In web writing, it’s best to keep your sentences simple. Even though you may be speaking to an adult audience, web readers like to skim and be done with it. Simple wording makes your work more attractive and easier to scan.

Shorten longer and run-on sentences.
On the web, statements should be less than ten words. The shorter, the better. In the following example, the sentence is too long: “Angela took a stroll down the winding pathway that was located in City Park in the city of Denver.” Instead, you could say: “Angela walked the curved path in Denver City Park.”

Avoid words that can be used more than one way.
According to the Yahoo Style Guide (pg 329), words like “once” and “before” can be confusing. They can be used in two or more ways. Instead of saying “Once you add the eggs to the recipe mixture, stir the ingredients slowly before moving on” you could say “Add the eggs to the mixture. Then, stir slowly for five minutes. Move on to the next step.”

Avoid long-winded words.
While the word “pathway” is a simple word, “path” is better for the web. People usually find things on the web via search.  More people will search for a word like path versus pathway. Also, path is easiest to read of the two. Always choose the easiest word for what you need to say. That way, even people who have a harder time reading will be able to understand you more clearly.

Use simple words.
Try not to use long words or those that are harder to say (or read). Instead of using the word difficult, you can use hard. This may sound like you’re “dumbing down” your work. Really, you’re just making sure people see it and stick with it until the end. Web readers scan fast and they also leave fast. Your job is to make sure they find what you write and stay with it as long as they can.

Text and Photo by Lyn Lomasi; © 2014 All rights reserved

*I originally published this on another site (no longer published there).

by Lyn Lomasi, Staff Writer

Most who know me will know that I spend a considerable amount of time utilizing social media. I still will. It’s essential to the work I do and is a significant method for keeping in touch with those I care about. However, starting tonight, I’ve decided to go about it in a different way. I’m minimizing my mobile notifications for Facebook and Twitter – specifically, the SMS (text) ones… and yes, I can feel the shock coursing through the veins of anyone who knows me personally, as they read that statement.

SMS is Outdated and Unnecessary
Why the heck am I getting both text alerts and push notifications for the same exact things on Facebook? I receive several types of push notifications. Two of those include email and Facebook – and I get Facebook alerts in my email too. This means I am getting three notifications for the same updates (email, Facebook app, and SMS). Why? This is a bit excessive. At first, it was a precaution to be sure I don’t miss anything important. However, there hasn’t yet been a time when any of those methods has failed. Besides, with push notifications coming directly from the Facebook app, SMS is actually quite outdated, not to mention unnecessary. Why would I choose text alerts when the push notifications get me directly to the update in the Facebook app? The text notification leads to the mobile web version of Facebook, which is not how I prefer to access Facebook. I prefer the app because the features are better and it loads faster.

Text Alerts Are Annoying
My poor loved ones have to hear the constant annoyance that is my text alert going off literally every second sometimes. This is ridiculous and I’m putting an end to it. In fact, it’s even starting to annoy me and I’m the one who set it up that way. Yes, some of the notifications are important – some. But as I mentioned above, I’m already getting them via my mobile device in other ways. So the SMS is really just an unnecessary annoyance and distraction. Text messages that happen all the time are not cool and neither are those that wake people up in the middle of the night, unless they are an emergency. I don’t need to receive a text message every time a friend or business updates their status on Facebook or tweets on Twitter. I check those that matter via apps or my laptop anyhow. Seeing them more than once is annoying and takes time away from more important things.

My Family Deserves More Attention
I am a mother first before anything and these notifications can be a distraction. I’m not the type to ignore my kids. But glancing at my phone less is something they’ll likely appreciate. The same could be said for my lover, friends, and other family. I’m sure everyone in my life wouldbe very happy if there were fewer reasons for me to glance at my phone during fun activities. I still get things done and if you ask any of them, they’ll tell you I’m very loving and attentive. However, it’s just the principle of the matter.

I’m Hoping for More Productivity
I added so many notifications to increase productivity. Those who know me will also know that I am extremely productive. They’ll probably also be shocked if I can increase that and wonder how I can do that with fewer notifications. If you remember what I said above, you’ll remember that I am getting the same notifications more than once. Therefore, this should actually save me some time. If I’m being honest, I actually don’t look at every notification. However, I do sometimes look at the same ones in more than one place. So taking these away will end that possibility.

My Cell Phone Battery Dies Too Quickly
More notifications equal less battery juice. The whole point of a cell phone is having it available for use at any time. That becomes less possible if I am on the go and for some reason am unable to charge my phone for a lengthy time period. My cell phone battery often dies quickly because I have so many notifications coming in every direction. Cutting off most of the SMS alerts will help remedy a great deal of that issue. Twitter and Facebook notifications come to my phone so often that if I stop receiving text alerts for even five minutes, I know that my phone is having issues and I need to restart it. It’s cool to have that indicator, but at the same time, that’s just too much. In addition to reasons stated above, I need my cell phone to keep its juice.

Certain SMS and Mobile Alerts Are Staying
Because some people do rely on me for emergency situations, certain alerts will still come to me via SMS. However, most will not. For instance, Twitter DMs will stay for people I follow back because those people rarely DM me unless it’s important and about work. I need those SMS notifications, as I do not receive push notifications for anything Twitter-related. But Twitter notifications for specific people and companies will likely go away. I really don’t need to know every time every entity I follow posts to Twitter. But I do need to know when someone needs assistance.

In short, I’m cutting off many of my mobile notifications for family, life, and business purposes. Therefore, if you notice me slowing down on responding to less important things, that could be part of it. I love all of my friends on both sites. But there’s a point where too much is just…well, too much.

**Photo Credit: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

by Lyn Lomasi, Staff Writer

Because of my career choices (and because it became quite fun), I found myself spending tons of time on Facebook daily. Although I have the application on my phone AND receive text and email notifications, I would always have at least one tab open in FireFox with something from Facebook. But lately that has changed and here’s why.

I’m busier with other aspects of my career. I offer a good portion of support surrounding my work via Facebook. There is also much more to it than Facebook support. Once I answer what is necessary there, I simply have to go away to get other things done, such as answering emails, writing articles, writing reports, publishing, editing, and so much more. Sometimes that means I can’t answer my friends right away. But I will always answer eventually.

I’m spending more time with family. Summer break is over and my younger kids are back in school (the older ones are in homeschool). That means that when I pick them up from school in the afternoon, once I’m finished with my work, they want my attention. They haven’t seen me all day. Therefore, they want and deserve my attention. I love my family and friends on Facebook too and I do my best to keep up with everyone. But as any parent knows, the kids must come first. I’m a single mommy as well, which adds to their need for me to be there.

I’m doing more things that keep me away from Facebook. Blogging is one of the things I like to do that keeps me away from Facebook. You may get an indicator that I’m online and think I’m available to talk. But really, I’m probably in another tab on FireFox posting to my blogs. Or maybe I locked the computer screen instead of turning it off and I’m actually gone walking the dogs on the trail. I’m a busy person, both in work and play. While I do have Facebook installed on my phone, it isn’t always appropriate to check it, depending on what I’m doing. For instance, if I’m cuddling up to someone I love while watching a scary or suspenseful movie, I’m sorry, but I’m not checking Facebook. My phone is probably on silent in the other room with the screen locked and I probably won’t see it for a while.

I’ve organized my notifications to prioritize work and family. Another thing I’ve done on Facebook is create lists, as well as organize my notifications in various ways. This means, I look at things related to work and family first. Then, I answer other things, based on time, as well as urgency. Sometimes I even miss things because I get thousands of notifications daily. Also, if you message me and I’m not your friend on Facebook, your messages are likely not going to show up in my regular inbox. They’ll probably be in my “Other’ inbox, which I don’t check as often because honestly, sometimes I forget about it. I have strict filtering activated on Facebook, due to spam issues.

I just don’t have the time. I know that many of my Facebook friends are used to me responding as soon as they send messages, tag me, or leave a post on my wall. But the thing is, it has gotten to a point where there are just so many that I can no longer do that every time and still have time for everything else going on in my life. There was a point where I couldn’t stand to leave anything unanswered longer than a couple minutes. Now, it can sometimes take a couple days or more for me to reply to a message. There are just so many of them and so many other things going on in my life that I just don’t have the time anymore to spend so much time on Facebook.

Nowadays, aside from career-related support and tasks and conversing with my closest family and friends, I haven’t been doing much on Facebook. Although, I usually do come in at random times and meme-bomb my wall. I’ll look in my favorite lists I’ve created from various pages rather than the regular newsfeed and I’ll post a bunch of memes in a row and then leave. Hey, I can’t help it! They’re funny! Facebook is supposed to be fun!

**Photo Credit: Lyn Lomasi

I originally published this elsewhere (no longer published there)

by Lyn Lomasi, Write W.A.V.E. Media Staff

Have you ever been writing a new post and had your mind wander completely? I don’t mean just the usual switch of topics, but maybe something you’d want to write but never considered writing before. You know, those things you’d like to say, but don’t? Following your rabbit hole(s) can lead to productivity for many reasons.

When you write what you want, you are enjoying yourself and thus will produce more work faster. I’ve written about this regarding switching topics. It’s the same concept. Going with the flow generally is more effective than trying to force topics that just aren’t happening.

Getting those usual “don’t go there” thoughts on paper can be freeing in a way, which helps your mind focus on what needs to be written. The more open and happy your mind is, the more readily you can slam out the work as fast as you are able to. This can be important for those who make a living doing web writing. If you try to force the topics without a clear mind, the quality of your work is likely to suffer. Even if you never end up publishing your “rabbit hole” topics, they can still aid in productivity in this way.

The more topics you are willing to write about, the more ideas you will have. This is another way to increase productivity. Some people have trouble coming up with ideas. Following your rabbit holes gives you much more to work with.

Are you writing any rabbit hole topics? Why or why not? Do you have similar productivity tips? Let us know in the comment section.

Photo Credit: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

by Lyn Lomasi, Write W.A.V.E. Media Staff

Ever been working on an important project only to have your mind wander elsewhere? Me too. But I'm here to tell you from experience that it doesn't need to mean failure for you. Go with the flow.

You heard me right. If your mind wanders in the middle of a project, run with it. Take that inspiration and see where it leads you. I often have at least 20 documents open at once. Sometimes I focus on just one. But more than likely, my overly-creative mind wanders from one topic to the next.

Instead of letting my wandering mind be the source for a writer's block, I use it to my advantage and write on each topic as much as my mind allows for. When it switches topics, so do I. Sometimes I focus longer on one particular post and other times, I may jump all over the place. Once a topic is finished, I edit and submit it where intended.

This strategy has never failed me, even during intense deadlines. When it gets down to the wire, I do work to keep my mind focused on what's necessary. But I find that doing my best to just go with the flow also leads to doing the best job where productivity is concerned.

Photo Credit: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

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Tips for Easier Writing and Blogging From Your Smart Phone

5 Ways to Make the Most of Your Web Content

by Lyn Lomasi, Write W.A.V.E. Media Staff

The other day some friends and I were discussing working from a smart phone. Some of them felt it would be too difficult. I actually felt the same until trying it. True, the keys and screen are smaller but there are many ways to make it easier to write and even post using a Smartphone.

Take your own pictures and use your cell phone camera
You’d be hard-pressed to find a good Smartphone that doesn’t include a camera these days. Some of them are better than others but they all do the job. Always take the pictures for your posts with your cell phone camera. This will make it much easier to upload the pics when posting your writing online from your phone.

If you take notes, take them on your phone and make them usable in your post
Most cell phones have some sort of application that stores notes. Use that if you need to jot down information before writing. Better yet, formulate any notes in a way that they could be a part of your writing. That way, you can just copy/paste the needed info into your post straight from the phone, if necessary. If you don’t have an app that will allow note taking and don’t have room or capability to download it, text the notes to yourself. If you text yourself, you’ll have two copies of each thing you send. But it works in a pinch.

Use a stylus pen
Some people complain that the keys on a phone keyboard are too small, making it more difficult to type. Try using a stylus pen. This object looks like a pen but it has a tip designed to touch Smartphone touch screens instead of using your fingers. This can save tons of time, especially for those who haven’t yet mastered typing from a small touch screen.

Use voice recognition
Most newer smart phones have voice recognition capabilities. You speak into the phone and it translates your text into the application you’re using it with. It does sometimes get the words wrong. However, fixing a few typos is probably easier than typing out all of those words for someone who isn’t experienced at quickly typing on a Smartphone.

Stay logged in to applicable websites
Keep in mind that it can be more risky security-wise to stay logged into websites at all times. However, at least during the time that you’re making your posts, it is so much easier if you are logged into the sites that you need and they stay remembered. For sites that store your post drafts while you’re working on them, this is even more important. You don’t want to receive a phone call and have a post lost because the information didn’t auto-save while you were entering it. Not all sites allow you to save drafts. Therefore, this advice mainly applies to those that do.

**Photo Credit/Copyright: Lyn Lomasi
(Yup, that pic was taken using my cell phone)

I originally published this on BUBBLEWS (no longer published there)

by Lyn Lomasi, Staff Writer

When you write an article and publish it on the web, you don't know who is going to read it. Your high school English teacher might read it. But then again, so might someone with minimal understanding of English or a person with low vision. You need to be able to target as many people as possible when writing for a web audience. One way to do that is to toss the "educated jargon." You're a journalist. We all know you can read and write. Keep it simple and keep the readers.

According to the Yahoo! Style Guide lesson entitled " Translate Voice Into Words " (pg. 36), using simple words is helpful. It's not a good idea to practice all those big words you used in school in web writing. This is not to say that web readers aren't smart. But, when a person searches for something on the internet, they just want to find and scan the info quickly. If you have too many big words, they'll just click away and move to the next, costing you a potential reader. Lighten your vocabulary load.

As an experience web writer, I agree with the Yahoo! Style Guide on this point. When I first started writing for the web, some of my work contained too many big words and complex language. You can still be considered a professional without having a talk with your thesaurus every day. Simple wording does not mean you aren't smart. It just means you're catering to your audience.

Another vocabulary-related mistake is being too formal in web writing. Take this sentence for example: "According to authorities, Amanda was unwillingly arrested, due to the unruly bar commotion she provoked." There is nothing wrong with the sentence. But it's not as easy to read as the following: "Amanda is said to be in jail after refusing to go with police. Reports state that she caused some ruckus at the bar before that." Which one is easier to follow? Most likely, it will be the second one.

There's also your unique voice. Your content should be written in a way that immediately tells readers it's something you wrote. Think of the books and articles you read often. Are there authors that stick out? Do you know right away who wrote something, based on the topic and tone? That's what you want readers to do with your work also.

One way to do this is to create your own wording for certain things. For instance, I call myself a "Momtrepreneur". When I say that, I am referring to the fact that I'm a mom and an entrepreneur at the same time. I work at home and stay home with the kids. I've received countless comments and messages over that one term. Also, just the way in which someone "speaks" in their writing should tell you who the author is. Two people can write about the same thing and have it come out entirely different. Give your content that special touch that only can come from you, but at the same time, keep it simple.

Source:
Yahoo! Style Guide by Yahoo! and Chris Barr

**Photo Credit: Lyn Lomasi

**I originally published this content on Yahoo! Voices on Aug 2, 2010

by Lyn Lomasi, Write W.A.V.E. Media Staff

Many people are looking to the internet for careers they can do at home. Naturally, web writing is one of the choices people often consider. You log on, string some words together, and someone buys them. Sounds simple, right? People ask me daily if it's easy to be a web writer. In turn, I instruct them to figure out if web writing will be easy for them because each person is different.

How easy is it to get started in web writing? The answer to this actually depends on what your goal in web writing is. Who will you write for? Yourself, community-based sites, private clients, or some other venue? Once you make that decision and learn more about how that particular web writing career works, then it will be fairly easy to figure out how to get started.

Can anyone make money writing for the web? Yes and no. Honestly, anyone can make some kind of money in web writing. But only those with talent and dedication will make consistent and legitimate income as a web writer. Like any other career, you have to put in real effort in order to succeed. It's only an easy career choice if quality web writing comes easy for you often enough to make it a career.

Is writing for the web easy? Writing takes time and effort, as with most other careers. If the type of writing talent needed comes easy to you, then this role may suit you. Of course, even if it takes a bit more effort, that doesn't mean it isn't right for you. It may not be as easy to dedicate yourself to web writing if each piece produced comes with too much difficulty.

How do I know if web writing is the right choice? Do you enjoy spreading the word about causes close to your heart? Maybe reporting sporting events or celebrity news is your forte. Do you have special experience in subject that is close to your heart – and can you write about it? Can you meet deadlines imposed by clients with their specifications? Ask yourself these and other questions, based on your research of writing for the web as a career. Figure out how many words you can reasonably write in the time period you want to dedicate to this. Then, figure out how much you would potentially make for that number of words. If your ideal income is nowhere near those figures, then web writing will not be an easy career choice for you.

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