by Lyn Lomasi, Write W.A.V.E. Media Staff

Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.

Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.

Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.

Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.

Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.

Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.


*I originally published this via Yahoo Contributor Network


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8 Musts on a Freelance Writer's Website

Every community needs to have a clear objective. What is your community about? Do your members know the full purpose or intent? Is your community’s objective obvious when people visit the web space?

Make new on-topic posts as often as possible

In order for members to be able to interact with a similar objective, things need to be fresh and on-topic. If other members aren’t posting relevant topics regularly, as the community manager, you should step in and do so. This ensures that both new and old members understand what the site’s objective is. If things aren’t kept up-to-date, they may lose sight of what your community is truly about, which also leaves room for spam and other unwanted behavior.

Monitor member posts for relevancy

In addition to making those new, relevant posts, it’s important to keep an eye on what community members are posting. Part of a community manager’s job is to make sure that what’s being posted is relevant to the community. It’s fine to have an area for off-topic things. But if you want your community to be user-friendly, most posts should match what your community is about. Those that don’t should be moved to an off-topic area or removed entirely. Use your better judgment based on what your community members would prefer.

Keep an updated “About” or “Mission” section or page

Every web community should have an area that describes the community’s purpose. If your community consists of a website with multiple conversation areas (like comment sections, private messaging, and forums), you can create a specific page for that. Usually, that page should be titled along the lines of “About Us” or “Mission statement”.  If your community is just a forum, you may want to include some community info within the main/welcome/guidelines post. That way, it’s immediately visible.

* I originally published this on Bubblews.com (no longer published there).