If you’re a web writer, there are some things you’re probably doing that you just shouldn’t. Learn how to examine your web content to find the painful truths you can fix.
You need to write for search. This is where many people new to writing for the web often struggle. But it’s really not as hard as one might think. Start with one easy good SEO technique, such as LSI and build up from there. Stay away from blackhat methods, as these may appear to work at first but can be the downfall of your entire site or blog.
Many writers don’t write to their intended audience. Are you writing to yourself or to your targeted readers? Sometimes, that’s the same thing. But occasionally, it's really not. The good thing is you can fix that. Simply pay attention to comments, as well as where your readers are coming from.
Your content needs to be shareable. Read your content back to yourself. Is it something you would share if written by someone else? The title should make someone want to click and read it (but please avoid clickbait). The first paragraph should make them want to keep going. The rest should provoke them to reshare it when finished.
Proper grammar and spelling is a must. If you can’t spell correctly or use way too many commas, do you really think people are going to take you seriously? Study up on your grammar and spelling and use free tools like Grammar.ly to analyze your content before hitting publish. Your readers will thank you by not clicking away due to nonsense.
If you can’t word it right, your audience can’t read it right. This falls in line with grammar and spelling. If your posts are all over the place or are nonsensical, your readers can’t follow along and will just go away. Be sure you are saying what you mean so that people can actually read it and understand in the way intended. Otherwise, you’ll either get misinterpreted or skipped over very quickly.
Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
Running our network of websites, tackling deadlines single-handedly, and coaching fellow writers, brands, & entrepreneurs to be thought leaders is our top priority.
While rescuing civilians from boring content and brands, we conquer the world, living the RV life and managing our Intent-sive Nature with our awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels.
We also strive to one day cuddle with lions and giraffes. Until then, we’ll settle for furry rescue kitties and doggies.
We support many causes via our business ventures, such as homelessness, support for trans youth, equality, helping starving artists, and more! A portion of all proceeds from Intent-sive Nature goes toward helping homeless pets in local shelters.
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