"Followed. Follow back, please." I and other fellow writers are probably just as sick of hearing those words as you are of typing them. Seriously. It's time for a new strategy because all that one does is make me NOT connect with you. Harsh? Possibly. Necessary? Yes.
Don't Make Demands or Expectations
If I see words of expectations or demands in comments on my profile or content, I ignore those users. To me, if you are the type of person that expects or demands things from people, you aren't my kind of people. Therefore, there's no need to check out your work. You'll have much better luck by leaving comments on my work or that of someone I read. I thoroughly enjoy seeking out and connecting with new members. However, if I am expected to or someone tries to force me to, it'll never happen.
Do Show Me Your Awesomeness
If you want me to check out your work, give me a good reason to instead of demanding or expecting that I follow back. Write good content that people will want to check out. The thing is, I am not going to connect with you just because you connected with me. That would be too many notifications to handle in a day, not to mention the fact that some would likely be spammers. No thanks. I connect back when I like the content or the person behind the content -- or both. Show me I should connect with you simply by doing what we writers do best.
Don't Connect With Me Just So I'll Do The Same
It's very obvious when people do this. Unless you actually have the intention of reading my work and aren't just seeking a follow back, don't bother connecting with me. A connection is worth nothing if you never intend to read the content posted by that member. I repeat, if you are only hitting that follow button just to see if I'll do the same, go away. Please. Umm, now. On the other hand, if you actually want to read my work, I'd love to have you around, of course. Just don't ever ask me to follow back. If you're any good, I'll likely do so naturally without the demand.
Just be you.
This goes back to showing me your awesomeness. I don't want to see you using techniques to get a reciprocal follow from me. I just want to see you. The uniqueness of each writer is what gets me to connect with them. A connect back request will prevent me from seeing that awesomeness because from that point on, you are invisible to me. But unique content, thoughtful comments, and a respectful attitude toward fellow members is very likely to win me over. Just be you and I just might connect back.
*I originally published this elsewhere (no longer published there).
by Lyn Lomasi, Staff Writer
"Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what not to do. Here are 5 of the many marketing no-nos for web writers.
Don't blast the same links on twitter all day long.
Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics.
Don't use social networks purely for link posting.
If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming.
Don't demand reciprocation.
If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing.
Don't expect family and friends to read everything you write.
This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends.
Don't use shady promotional tactics.
If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions.
**Photo Credit: Lyn Lomasi
**I originally published this content on Yahoo! Voices on July 5, 2011
Often people ask me why I don't always give reciprocal +K on Klout.com. How come if someone gives me +K, they don't always get it back from me right away or ever? Am I just being mean, stubborn, or unfair? There are a variety of reasons intended reciprocal +K giving is a bad idea.
+K should be about true influence. If I give +K to everyone who does the same for me, it's possible I could give it to them in a topic they haven't even influenced me in. For instance, say John Doe gives me a +K in Education on Klout because I wrote a homeschool article he enjoyed. That's a good example of a +K given correctly. But then, what if I turn around and give him a +K in any random topic on his page just to repay the favor? That is not the correct use of the +K on the Klout website. It should always be about true influence.
I give +K when I have actually been influenced. If I haven't read your recent material or received advice from you in any of your influential topics on Klout, I'm not giving you +K. Harsh? Hardly. It's simple honesty. The whole point of Klout is to measure influence. That ruins the system when people give others +K if they haven't actually been influenced by them yet. Even if you are my friend, I am not giving you +K unless I have learned something from you recently in one of your influential topics.
Let's get to know each other. When I get a +K from someone new, I like to take the time to get to know them and what they do. If you are a new +K giver toward me and I learn something from that, don't be surprised if you get a reciprocal +K. But it isn't likely to happen on the same day you have given me +K. I need time to learn about everyone in the same boat, not just you.
Why do I then put out requests for +K? Klout has a feature that allows you to request +K in the topics you wish and post those requests onto social networks. Do I do this? Yes. Do I expect people who have not been influenced by me to give the +K anyway? Of course not. In fact, I would hope that they do not. To keep the system as accurate as possible, please only give me +K in a topic you feel I am actually influential in.
Don't game the system. As with any other program out there, if you game the system, everyone loses. In order to keep the system working as intended, people need to be honest with the +K recommendations they give out to others. Are you giving out reciprocal +K recommendations on Klout just because someone gave you the same? Think about the consequences before continuing that strategy.
Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
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