by Lyn Lomasi; Co-Owner of Intent-sive Nature & the Brand Shamans network

Most web writers will get questioned about their price at least once, but usually quite often. Who doesn't like a bargain? But your writing's worth is dependent upon what you make it. Here's why.

Discounts Are Fine, To A Certain Point

It's fine to have sales or deals for new or regular clients. But you still should keep the worth of your writing in mind. The lower you are willing to go, the less valuable people will see your content as being. Give discounts, but don't go so low that it's not worth both your time, as well as the value the client will get from it.

The Proof Is In Your Work

Quality web writing is getting more difficult to find. More and more people are discovering they can put their words online. This is a good thing, as far as communication. But those looking up specific information need accuracy and quality. This is where you come in as a web writer and prove to your client that your work is worth top dollar. Sometimes it takes that client paying a low quality writer less and finding out the hard way that they should have continued coming to you. I’ve had clients return after doing this more than once. It’s like the old saying goes “You get what you pay for.” Some people charge less than they’re worth, but in many cases, quality writing will cost more because of the time and energy put into creating a quality piece. 

Word Gets Around

Remember that business owners talk to each other often. This includes many topics, but who they hire for writing and other services essential to success is very common. If you charge one client a fee that is significantly less than you usually charge, other business owners will learn this and expect the same deal. The reason for the deal often doesn’t matter. Keep things consistent and accurate where your prices are concerned. You want the word to get around regarding your quality, instead of your low price.

Price According To Actual Value

The lower your price, the less value is likely to be given to your content. Remember that word gets around. So, whatever one business owner feels it’s worth may be what others are saying as well. In order to keep your value high, you need to keep your quality high and price your work accordingly and consistently. Obviously, there is some customizing involved in most web projects, based on topic matter, research, word count, and so on. But try to be as consistent as possible and consider the value of your time, as well as what the client will potentially get from said work.

Your work is worth what you make it worth. So, be sure to price it accordingly, limit the bargaining to a reasonable point, and show your clients what your worth via quality.

Many factors go into determining work and payments from business owners and other clients. These can differ depending on several things. While following this guide may not guarantee that you will receive more work with higher payments, you may see greater opportunities by adhering to the following suggestions. The key is not necessarily to increase every single payment, but to maximize the opportunities available, as well as maximize your long-term benefits from said work.

What types of content are eligible for payment?

All of it! Whether you are soliciting jokes, articles, blog posts, recipes, web page content, product descriptions, photography, or any other creation, it deserves payment if it’s quality material. The key is to submit to the most appropriate venue for best results.

Focus on a specific issue

When you have a tight focus on one topic, readers are more likely to be looking for your content. Think about the things you look for when searching online. For instance, instead of general tips on pet adoption, you may want something geared specifically toward the pet you are considering adopting. “Where to adopt a poodle in Denver” should perform better than “How to adopt a pet,” as an example. Write your articles on specific subjects that will be relevant and useful to readers looking for that topic.

Follow assignment details

If you are hired for an assignment, be sure you follow the exact instructions. That means if the instructions say something different from any advice herein, defer to the assignment. When editors and business owners see that you can follow all assignment details reliably, they may be more likely to offer you future opportunities. Remember that, while you should be creative, the content you’re creating is not for you. It’s for the person you are creating it for. Therefore, it should be the way they want it. It’s good to suggest corrections of facts that might be wrong or improvements that might help the client or their website. But again, if they do not agree, unless you are breaking the law or doing something you are strongly against, just do things the way the client wants.

Do your research

When you need to back up your content with facts, be sure these facts are from reliable sources. Also, make sure to cite those sources properly, according to submission guidelines and any additional assignment guidelines. Using multiple highly-trusted and relevant sources also helps to build credibility. Wherever possible, use sources from your client’s website, in addition to the others. This helps them build more relevant inbound linking. When  client chooses to hire an expert, they expect expert material.

Examine the intended website

If you are submitting to a new client, study the website you are interested in writing for. Think of topics that could work well there but are not yet covered. Having an idea of what could potentially align with a particular property can give you a greater chance at getting accepted. Being unique is key. That means that you don't want to submit something you already see covered on the property. Instead, try submitting something that works well alongside existing content, provides a new angle, or has not been covered at all but could appeal to that property's audience.

Consider the audience behind the topic

Are you writing about parenting? What stages? Think of the age of the kids you're writing about - and then think of what ages the parents are likely to be; they are your most likely audience, and you should cater your content to them. The tone and style used in your article should be something readers can identify with. For instance, if you are writing an article for kids, using complicated business terms is not going to keep them reading. Acceptances of paid submissions are more likely on content that shows attention to detail in this and other areas.

Personalize the experience

When you write an article or blog post, readers should see the real person behind the story (unless your client is not interested in first-person accounts). At the same time, you don't want to ramble about something that has nothing to do with the subject matter. Find that perfect level at which the article provides the information needed with relevant personalization where it fits in with the main point of the article.

For instance, if I'm writing an article about picking the perfect daisies, instead of telling a long story about a time when I picked daisies, I would mention how I determine which daisies to pick. I would do that in a way that readers can tell I am knowledgeable and passionate. But it would also need to be something readers can benefit from to answer their questions. When you can use your own unique experience and style, readers can relate more easily. But at the same time, you don't want to say so much that they get bored and click away.

Focus on evergreen material

Focusing on evergreen material is one way to maximize your earnings, as most business owners can use long-lasting content. Evergreen content is that which will draw a reader's interest for long periods of time, such as unique ways to solve common parenting issues. Evergreen slants can also be applied to trending topics. Some editors may value those topics that have a longer shelf life. This is not to say that other content will not be valued, as articles with a shorter shelf life can be useful as well. They each have their own place and are both great ways to maximize your work in different ways. Getting the most out of paid opportunities often involves taking advantage of more than one way to earn.

Pay attention to spelling, grammar, and style

Category and vertical style guides are used for many assignments that offer pay. For the best chances at getting those assignments accepted, be sure to follow them closely. This also goes for any and all other instructions mentioned within the assignment details. Proofreading, even after using spelling and grammar checkers, has always been a lifesaver for me when writing for any venue. Yes, I am a great editor. But, I am also human, so it’s best to double and triple check. Read silently, out loud, and even have a writing buddy take a gander. Programs can miss little things, such as skipped words or typos that are actual words, but not words you intended to use.

Optimize your content for the Web

Studying The Yahoo! Style Guide is a great way to learn basic html, grammar, editing, formatting, and style as it all pertains to writing for the Web. Most content that is submitted to potential clients must be publish-ready. While some venues may have an editor, never rely on editors to fix poor writing. If your writing needs to be thoroughly edited, it is much better to study up so that your submissions are more likely to get acceptances than rejections. You can then submit at a later date when your skills allow you to submit content that is more in line with the platform's needs.

Good Web content displays certain qualities. Apart from being interesting, it must be easy for a wide audience to read. It also must be easily found by search engines. Keep your articles concise and informative in an easy-to-scan format. Web readers often look for something that answers their question quickly and accurately in an engaging manner. For more on writing for the web, again, The Yahoo Style Guide is an invaluable resource.

Maximizing payments on your content is about taking advantage of the many ways to earn. It's also about covering your bases all-around. A solid article is not just well written, but also speaks to the intended audience, giving them exactly the information they expected and needed in a clean, easy-to-scan format.

by Lyn Lomasi, Write W.A.V.E. Media Staff

Writing articles online has quickly become a popular way to earn money. This is in part due to the loss of income from layoffs and other job loss. However, many find out the hard way that the ability to maximize earning potential in online writing actually takes some thought. Online article writing is indeed a legitimate way to make money. Anyone can earn a few dollars at it here and there, but to turn it into a business, you'll first need to discover things that will help maximize the earning potential of each article.

Spelling, Grammar, and Proper English

Accurate spelling, grammar, and English can maximize your earning potential on every article you write. Potential clients look at writing for those strengths. If you spell and write so poorly that even spell check and grammar check can't save you, it's time to get back to the basics. That's right. You're going to have to study. Can't afford classes? Grab a book and teach yourself. Find free online resources. Study with a friend. Practice, practice, practice! Every good writer starts somewhere - the sooner you learn the basic skills, the better.

SEO Skills

If no one can find your article, no matter how good it is, no one is going to read it either. Take the time to learn to SEO skills, including LSI. SEO will greatly maximize your earning potential in online article writing. Many online writers get paid for their content per page view either solely or in addition to other payments. This is why it is so important to learn SEO to draw traffic to articles. This is one method that is always changing and doing the wrong thing could give you the opposite results you intended. So be sure your knowledge stays up-to-date.

Focused Headline and Topic

Readers need a clear picture. They need to know from the start what your article is about. Focus your headline directly on the topic at hand, not just part of it. The headline (or title) "Maximize Earning Potential in Online Article Writing" tells me this article offers advice on how to earn more money with articles written for the web. If the title instead was "Pay Attention to Grammar, Titles, and More" that could refer to a book, a lesson at school, or any number of things. It does not tell me it's about article writing on the internet or how I can earn more money. When writing headlines for articles, maximize the earning potential by fully focusing on the topic at hand.

Abstract Focus

Focusing on the topic, as well as the SEO in the abstract is one more great way to maximize earning potential in online writing. Just as the headline needs focus, so does the abstract (or first few sentences). This is what search engines show with your article link. Therefore, it should clearly represent the complete focus of the article. Take out all the fluff and just get straight to the point.

Focus and Readability

Web readers want to find their info fast. That's why they search for it online - instant gratification. This means that content needs to not only be discoverable, but straight to the point and in simple language. If a reader can't understand the language and focus right away, they likely won't read the rest of the article.

Clean Formatting

Online article writers also can maximize earning potential by using clean formatting. There is no exact format o recommend because it will be different depending on the venue. However, if your article looks like one long paragraph, readers may stray away. Generally you need to break up articles into sections. Subtitles can also be used if desired. Whatever formatting you choose, be consistent throughout the article for the best readability results.

Promotion

In line with the SEO skills mentioned above, promotion is another great way to draw readership. To be the most effective, they should go hand-in-hand. Article writers can maximize earning potential with promotion in many different ways. Post links in forums (where permitted), on your blog, in other articles, on social networks, and more. If you have a website, share your work there as well. There should also be a way for readers to subscribe through both RSS and email. If you have an RSS feed of your articles, it can be submitted to online article directories. There are many, many ways to be promote. The main thing to remember with promotion is to be consistent and to do it only where allowed and by the rules. You don't want to be known as a spammer. The goal instead is to be a source of interesting and informative content.

*I originally published this via Yahoo Contributor Network

by Lyn Lomasi, Write W.A.V.E. Media Staff

Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.

Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.

Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.

Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.

Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.

Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.


*I originally published this via Yahoo Contributor Network


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8 Musts on a Freelance Writer's Website

by Lyn Lomasi, Write W.A.V.E. Media Staff

When freelancing for a living, a business website to refer clients to is a must. This is a simple and professional way to let clients know what services and expertise you can provide. But what information is essential to share? As one who has been freelancing for years, here are 8 things I feel are absolute musts on a freelance web writer's website.

Bio
A bio describing some of your experiences, interests, and areas of expertise should be included in a prominent area. This lets potential clients know exactly what you are all about. You want them to know this because it helps them decide if you may be what they are looking for. Would you rather hire a construction contractor who was upfront with their skills and experience or one who simply stated he was a contractor with no additional information? Freelance writing is no different.

Experience
Experience is touched on briefly above, but you may be wondering what to include. Experience can refer to degrees and it also can refer to work or research that you've done. For instance, are there special clients or media agencies you have worked for? Do you have a degree that contributes to what you produce as a freelance writer? How many years have you been freelancing? These are just some of the things you can discuss on your website.

Writing Samples
Potential clients will need to see what type of work you are capable of. It also is a good way to show your professionalism and skills to more people. You can still email samples to potential clients, but it will be much easier for both of you (and provide a wider reach) if you make these easily available on your website. Some may choose to display these as files that can be downloaded. Others may choose to link to work they've done around the web for various clients and content sites like Associated Content.

Contact Form
A contact form is an easy way for potential clients, as well as readers, to communicate with you. These are easy to set up and can be customized to fit your purpose. These forms will forward directly to your email address. It makes contacting a simple and quick process for those who visit your website. They also can help to cut down on spam requests, as many can be customized to track IP addresses, ask for a captcha code, and other preventative measures.

Blog
This is where you can engage and interact with your audience. It's where you can talk about different aspects of the writing business, give writing tips, and also give updates on your business ventures. Don't be afraid to add some fun things in every now and then. Who you went out with last night and what you did may not be a good topic for a blog on your business website, but adding an appropriate personal touch is good. It helps followers and potential clients connect with you.

RSS and Email Subscriptions
Freelance web writers should always have a way for their audience to stay updated on their work. RSS feeds and email subscriptions can be extremely helpful here. Some content sites that freelancers may write for already have RSS feeds available to the writer. These can be placed in widgets that allow readers to view or subscribe to the content via email or feed readers. Each time a piece of content is published to the feed, those who are subscribed will be updated. Making this available on your website can be helpful in building a following.

Social Media Connections
If you are using social media (Twitter, Facebook, LinkedIn, etc) to increase your online presence or to make connections in the writing world, place those links on your business website. This will help people connect with you around the web and can be useful in creating a following. Not everyone is comfortable with every form of communication. Social media helps create a variety of ways to connect with your readership.

Interaction
Every freelance web writer should have some form of interaction on their website. RSS, blogs, and social media links are a few ways people can interact with you and the site. You may also want to have an advice page where readers can use a simple contact form to put in suggestions or ask advice that you can answer in upcoming articles. A forum is also a good source of interaction, but only create one if you have time to keep up with it. The main point is to have some way that readers can interact with you and/or your website. This will keep people coming back.


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*I originally published a version of this via Yahoo Contributor Network

Ever wonder how I seem to get so much done in a day? One of my methods is by using specific templates or outlines that I make myself.

Some of my templates are geared toward specific types of content and some are geared toward specific sites. For instance, some sites may not allow for basic html commands, like bold and italic text or in-text links. Therefore, my templates or outlines for those sites will look different than those I may do for many other sites.

More tips on this with sample templates: Quick Web Writing Tip: Make an Easy Outline to Speed Productivity

In web writing, it’s best to keep your sentences simple. Even though you may be speaking to an adult audience, web readers like to skim and be done with it. Simple wording makes your work more attractive and easier to scan.

Shorten longer and run-on sentences.
On the web, statements should be less than ten words. The shorter, the better. In the following example, the sentence is too long: “Angela took a stroll down the winding pathway that was located in City Park in the city of Denver.” Instead, you could say: “Angela walked the curved path in Denver City Park.”

Avoid words that can be used more than one way.
According to the Yahoo Style Guide (pg 329), words like “once” and “before” can be confusing. They can be used in two or more ways. Instead of saying “Once you add the eggs to the recipe mixture, stir the ingredients slowly before moving on” you could say “Add the eggs to the mixture. Then, stir slowly for five minutes. Move on to the next step.”

Avoid long-winded words.
While the word “pathway” is a simple word, “path” is better for the web. People usually find things on the web via search.  More people will search for a word like path versus pathway. Also, path is easiest to read of the two. Always choose the easiest word for what you need to say. That way, even people who have a harder time reading will be able to understand you more clearly.

Use simple words.
Try not to use long words or those that are harder to say (or read). Instead of using the word difficult, you can use hard. This may sound like you’re “dumbing down” your work. Really, you’re just making sure people see it and stick with it until the end. Web readers scan fast and they also leave fast. Your job is to make sure they find what you write and stay with it as long as they can.

Text and Photo by Lyn Lomasi; © 2014 All rights reserved

*I originally published this on another site (no longer published there).

by Lyn Lomasi, Staff Writer

Many factors go into determining upfront offers and those factors can differ depending on several things. While following this guide may not guarantee that you will receive higher upfront payments, you may see greater opportunities within the network by adhering to the following suggestions. The key is not necessarily to increase every single upfront payment, but to maximize the opportunities available, as well as maximize performance payments.

What is an upfront payment and what content is eligible?
An upfront payment is an initial payment for rights to the content. This is any payment that occurs outside of (and before) the Performance Payment that most content is eligible for. An upfront payment can be made for both solicited and unsolicited content. Assignments for various Yahoo! verticals can come with a higher upfront than unsolicited content. Exclusive, Non-Exclusive, and Display-Only are the three most common rights options. However, there can be others as well, such as Work for Hire. Display-Only content is not eligible for an upfront payment, whether solicited or unsolicited.

Focus on a specific issue
When you have a tight focus on one topic, readers are more likely to be looking for your content. Think about the things you look for when searching the Web. For instance, instead of general tips on pet adoption, you may want something geared specifically toward the pet you are considering adopting. Write your articles on specific subjects that will be relevant and useful to readers looking for that topic.

Follow assignment details
If you claim an assignment (targeted or general), be sure you follow the exact instructions. That means if the instructions say something different from any advice herein, defer to the assignment. When editors see that you can follow all assignment details reliably, they may be more likely to offer you future opportunities.

Do your research
When you need to back up your content with facts, be sure they are from reliable sources. Also, make sure to cite those sources properly, according to submission guidelines and any assignment guidelines. Using multiple sources also helps to build credibility. Wherever possible, use Yahoo! sources, especially within the vertical for which you're writing (excluding user-generated sources, such as Associated Content).

Examine the intended website
Study the Yahoo! website you are interested in. Think of topics that could work well there but are not yet covered. Having an idea of what could potentially align with a particular property can give you a greater chance at upfront opportunities. Being unique is key. That means that you don't want to submit something you already see covered on the property. Instead, try submitting something that works well alongside existing content, provides a new angle, or has not been covered at all but could appeal to that property's audience.

Consider the audience behind the topic
Are you writing about parenting? What stages? Think of the age of the kids you're writing about - and then think of what ages the parents are likely to be; they are your most likely audience, and you should cater your content to them. The tone and style used in your article should be something readers can identify with. For instance, if you are writing an article for kids, using complicated business terms is not going to keep them reading. Upfront payments are more likely on content that shows attention to detail in this and other areas.

Personalize the experience
When you write an article, readers should see the real person behind the story. At the same time, you don't want to ramble about something that has nothing to do with the subject matter. Find that perfect level at which the article provides the information needed with relevant personalization where it fits in with the main point of the article. For instance, if I'm writing an article about picking the perfect daisies, instead of telling a long story about a time when I picked daisies, I would mention how I determine which daisies to pick. I would do that in a way that readers can tell I am knowledgeable and passionate. But it would also need to be something readers can benefit from to answer their questions. When you can use your own unique experience and style, readers can relate more easily. But at the same time, you don't want to say so much that they get bored and click away.

Focus on evergreen material
Focusing on evergreen material is one way to maximize upfronts. Evergreen content is that which will draw a reader's interest for long periods of time, such as unique ways to solve common parenting issues. Evergreen slants can also be applied to trending topics. Some editors may value those topics that have a longer shelf life. This is not to say that other content will not be valued, as articles with a shorter shelf life can be useful as well. They each have their own place and are both great ways to maximize upfronts in different ways. Getting the most out of upfront opportunities often involves taking advantage of more than one way to earn.

Pay attention to spelling, grammar, and style
Category and vertical style guides are used for many assignments that offer upfront pay. For the best chances at getting those assignments accepted, be sure to follow them closely. This also goes for any and all other instructions mentioned within the assignment details. Proofreading, even after using spelling and grammar checkers, has always been a lifesaver for me when writing for Yahoo!. Programs can miss little things, such as skipped words or typos that are actual words but not words you intended to use.


Optimize your content for the Web
Studying "The Yahoo! Style Guide" is a great way to learn basic html, grammar, editing, formatting, and style as it all pertains to writing for the Web. Content submitted via Yahoo! Contributor Network must be publish-ready. While some content may be edited slightly, never rely on editors to fix poor writing. If your writing needs to be thoroughly edited, it is much better to study up so that your submissions are more likely to get upfronts than declines. You can then submit at a later date when your skills allow you to submit content that is more in line with the platform's needs. Good Web content displays certain qualities. Apart from being interesting, it must be easy for a wide audience to read. It also must be easily found by search engines. Keep your articles concise and informative in an easy-to-scan format. Web readers often look for something that answers their question quickly and accurately in an engaging manner. For more on writing for the web, start with the Contributor Academy course titled "Writing for the Web 101". The Yahoo Style Guide is also an invaluable resource.



Maximizing upfront payments is about taking advantage of the many ways to earn. It's also about covering your bases all-around. A solid article is not just well written, but also speaks to the intended audience, giving them exactly the information they expected and needed in a clean, easy-to-scan format.

More from Lyn:

Maximizing Performance Payments on the Yahoo! Contributor Network

How Much Money Can I Make Writing for Yahoo! Contributor Network?

Why Am I Not Making Money at Yahoo! Contributor Network? Page Views, Offers, and More

**Image credit/copyright: Lyn Lomasi

***I originally published this content at Yahoo Voices on 10/5/2011:
http://voices.yahoo.com/maximizing-upfront-payments-yahoo-10149317.html

by Lyn Lomasi, Staff Writer

As a long-time web writer who now also helps fellow writers succeed, people often ask me how to make more money. What are the best ways to succeed in web writing and how does one apply them for the maximum reward?

Maximize your content. Keep the rights to your content as often as possible and re-purpose it when you can. Many publications will accept non-exclusive work, which means you can do the work once and get paid for it repeatedly. Just be sure that the information stays up to date and syncs well with each publication it's submitted to. Even if you have ti make a few changes now and then, it will be easier than writing new content every time. While new content has its place as well, there's no reason you can't re-purpose existing content when appropriate.

Be flexible. We all have our own habits and methods. However, sometimes it pays to bend personal rules if it makes a client happy to do so. You of course want to always let a client know when you feel what they want isn't what's best for them. However, you should also be flexible in some of the ways you work so that may better provide the service in the way clients expect. They each will expect something different. Therefore, it pays to listen, keep an open mind, and be able to adapt to varying situations.

Meet or exceed deadlines and expectations. Happy clients will often be repeat customers, which means there will be more money lining your pockets (or your PayPal funds). A big part of keeping clients happy is meeting the deadlines and guidelines laid out in the contract. When you can do this every time -- and exceed expectations when possible, clients are more likely to use you again or even recommend you to others. Just like any other business, word of mouth can be paramount to making more money in web writing.

Spread your talent. Some people will be content with just one client. I've been there before. However, no matter how well one client pays, it's always good to have more than one. That way, if something happens unexpectedly, you don't lose all of your income. Keeping a variety of clients also provides more experience writing upon request in varying styles and topics.

All web writers need a website. I've said this many times before. But I will say it again and again. All writers need a website. Your website is where clients can find more about what you do and contact you for services. A good writer's website should include at the bare minimum a contact form, an online resume, samples, and a blog. For more on what to include, please read "8 Musts on a Freelance Writer's Website." If you use your site correctly, you'll be making more money just by having an easy way for clients to interact with you.

Maintain a blog on your professional website. As mentioned above, a blog is an essential part of a writer's website. In addition to helping fellow web writers succeed, keeping an active blog helps showcase what you can do to clients, which can lead to more money. Some things successful web writers can blog about include writing tips, marketing tips, information for clients, book releases, tour/book signing dates, events, and special features of your work. The possibilities are endless. Just keep it active and keep it relevant. The more you blog, the more traffic your site will get if you do it right. This can lead to more clients. Active writers generally make more money than those who are simply waiting around without action.


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by Lyn Lomasi, Staff Writer

Part of succeeding in your web writing career is knowing when a potential client is one you should avoid. There are many scammers out there. You need to know how to protect yourself. As a long-time career freelance writer, I’ve picked up a great deal of experience on sorting out the legitimate clients from the scams.

Ask for a percentage of pay upfront.

This is extremely important to making sure that you get compensated for every piece of content you produce. I generally ask for half of the pay before starting the work and the other half when I complete the project. This is protection both for myself and for the client. If a client decides to stiff me, at least they have paid me something. Also, it helps reassure the client, knowing that they do not have to pay the full amount until I finish the writing.

Never pay for work.

You’ll often see ads or websites claiming that if you purchase a service or product, they’ll give you work. The majority of these are scams . Unless it is a legitimate contracting service, and sometimes not even then, it is best not to pay anyone for work. There is plenty of work out there and you are the one providing the service. You should be the one getting paid.

Get all project and payment details in writing.

Before you even begin the work, discuss the details with the potential client. Then, create a contract and make sure you both agree to it. Even if you are not familiar with professional contracts, this is still possible. As long as all the terms are laid out and parties are documented agreeing to it, that will be enough for a legal agreement.

Watch out for fancy calls to action.

This is a common pitfall for potential writers and others looking for work at home positions. Usually, if you see something that uses terms like “get rich quick,” “easy money fast,” “Sign up and get paid today,” and the like, run far, far away. There are cases in which people may use similar terms for legitimate offers. But most of the time, that is not the case.

Know where and how your content will be used.

This is very important. There are people out there who will pay another writer to do something that is legally supposed to be written by them. Many content sites require the writing to be 100% created by the person who is submitting it. Never produce work for someone if it is going to a place like this or if you don’t know what they will be doing with it. Otherwise, you could unknowingly be part of a scam.  This goes back to the contract issue. Make sure the contract includes what will be done with your writing. This way, if the other person does something illegal with it without your knowledge, it is documented that you sold the content for other reasons.

Photo Credit/Copyright: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

by Lyn Lomasi, Write W.A.V.E. Media Staff

While it’s true that writing often can lead to a successful web writing career, that isn’t the only way to success. In fact, your business strategy should involve more than being productive. You should also know how to make the most of your existing content. As a career freelance writer and advocate to fellow web writers, I have years of experience doing just that.

Submit non-exclusive work as often as possible.

The more rights to your content that you can keep, the better. While exclusive pieces can sometimes net you more upfront, you won’t always make the most from exclusive work in that piece’s lifetime. If done right, evergreen (ever-relevant) non-exclusive work can net you more over time.

Save all of your work in more than one place.

Always have more than one copy of everything you write. For instance, if you save it in an online word/drive program (like Google Drive), make sure you also save it to your computer and also to a flash drive. This ensures that if something happens in one of those places, you’ll still have your work stored in another place. It never hurts to over-store your writing. But it can often hurt to under-store it. Just because one thing is reliable does not mean it always will be. At the very least, have your work stored in two places. But I recommend more, if possible.

Re-use your non-exclusive submissions whenever possible.

 The reason you want to submit your work as non-exclusive wherever possible is so that you can re-use that writing elsewhere. Many venues will accept work that has been previously published. This means that you can get more use out of one piece of content than if you had originally submitted it as exclusive. In fact, you can republish that content as many times as you wish if it isn’t exclusive to a particular venue or individual.

Keep your published content updated.

Generally, when you post content online, most of the time you’ll have access to keep it updated. This way, its “shelf-life” is longer. Links and information can get outdated. If you always keep your content as up-to-date as possible, readers will trust your work and you’ll be able to direct people to your content for longer periods of time. Many online venues pay per view. No one wants to look at stale content. But if your content stays updated, you can continue to promote it and keep people interested long after its original publication date.

Reference and promote your existing content often.

Don’t forget to link to existing content that is relevant to new things you publish. Also, when promoting new content, always remember to cycle promotion of your existing content as well. This keeps attention on your content for longer periods of time, which means more views and usually more money.

People often say “Work smarter, not harder”. I say “Work both smart and hard for the best results”.  You still have to write often to keep people interested. But making the most of your existing work will help you earn more from each piece of web writing you produce.

Photo Credit/Copyright: Lyn Lomasi

I originally published this elsewhere (no longer published there)

by Lyn Lomasi, Write W.A.V.E. Media Staff

"Amy who?" If you get that question often, you need some help branding yourself. Have you ever thought about twitter? Perhaps you've tried twitter already but don't know how to brand your company with it. You're just talking to thin air, right? Wrong. If you use twitter correctly and tap into the available resources, you have access to a very wide audience. I've been using twitter to brand myself in several niche areas for years. So how do I do it?

Follow people who represent what you stand for. This is one of the most important ways to show people what your company is all about. If you want people to know you are involved in a particular activity, be involved in it everywhere, including twitter. One of my missions in life is to help rescue and bring appreciation to small animals. Anyone who knows me, even for a second, knows this. Why? I put it out there. I talk about it, write about it, have a web page about it, facebook about it, and yes, twitter about it with a twitter account dedicated to that alone. On that account, I interact with other animal lovers. Following and keeping up with these people not only shows I'm involved, but it keeps me up to date with what's going on in that niche area.

Tweet tips about your purpose. If your purpose is to bring attention to homelessness and you're tweeting about your new cat and his cute tricks, you are targeting the wrong audience. It's one thing to have random fun posts. But most of your posts should be related to the niche you want to brand yourself or your company in. Otherwise, your followers will be very confused as to what exactly you represent. Do people need to ask what your purpose is? Do your followers often have nothing to do with your niche? If so, work on tweeting more about your purpose, lest you branded for something completely unrelated, such as silly things cats do, instead of fighting homelessness.

Tweet links to more information. This shows your followers you know what you're talking about. An authority on a topic should have an outlet where the topic is further discussed. This could be a blog, a website, a facebook page, or all of the above. Tweeting these links helps to brand your name (or company name) to a niche topic because it shows activity on a particular topic. I am well-known for my parenting and pet content. Why? I live it, write about it, and share content about it regularly. Those links go out to twitter every single time so that followers know what I stand for. When your followers know what you're about, they will start to look forward to this information. That's when you know you've done a good job branding. But don't stop. Keep up the momentum.

Use hashtags that represent your purpose. This helps readers and potential followers find your tweets. If you tweet about homelessness, you might use the tags #poverty, #homeless, or #homelessness after your tweet to indicate what you're talking about. If you do this with every single tweet, people come to associate you or your brand with the topic. To reach the maximum amount of people, experiment and search twitter for various hashtags that mean the same thing. Choose the ones that produce the most results. The more people that regularly use a hashtag word or phrase, the better.

Use hashtags that represent your brand. You can also take it a step further and create tags that represent your company or name. Place those tags, as well as other related tags, in every tweet so that it's easier for people to find you and associate you with certain topics. I add #LynLomasi in many tweets that I want associated with my brand. One of my websites is called Life Successfully. When I tweet about something I want branded to that website, I use the hashtag #LifeSuccessfully.

There are many ways to brand yourself on twitter. Be clear and consistent in the methods you choose to gain the most positive results. Be fair and don't spam too many links or over post. That will actually cause you to lose followers, rather than gain them. Be authentic and use twitter to enhance what you already believe in.

**Photo Credit: Lyn Lomasi

by Lyn Lomasi, Staff Writer

I've said it before (Gloomy is Good, Too) and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust.

You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time.

No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends.

Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake.

Photo Credit: Lyn Lomasi

I originally published this on Write W.A.V.E. Media.

by Lyn Lomasi, Write W.A.V.E Media Staff

OK, so those of you who know me real well probably figured this one out a long time ago. But for those who haven’t or just don’t know me, I’m an extreme multitasker. When I say extreme, I really mean it. No exaggeration here.

A normal work day for me is something like this: Do a couple hours of work for my F/T job, open a bunch of tabs in FireFox that consist of all my social media outlets and possibly some research and other stuff too, open a bunch of blank docs all at once and write about half of them, possibly eat sometime in between, do 6 more hours of my F/T career, fill up the other half of those blank docs with more awesome writing from my head (hey, writers write), take care of a bunch of kids and pets during that time, and more.

Wait, there’s more? Of course there’s more. There’s always more when you’re talking about me and there’s always a way to squeeze something else in. Don’t I ever get overwhelmed? Every now and then I will have a frustrated moment, but generally, no.

I thrive on having multiple tasks at once. It’s when I am at my happiest. This is true in all aspects of my life, not just work. If I actually watch TV (rare for me), you can bet I am doing something else too, like writing an article, playing a game with kids, or talking on the phone with a friend – most likely all of the above.

When it comes to pretty much everything, I don’t do just one thing. I just don’t. OK, so if someone I care about asks me to, I’ll deal with it. But I don’t prefer it at all. Yup I am an extreme multitasker and I love it.

But, give me a little credit for still being able to live while I do all this. My kids and I have many awesome adventures regularly. Also, I did recently just slim down my app notifications by miles.

Do you multitask? Why or why not?

Photo Credit: Lyn Lomasi
(Photo is free to use for both commercial and non-commercial purposes with credit to Lyn Lomasi as the photographer and a link back to this page as the source)

 I originally published this elsewhere (no longer published there)

by Lyn Lomasi, Staff Writer

Most who know me will know that I spend a considerable amount of time utilizing social media. I still will. It’s essential to the work I do and is a significant method for keeping in touch with those I care about. However, starting tonight, I’ve decided to go about it in a different way. I’m minimizing my mobile notifications for Facebook and Twitter – specifically, the SMS (text) ones… and yes, I can feel the shock coursing through the veins of anyone who knows me personally, as they read that statement.

SMS is Outdated and Unnecessary
Why the heck am I getting both text alerts and push notifications for the same exact things on Facebook? I receive several types of push notifications. Two of those include email and Facebook – and I get Facebook alerts in my email too. This means I am getting three notifications for the same updates (email, Facebook app, and SMS). Why? This is a bit excessive. At first, it was a precaution to be sure I don’t miss anything important. However, there hasn’t yet been a time when any of those methods has failed. Besides, with push notifications coming directly from the Facebook app, SMS is actually quite outdated, not to mention unnecessary. Why would I choose text alerts when the push notifications get me directly to the update in the Facebook app? The text notification leads to the mobile web version of Facebook, which is not how I prefer to access Facebook. I prefer the app because the features are better and it loads faster.

Text Alerts Are Annoying
My poor loved ones have to hear the constant annoyance that is my text alert going off literally every second sometimes. This is ridiculous and I’m putting an end to it. In fact, it’s even starting to annoy me and I’m the one who set it up that way. Yes, some of the notifications are important – some. But as I mentioned above, I’m already getting them via my mobile device in other ways. So the SMS is really just an unnecessary annoyance and distraction. Text messages that happen all the time are not cool and neither are those that wake people up in the middle of the night, unless they are an emergency. I don’t need to receive a text message every time a friend or business updates their status on Facebook or tweets on Twitter. I check those that matter via apps or my laptop anyhow. Seeing them more than once is annoying and takes time away from more important things.

My Family Deserves More Attention
I am a mother first before anything and these notifications can be a distraction. I’m not the type to ignore my kids. But glancing at my phone less is something they’ll likely appreciate. The same could be said for my lover, friends, and other family. I’m sure everyone in my life wouldbe very happy if there were fewer reasons for me to glance at my phone during fun activities. I still get things done and if you ask any of them, they’ll tell you I’m very loving and attentive. However, it’s just the principle of the matter.

I’m Hoping for More Productivity
I added so many notifications to increase productivity. Those who know me will also know that I am extremely productive. They’ll probably also be shocked if I can increase that and wonder how I can do that with fewer notifications. If you remember what I said above, you’ll remember that I am getting the same notifications more than once. Therefore, this should actually save me some time. If I’m being honest, I actually don’t look at every notification. However, I do sometimes look at the same ones in more than one place. So taking these away will end that possibility.

My Cell Phone Battery Dies Too Quickly
More notifications equal less battery juice. The whole point of a cell phone is having it available for use at any time. That becomes less possible if I am on the go and for some reason am unable to charge my phone for a lengthy time period. My cell phone battery often dies quickly because I have so many notifications coming in every direction. Cutting off most of the SMS alerts will help remedy a great deal of that issue. Twitter and Facebook notifications come to my phone so often that if I stop receiving text alerts for even five minutes, I know that my phone is having issues and I need to restart it. It’s cool to have that indicator, but at the same time, that’s just too much. In addition to reasons stated above, I need my cell phone to keep its juice.

Certain SMS and Mobile Alerts Are Staying
Because some people do rely on me for emergency situations, certain alerts will still come to me via SMS. However, most will not. For instance, Twitter DMs will stay for people I follow back because those people rarely DM me unless it’s important and about work. I need those SMS notifications, as I do not receive push notifications for anything Twitter-related. But Twitter notifications for specific people and companies will likely go away. I really don’t need to know every time every entity I follow posts to Twitter. But I do need to know when someone needs assistance.

In short, I’m cutting off many of my mobile notifications for family, life, and business purposes. Therefore, if you notice me slowing down on responding to less important things, that could be part of it. I love all of my friends on both sites. But there’s a point where too much is just…well, too much.

**Photo Credit: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

by Lyn Lomasi, Staff Writer

Because of my career choices (and because it became quite fun), I found myself spending tons of time on Facebook daily. Although I have the application on my phone AND receive text and email notifications, I would always have at least one tab open in FireFox with something from Facebook. But lately that has changed and here’s why.

I’m busier with other aspects of my career. I offer a good portion of support surrounding my work via Facebook. There is also much more to it than Facebook support. Once I answer what is necessary there, I simply have to go away to get other things done, such as answering emails, writing articles, writing reports, publishing, editing, and so much more. Sometimes that means I can’t answer my friends right away. But I will always answer eventually.

I’m spending more time with family. Summer break is over and my younger kids are back in school (the older ones are in homeschool). That means that when I pick them up from school in the afternoon, once I’m finished with my work, they want my attention. They haven’t seen me all day. Therefore, they want and deserve my attention. I love my family and friends on Facebook too and I do my best to keep up with everyone. But as any parent knows, the kids must come first. I’m a single mommy as well, which adds to their need for me to be there.

I’m doing more things that keep me away from Facebook. Blogging is one of the things I like to do that keeps me away from Facebook. You may get an indicator that I’m online and think I’m available to talk. But really, I’m probably in another tab on FireFox posting to my blogs. Or maybe I locked the computer screen instead of turning it off and I’m actually gone walking the dogs on the trail. I’m a busy person, both in work and play. While I do have Facebook installed on my phone, it isn’t always appropriate to check it, depending on what I’m doing. For instance, if I’m cuddling up to someone I love while watching a scary or suspenseful movie, I’m sorry, but I’m not checking Facebook. My phone is probably on silent in the other room with the screen locked and I probably won’t see it for a while.

I’ve organized my notifications to prioritize work and family. Another thing I’ve done on Facebook is create lists, as well as organize my notifications in various ways. This means, I look at things related to work and family first. Then, I answer other things, based on time, as well as urgency. Sometimes I even miss things because I get thousands of notifications daily. Also, if you message me and I’m not your friend on Facebook, your messages are likely not going to show up in my regular inbox. They’ll probably be in my “Other’ inbox, which I don’t check as often because honestly, sometimes I forget about it. I have strict filtering activated on Facebook, due to spam issues.

I just don’t have the time. I know that many of my Facebook friends are used to me responding as soon as they send messages, tag me, or leave a post on my wall. But the thing is, it has gotten to a point where there are just so many that I can no longer do that every time and still have time for everything else going on in my life. There was a point where I couldn’t stand to leave anything unanswered longer than a couple minutes. Now, it can sometimes take a couple days or more for me to reply to a message. There are just so many of them and so many other things going on in my life that I just don’t have the time anymore to spend so much time on Facebook.

Nowadays, aside from career-related support and tasks and conversing with my closest family and friends, I haven’t been doing much on Facebook. Although, I usually do come in at random times and meme-bomb my wall. I’ll look in my favorite lists I’ve created from various pages rather than the regular newsfeed and I’ll post a bunch of memes in a row and then leave. Hey, I can’t help it! They’re funny! Facebook is supposed to be fun!

**Photo Credit: Lyn Lomasi

I originally published this elsewhere (no longer published there)

by Lyn Lomasi, Write W.A.V.E. Media Staff

One of the questions I get asked most commonly as an experienced freelance writer is “Which photos can I use in my articles?” There’s much more to it than just doing a search. In fact, doing a search without knowing what to check for could land you in some very hot water if you use the wrong image. I generally recommend using your own images to avoid common issues. However, not everyone is a photographer, so that isn't always possible.

Where should I look?
First, check with the client or site you are submitting to. Some prefer specific sources. Once you know the rules as far as this goes, you can go from there. You can look pretty much anywhere, but the photos need to be licensed for what you intend on using them for and be within the guidelines of where you will be posting them. Many sources offer free stock photos with various licensing rights attached. Some of my favorite sources besides my own images include Flickr and Wikimedia Commons.

How do I know which licensing types to use?
This will depend on your usage of the image, as much as the site as it's going on. If you are using the image for commercial purposes (meaning you will earn in any way from anything the image is used for), you must look for either public domain images or images that can be licensed for commercial use. All images available for use should clearly indicate the licensing type and terms.

What about Google Images and Yahoo! Images?
It may seem that because these two search engines are specifically for finding images that the images found there would be safe to use. But before you use one, stop!! Retrace the image tracks. What do I mean? Check the licensing rights with the source link (hint: Yahoo! and Google Images are not image sources).

I read all this and still have no clue what to do
When in doubt, don't use the image. Ever. If you can't understand whether you can use an image or not, then you should only use your own images. Ignorance of the law is not an acceptable defense and you'll be better safe than sorry using only images you yourself have created or none at all.

Questions? Experiences to share?

Photo Credit: Lyn Lomasi
(Photo is free to use for both commercial and non-commercial purposes with credit to Lyn Lomasi as the photographer and a link back to this page as the source)