Telling your story sounds like something that an “about” page on your website can do well enough, right? An effective blog should always be telling a story. So, how do you write blog posts effectively through storytelling?
Storytelling in blogging is about telling stories on an individual level. This means writing about situations that you have dealt with personally, either professionally and privately. Maybe there was a client or friend that you went above and beyond for on certain occasions. Those times are certainly topics for blog posts.
However, the best sort of blog uses storytelling to show solutions to situations in which someone had a problem. By sharing how you were able to help solve a problem, you give reason for your readers to admire and respect your skills, knowledge, and expertise.
Effective Blogging Means Providing Solutions to Your Readers
People search online for solutions to their problems. If you have a story, no matter how simple and commonplace it may seem, write about it. If it answers a common question your audience tends to have, it can be valuable content. Telling relatable stories not only make you look human, but also helps establish you as a thought leader in your field. Show that you know how to solve problems. That's a big first step in thought leadership.
So, what if there is a problem that someone came to you with that you weren't able to solve at the time? Well, did you later resolve the same problem or a similar problem? Writing about that learning experience can help you better serve others. That's good for your blog's audience, too, showing that you're learning and growing just like anyone else.
If you admit that you had to step back and learn something to better help people in the future, it shows your audience your willingness to grow. It's good to show how you consistently improve the quality of your work. It's okay to fail sometimes. As long as you show that you keep learning and are always working towards a solution, people will resonate better with your content.
There are many other ways to tell your story through your blog. If you have had success stories, or difficult lessons, that you may think that would make a good blog post, feel free to let us know in the comments.
I'll be happy to let you know how you might use those stories to your best advantage, free of charge! Just leave a comment below, and I'll give you ideas how you can turn your stories into effective blog posts!
~ Phoenix <3