Really, I am much too fond of Google Correlate as a research tool. While most of the time, this tool comes up with related searches that actually makes sense, other times it seems like you can actually create a profile of the type of person who searches certain terms.
Recently, in my constant research of trends in the mega-popular trading card game Magic the Gathering, I noticed that a particular card has been quite popular among my audience: Mirko Vosk, Mind Drinker. I also noticed that cards that are played alongside this Legendary Creature are also big sellers on Amazon. So I thought, well, in my research about Mirko Vosk, why not learn more about who actually plays him in their Magic the Gathering decks?
My research gave me some interesting insights, at least, as far as their Google search habits are concerned. I checked both the weekly correlations and monthly correlations. The basic difference between these two is that the weekly ones tend to be more focused and the monthly are much more broad search habits. For example, in the weekly correlations, we find people searching other cards in the same expansion set, Dragon’s Maze, as Mirko Vosk. The monthly results give us a bigger idea of who is searching Mirko Vosk on a regular basis.
Being someone who is very much into marketing and understanding my audience, this is my profile of Joe/Jane Average who plays Mirko Vosk, Mind Drinker in Magic the Gathering
Favorite Trading Card Game: Magic the Gathering
Other Favorite Magic Cards: Lavinia of the Tenth, Master of Cruelties, Tajic, Blade of the Legion, Teysa, Envoy of Ghosts, Varolz, Scar Striped (all cards are also from Dragon’s Maze)
Favorite Songs: “Horizon” by Singularity, “Like I Am” by Rittz, “Laila Teri Le Legi” from the Indian film Shootout at Wadala, “Nasty” by Logic
Favorite Cellular Phone: Samsung Galaxy S4
Favorite Exercise Plan: 30 Day Squat Challenge
Favorite Face Makeup: Smashbox CC Cream
Favorite Image Search: “4 Pics 1 Word Red Carpet”
Favorite Mobile App: 4 Pics, 1 Word
Favorite Video Games: AdventureQuest Worlds (PC) & Dead Island Riptide (PS3)
What can we learn from this?
Keep in mind that Dragon’s Maze was released in 2013 so it may explain the timing of some of the search terms that led me to these conclusions. It’s still fun to see this information. The most surprising search term for me was “Smashbox CC Cream,” which is face makeup. It would suggest to me that there are a good number of female Magic players who play Mirko Vosk in their deck. It also shows me that there were a segment of the Magic playing population who actually liked Dragon’s Maze as a set - it was widely panned by most of the MTG community. As we’re learning over time, Mirko Vosk and a few of his compatriots, like Tajic, Teysa, and Varolz, have turned out to be pretty solid creatures.
We also see that Mirko Vosk players like to stay in shape, as evidenced by the 30 day squat challenge. They also prefer Samsung Galaxy to other cell phones. They also play a lot of AdventureQuest Worlds on the PC. I’ve never played Dead Island Riptide, but I remember people talking about it a few years ago and apparently it was pretty popular.
I don’t remember ever seeing the “4 Words, 1 Pic” game, but I wasn’t paying attention to mobile apps at that point. It’s available on Android and Windows Phone from what I can tell It actually looks pretty fun.
Does this information actually help us to write about Mirko Vosk as a valuable piece in a Magic the Gathering deck? Not really, but it’s still fun.
Read more of Richard’s Magic the Gathering and other gaming content at Gaming Successfully.