by Lyn Lomasi, Staff Writer
"Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what not to do. Here are 5 of the many marketing no-nos for web writers.
Don't blast the same links on twitter all day long.
Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics.
Don't use social networks purely for link posting.
If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming.
Don't demand reciprocation.
If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing.
Don't expect family and friends to read everything you write.
This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends.
Don't use shady promotional tactics.
If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions.
**Photo Credit: Lyn Lomasi
**I originally published this content on Yahoo! Voices on July 5, 2011
by Lyn Lomasi, Write W.A.V.E. Media Staff
You're making the usual Facebook rounds and noticed you've been tagged in several posts. Excitedly, you click on each notification one by one only to find out that none of the posts have anything to do with you and a few are what you'd consider spam. This is a common problem as more people are using Facebook. It doesn't mean your friends are out to get you. Most likely, they are just having fun and may not realize they could be annoying you with their posts. Maybe you're the one annoying people and you don't even realize it.
Don't tag people every time you write an article. Yes, your friends may enjoy your work. If so, they are probably subscribed to you. If they haven't read it (or have but are not subscribed), it's not good form to tag them in your article posts, unless they ask you to. Asking is not the same thing as not getting a negative response when you tag them. They may simply be attempting politeness by not asking you to stop. Tolerating something is not the same thing as being in agreement with it.
Don't tag people in all your status updates. Yes, I know there are people you want to inform about your breakfast and plans for the day. However, doing this every day can become repetitive and annoying to some people. Status tagging should only be done when your update is actually relevant to the person you are tagging. For instance, if I tag Jane every time I update my status, Jane might be upset with me and will maybe remove me as a friend. But if I tag Jane to let her know I'm on my way to the restaurant we are meeting at for lunch, she'll be thrilled to hear that.
Don't tag people in pictures they are not involved in. This is one of my biggest peeves on Facebook. If someone is not in a photo or otherwise involved with it, why would they want to be tagged? Friends can see what's posted in your news feed and on your wall (unless you have blocked access). So there really is no need to tag everyone on your list each time you upload a picture. Even if you're gorgeous, this is still bad form. Tagging someone in a photo they are in or photographed is fine, as is tagging a company and/or its employees in a photo that involves that company. However, tagging all of those people in a photo of you with your latest outfit is not.
Don't tag people in advertisements. Now, this one is a very huge pet peeve of mine. People often tag me in ads for their books or other products. It's fine if I have given someone permission -- as part of a social media package (those cost money and involve more than that) or out of friendship. But if someone hasn't given you permission to advertise on their wall, it's bad netiquette to tag them in your ads. Even if you don't consider something an ad, if you're mentioning your product, you shouldn't tag people who haven't given the okay.
Don't tag people who remove your tags. If someone is removing tags every time you post them, there's a good chance they don't want to be tagged. Sometimes people remove them to keep certain pictures or posts out of their feed or photo features and may not actually be offended by the tag. But in most instances, if you keep seeing tags for a certain person disappear, don't tag that person again unless you have permission and something is directly related to them.
It takes time to see what posts you've been tagged in. It also takes time to remove unwanted tags. Be courteous of your friends and keep the tagging relevant.
**Photo Credit: Lyn Lomasi
**I originally published a version of this on Write W.A.V.E. Media
Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
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