You may wonder why many people become very particular about grammar and word usage, especially when it comes to online article writing. In this post-Internet age, many of us assume that the content we read will be easily understood. While the quality of online content has generally improved in recent years overall, the use of proper grammar and word usage is still lacking in many corners of the internet.

Some people believe widespread use of instant messaging is partly to blame for people not using grammar properly. With these services, poor grammar is excusable if the message is decipherable by the receiver. Many people texting on their phones use shortcuts for many words for speed. In regular written communications, though, this simply doesn't work well.

Most people would agree that it's not acceptable to use text lingo on a business website or even on a personal blog. Yet, we daily come across websites and blogs that don't read well. There are many practical reasons why proper grammar is important. Let's go over some of the most important points of why grammar is so important in your article writing.


Improper Grammar in Your Writing Gives Readers a Bad Perception of YOU and the Business You Represent!

Of course, correct grammar helps readers to perceive the writer as a well educated and knowledgeable person. On the other hand, improper grammar causes poor perceptions of not just you as a writer, but whatever brand or business you represent with your writing.

Why so many legitimate businesses allow articles and webpages to go live with improper grammar as guest posts is mind-boggling. Yet, it happens, and this is why poor grammar is a common issue in online writing.

Some people even find poor grammar and slang being used in online content to be offensive. Let's be fair: most readers aren't that judgmental about grammar. But, that doesn't mean that the article is written clearly enough for the reader to get the most value from it.

There's really very little excuse for obvious grammar mistakes to happen. That's because there are so many free grammar checkers online and in most word processor programs now to catch the obvious stuff. So, do what you can to fix the obvious grammar mistakes in your writing right away.


Bad Grammar Can Lead to Miscommunication, Hurting Current or Potential Customer or Client Relationships

You must always ensure the message of your content is received by your audience in the accurate context. When proper grammar isn’t used, your message may not be clear. Some readers may just laugh at poorly constructed articles. Others will simply ignore them and never return to that website again. Neither of those outcomes is a good thing for your future as an article writer.

Even errors as simple as using the wrong form of a verb can throw off the flow of an entire article. Content is an important touchpoint with both potential and current customers. So, being clear with your writing’s message should always be your first priority. 


Using Proper Grammar Gets You Better Job Opportunities, Not Just As An Article Writer

Many employers make writing and speaking proficiency a top priority when sifting through candidates. Poor grammar on a resume or cover letter is going to make recruiters throw out your candidacy for many jobs. Strong communication skills are important in any job capacity, even positions that don’t deal directly with customers or even list it in the job description.

In fact, candidates with college degrees in English or communications often get second looks for job openings thanks to their academic proficiency in those skills. Yes, more specialized certification and training is required in many fields. But, communication skills are still a top priority in choosing the best candidate for a wide range of positions in just about every industry.


Improper Grammar in Business Marketing Materials Leads to Lost Sales

More often, businesses will outsource the writing of their product and service marketing materials. While it’s not all the time, there are companies that go to trade shows or give their salespeople materials that are clearly not well written. 

To be honest, most people skim marketing materials. This is why some companies will try to skate by with materials written with grammar that’s not quite up to par. Sure, not all consumers are super picky about the occasional grammar mistake. Some will probably just chuckle about it. But, materials ridden with poor grammar are going to lose sales.

The problem is when you have headlines or paragraph headers with misspelled words and awkward grammar. The bold text is what most people skim. When most people see this, they’ve already decided not to buy. They may not be rude about it, but the more expensive the product or service you’re selling is, the more picky about bad grammar they are likely to be. So, make sure your own grammar is up to par when writing sales material.


Poor Readability Not Only Confuses Readers; It Also Confuses Search Engines

Poor grammar not only affects an article’s readability for readers, but it can confuse search engines, as well. For example, subject and verb agreement improperly used in a sentence could confuse readers about the number of subjects involved. The harder a reader has to work to understand what the article says, the more likely they will leave frustrated. 

Unfortunately, grammar errors tend to stand out more in reader’s minds long-term than even the overall points written about in the article. The most common readability issues include fragmented sentences, run-on sentences, and awkward use of commas and other punctuation. Not only do these problems make articles harder to read for humans, but the search engines will often have trouble understanding the context of the written text. If you’re writing for online venues, it’s important to fix these readability issues as soon as possible and learn how to avoid them.


Good Grammar is Important to Help You Become a Respected Writer Who Takes Their Writing Seriously

Practicing good grammar habits helps you not only become a more effective communicator, but a more respected person in your topics, as well. Even the best, most respected writers have struggled with their own grammatical issues, but take time to correct them or have someone copy-edit their work before it gets published. In any case, authors who put out highly readable material are going to be a lot more respected than those who are sloppy with their grammar.

Also, if you are writing serious pieces, you want to be sure they are grammatically correct. It’s very hard to take any writing seriously that has any grammatical errors. As said before, readers will often remember the mistakes more than they remember what they actually read. Don’t let a silly grammar issue mess up the overall tone and potential impact of your writing.


Consistently Improving Your Grammar and Word Usage is the Key to Great Article Writing

Speaking well and writing well are two important skills in acquiring the admiration and respect of your peers. Even if you have a great message to share with people, how that message is communicated is extremely important.  The great news is that it's never too late to start improving your grammar in both speaking and writing. 

There are many grammar tools and courses on the internet you can use to discover your short-comings and help to overcome them. Even if you need to hire a writing coach or copy-editor, the investment in one or both can be invaluable in becoming a better writer. Especially in online writing, choosing your words carefully and organizing them correctly is extremely important.

So, always be mindful of catching those nagging little grammar fails. Even if you need help doing that before you hit publish, your writing needs to be proofread carefully. Remember that a single annoying grammar issue can be what makes an effective piece into one that can hurt your writing’s credibility. Protect both yourself and your clients and make sure your grammar is flawless before you hit publish.

by Phoenix Desertsong

Like any good copy writing, articles and blog posts should be written in a conversational style. As an article writer or blogger, you want to be personal and treat your reader as if they are a close friend. Of course, that doesn’t mean you should overlook grammar errors in your writing.

One of the worst mistakes that bloggers and article writers make is to allow for common grammar errors to damage their credibility. Some common grammar mistakes in web writing include:

• Ending sentences with prepositions
• Improper use of punctuation marks
• Inappropriate, missing, or excessive use of modifiers
• Misusing pronouns and contractions

If you are looking for more backlinks and subscribers to your blog or website, here are five common grammar errors to fix in your writing. Fixing these mistakes will improve your overall writing, as well as your credibility as a professional web writer.

‘Your’ and ‘You’re’

One of the most common grammar errors online is misusing ‘your’ and ‘you’re.’ ‘Your’ is always meant to be used as a possessive pronoun. ‘You’re’ is simply the contraction of ‘you are.’ Yet, you often see things written online like ‘Your a beautiful person,’ or ‘I want to see you’re house.’ Why is it that so many bloggers overlook this obvious grammar error?

Unfortunately, many free grammar check programs won’t catch this mistake. Because of this, many web writers leave this mistake in many of their articles and posts. To many readers, this will make a post look sloppy and hurt the writer’s credibility. Don’t lose respect over such a simple usage mistake, especially one that pops up so constantly.

‘It’s’ and ‘Its’

Another common grammar error is misusing the contraction ‘it’s’ and the possessive pronoun ‘its.’ This is perhaps more common than mixing up ‘your’ and ‘you’re.’ Sometimes, this mistake is not quite as noticeable. That doesn’t mean it should be overlooked, though.

‘It’s’ is a contraction used in place of ‘it is’ or ‘it has’ while ‘its’ is a third-person possessive pronoun. To avoid mixing up these things, read your copy aloud and be aware of how you use ‘its’ or ‘it’s.’ If you can replace an ‘its’ with ‘it is’ or ‘it has’ and it makes sense, you’ll need to fix that usage. Be sure that when you write ‘it’s’ that you are using it as a possessive pronoun. That is a common mistake, but don’t let it hurt your credibility as a writer by showing up too often in your articles.

‘There’ and ‘Their’

While ‘there’ and ‘their’ are both pronouns, their uses are quite different. ‘There’ is used to refer to a place or thing. ‘Their’ is a plural possessive pronoun. Yet, you will often read things that say ‘There business has been very successful…’ or ‘Their is a clear difference between…’ in articles, which simply reads wrong. This simple mistake is committed more frequently than you’d think, too. Don’t be one of the article writers or bloggers who overlooks this mistake.

‘Affect’ and ‘Effect’

These two words are often confused. While misusing these words aren’t as glaring an error as some of the above, it’s still something that should be checked for any time you write an article or blog post. ‘Affect’ is used as a verb, while ‘effect’ is used as a noun. They do mean about the same thing, so it’s easily to switch them up. But you don’t want to have a sentence that reads “Millions of people were effected by the power outage last week’ or ‘The bill could have a negative affect on the education budget.’ This error can lose you some respect with readers.

Misplaced and ‘Dangling’ Modifiers

The other major grammar problem that web writers make is misplaced and ‘dangling’ modifiers. Modifying phrases can change the entire meaning of sentences, and if they are put in the wrong place, they leave sentences to be easily misread.

Misplaced modifiers are phrases or clauses that are meant to modify one word or words, but are placed next to other words, which confuses the entire meaning of the sentence. Dangling modifiers are phrases or clauses not clearly or logically related to the words they are placed next to, or modifies. They are usually at the beginning of a sentence.

After writing your copy, be sure to read it through and make sure that each sentence flows properly, especially those with modifying phrases separated by commas. If it’s not clear what exactly the sentence is saying, then you should rewrite that sentence.

Each time you’re ready to hit submit on your latest article or publish on your latest blog post, be sure to read it aloud. You don’t want to commit any of these five common grammar mistakes, or accidentally leave something that reads unclear or flat out wrong. Your readers will never thank you for it out loud, but they will respect you more for correct grammar. If you have been making any of these errors on a regular basis, though, and you make an effort to fix them, people will definitely notice. Tighten up your copy and you’ll reap the rewards.

Need to make sure that your article or blog post is properly copy edited for grammar mistakes and free of typos? Check out the Editing services from Brand Shamans & Intent-sive Nature!

by Lyn Lomasi, Write W.A.V.E. Media Staff

Writing articles online has quickly become a popular way to earn money. This is in part due to the loss of income from layoffs and other job loss. However, many find out the hard way that the ability to maximize earning potential in online writing actually takes some thought. Online article writing is indeed a legitimate way to make money. Anyone can earn a few dollars at it here and there, but to turn it into a business, you'll first need to discover things that will help maximize the earning potential of each article.

Spelling, Grammar, and Proper English

Accurate spelling, grammar, and English can maximize your earning potential on every article you write. Potential clients look at writing for those strengths. If you spell and write so poorly that even spell check and grammar check can't save you, it's time to get back to the basics. That's right. You're going to have to study. Can't afford classes? Grab a book and teach yourself. Find free online resources. Study with a friend. Practice, practice, practice! Every good writer starts somewhere - the sooner you learn the basic skills, the better.

SEO Skills

If no one can find your article, no matter how good it is, no one is going to read it either. Take the time to learn to SEO skills, including LSI. SEO will greatly maximize your earning potential in online article writing. Many online writers get paid for their content per page view either solely or in addition to other payments. This is why it is so important to learn SEO to draw traffic to articles. This is one method that is always changing and doing the wrong thing could give you the opposite results you intended. So be sure your knowledge stays up-to-date.

Focused Headline and Topic

Readers need a clear picture. They need to know from the start what your article is about. Focus your headline directly on the topic at hand, not just part of it. The headline (or title) "Maximize Earning Potential in Online Article Writing" tells me this article offers advice on how to earn more money with articles written for the web. If the title instead was "Pay Attention to Grammar, Titles, and More" that could refer to a book, a lesson at school, or any number of things. It does not tell me it's about article writing on the internet or how I can earn more money. When writing headlines for articles, maximize the earning potential by fully focusing on the topic at hand.

Abstract Focus

Focusing on the topic, as well as the SEO in the abstract is one more great way to maximize earning potential in online writing. Just as the headline needs focus, so does the abstract (or first few sentences). This is what search engines show with your article link. Therefore, it should clearly represent the complete focus of the article. Take out all the fluff and just get straight to the point.

Focus and Readability

Web readers want to find their info fast. That's why they search for it online - instant gratification. This means that content needs to not only be discoverable, but straight to the point and in simple language. If a reader can't understand the language and focus right away, they likely won't read the rest of the article.

Clean Formatting

Online article writers also can maximize earning potential by using clean formatting. There is no exact format o recommend because it will be different depending on the venue. However, if your article looks like one long paragraph, readers may stray away. Generally you need to break up articles into sections. Subtitles can also be used if desired. Whatever formatting you choose, be consistent throughout the article for the best readability results.

Promotion

In line with the SEO skills mentioned above, promotion is another great way to draw readership. To be the most effective, they should go hand-in-hand. Article writers can maximize earning potential with promotion in many different ways. Post links in forums (where permitted), on your blog, in other articles, on social networks, and more. If you have a website, share your work there as well. There should also be a way for readers to subscribe through both RSS and email. If you have an RSS feed of your articles, it can be submitted to online article directories. There are many, many ways to be promote. The main thing to remember with promotion is to be consistent and to do it only where allowed and by the rules. You don't want to be known as a spammer. The goal instead is to be a source of interesting and informative content.

*I originally published this via Yahoo Contributor Network

In web writing, it’s best to keep your sentences simple. Even though you may be speaking to an adult audience, web readers like to skim and be done with it. Simple wording makes your work more attractive and easier to scan.

Shorten longer and run-on sentences.
On the web, statements should be less than ten words. The shorter, the better. In the following example, the sentence is too long: “Angela took a stroll down the winding pathway that was located in City Park in the city of Denver.” Instead, you could say: “Angela walked the curved path in Denver City Park.”

Avoid words that can be used more than one way.
According to the Yahoo Style Guide (pg 329), words like “once” and “before” can be confusing. They can be used in two or more ways. Instead of saying “Once you add the eggs to the recipe mixture, stir the ingredients slowly before moving on” you could say “Add the eggs to the mixture. Then, stir slowly for five minutes. Move on to the next step.”

Avoid long-winded words.
While the word “pathway” is a simple word, “path” is better for the web. People usually find things on the web via search.  More people will search for a word like path versus pathway. Also, path is easiest to read of the two. Always choose the easiest word for what you need to say. That way, even people who have a harder time reading will be able to understand you more clearly.

Use simple words.
Try not to use long words or those that are harder to say (or read). Instead of using the word difficult, you can use hard. This may sound like you’re “dumbing down” your work. Really, you’re just making sure people see it and stick with it until the end. Web readers scan fast and they also leave fast. Your job is to make sure they find what you write and stay with it as long as they can.

Text and Photo by Lyn Lomasi; © 2014 All rights reserved

*I originally published this on another site (no longer published there).

by Lyn Lomasi, Write W.A.V.E Media Staff

Today’s grammar f*ck-up is priceless. “I really could careless” was seen in a meme with a longer message. Really? There’s always someone around f*cking up grammar. It’s not always a big deal. We’re not all grammarians and I mess up on occasion as well. But when I see it in books, on business websites, in schools, or in other places where more attention should be given to proper English, I cringe.

This one wasn't in a place like mentioned above. But just in case someone else happens to f*ck up in the same way (in a place where it might matter more), here's how to fix it. Where I saw “I really could careless,” the complete message itself would have been a good one, had the person taken care to actually word it so that it made sense. But, just about everything is wrong with this particular phrase.

First of all, saying you COULD care less implies that you do care, not that you don’t. Could and couldn’t mean exactly the opposite of each other. What the person was trying to get across is that they don’t care at all and it’s impossible to care less. Therefore, the correct wording should have been “I really couldn’t care less.”

This brings us to the second point. It’s not careless. It’s care less. There is a big difference. This sentence makes sense (though is not giving out the intended message): “I really could be careless.” This sentence makes sense (though again implies a message different than intended): “I really could care less.” The original wording does not make sense. Careless is not a verb. It’s an adjective. There should be a verb in there to take some action, such as caring about something. The verb is care – by itself. How much do you care? You care less. Therefore, the correct wording is “care less,” not “careless.”

While the meanings of care less and careless are similar, they are not the same grammatically and cannot be used in place of each other. Could and could not are the exact opposites of each other. So there you have the grammar f*ck-up the day, people. It’s "I really couldn’t care less," not "I really could careless."

Even my simple grammar checker highlighted that sentence when I typed it in a document, by the way. Always check your work yourself and with tools before you put it somewhere for all to see. It will save you the embarrassment later. You’re welcome.

Image: memecreator.org and Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

by Lyn Lomasi; Owner of Intent-sive Nature & the Brand Shamans network

You spend hours on a submission perfecting every little detail when along comes an editor to mess with your masterpiece. If you're going to make it as a writer, you will have to work with editors. A necessary part of the publishing process involves dealing with editors.

Learn to compromise. Editors can and often do change things. That's what they're there for. They catch the little mistakes we make (and we all make mistakes). They also may make edits that are better for structure, your audience, the web, and more. Though you may not always agree with them, you will have to deal with many editors. Learn to compromise on what your final piece will look like.

Let it go. That may be easier said than done in many cases. Writers often see our works as our little babies, if you will. We work hard on what we produce and it means so much to us. Altering it can feel like someone is trying to change us. After all, it does often have our names on it and we made it. But at some point, we have to learn to let it go. If the work never bypasses an editor, it may never get out in front of the intended audience. Try not to get too attached and learn to just let the work go once its complete.

What's the change? Instead of becoming to attached to the way the piece is written, focus on the message. If the edits do not take away the message, don't be so hard on the editor. It's perfectly fine to address the editor if you feel that the changes are unsatisfactory or take away from the message. But if the change is nothing that takes away the message, why waste all that energy getting upset? Write another article.

Report the editor. This is only for extreme cases. As a writer, you will need to learn to deal with the fact that your writing will be changed by editors if you want it published with major companies. If the editor really is making changes that are unreasonable (and not just changes you don't like - changes that affect the quality of the work significantly), that's when you report the editor. I advise not taking this route unless necessary because a writer and editor need to be able to work together peacefully. But obviously, if there is an injustice it should be reported.

Switch venues. If you just cannot deal with a particular editor, write somewhere else. Ultimately, you should be happy with your writing (or any) career. If that's not happening, you haven't found the right venue/s to write for yet. Realize you should not be switching venues every time you don't like what an editor does. But if there is a true problem, remember that you can move on.

Write for yourself. If you truly cannot deal with anyone at all messing with your own work, only write for yourself. When someone is paying you to produce work, it should be what they want, hence part of the reason for the editors. If you create your own venue, such as your own website or blog, you make the rules. Even if you go this route, it can still be a wise move to have an editor (or at least a writing buddy) that is willing to be a second pair of eyes. But you'll have the most freedom when writing for yourself.

Bottom line: Editors are a part of the writing and publishing business and writers need to be able to adapt to that fact. Work with (not against) your editor, unless you have a legitimate claim against them.

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