
Writer's Resume When applying for online writing jobs and gigs, reference links and/or a resume are often required. This will be much simpler for those with a website. Some may create an area where a client can download their resume by requesting the link. Others may post links to samples. Yet others may do both or handle it another way. Online article writers need a website in order to reference their work all in one place. Professionalism Professionalism is key, even though you don't see your clients face-to-face when writing online. A freelance writer's website is like a virtual resume, meeting place, and office at the same time. This is where you can let your clientele know you are professional by including all of the right things. A bio, samples, and a contact page are just a few. Read "8 Musts on a Freelance Writer's Website" for more details on those and other must-include items for professionalism. Info Source Even if a client finds your work elsewhere, they may want to know more than they can find in a limited bio attached to your profile on a content site. This is where your website comes in handy. Many content sites allow article writers to place a link to their website in their profile or bio. Also, be sure to link to it from any blogs or other profiles you have. Giving clients (both potential and current) a place to find more information about you as a person and as a writer is very beneficial to them as well as to your writing career. Announcements If you have any big writing projects, off days, exciting news, etc it can be posted to your website. Of course you don't want to announce information that is too personal, but a web writer's website can serve as a great way to spread the word. Doing this has many benefits. Some include letting clients see that you are accomplishing things, engaging with your audience, and also depending on the announcement it might bring in more readers or clientele. File Storage Depending on how much bandwidth your site allows, this can be a great place to store certain files. Of course you still need a hard copy backup, but storing them in a secure, hidden location on your website can help you keep everything related to your online article writing all in one spot. This also can free up space on your computer if you'd rather not have the files there. Just be sure, as mentioned above to keep a hard copy if you go this route. |
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