Most web writers will get questioned about their price at least once, but usually quite often. Who doesn't like a bargain? But your writing's worth is dependent upon what you make it. Here's why.
Discounts Are Fine, To A Certain Point It's fine to have sales or deals for new or regular clients. But you still should keep the worth of your writing in mind. The lower you are willing to go, the less valuable people will see your content as being. Give discounts, but don't go so low that it's not worth both your time, as well as the value the client will get from it. The Proof Is In Your Work Quality web writing is getting more difficult to find. More and more people are discovering they can put their words online. This is a good thing, as far as communication. But those looking up specific information need accuracy and quality. This is where you come in as a web writer and prove to your client that your work is worth top dollar. Sometimes it takes that client paying a low quality writer less and finding out the hard way that they should have continued coming to you. I’ve had clients return after doing this more than once. It’s like the old saying goes “You get what you pay for.” Some people charge less than they’re worth, but in many cases, quality writing will cost more because of the time and energy put into creating a quality piece.
Word Gets Around
Remember that business owners talk to each other often. This includes many topics, but who they hire for writing and other services essential to success is very common. If you charge one client a fee that is significantly less than you usually charge, other business owners will learn this and expect the same deal. The reason for the deal often doesn’t matter. Keep things consistent and accurate where your prices are concerned. You want the word to get around regarding your quality, instead of your low price. Price According To Actual Value The lower your price, the less value is likely to be given to your content. Remember that word gets around. So, whatever one business owner feels it’s worth may be what others are saying as well. In order to keep your value high, you need to keep your quality high and price your work accordingly and consistently. Obviously, there is some customizing involved in most web projects, based on topic matter, research, word count, and so on. But try to be as consistent as possible and consider the value of your time, as well as what the client will potentially get from said work. Your work is worth what you make it worth. So, be sure to price it accordingly, limit the bargaining to a reasonable point, and show your clients what your worth via quality.
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Many factors go into determining work and payments from business owners and other clients. These can differ depending on several things. While following this guide may not guarantee that you will receive more work with higher payments, you may see greater opportunities by adhering to the following suggestions. The key is not necessarily to increase every single payment, but to maximize the opportunities available, as well as maximize your long-term benefits from said work.
What types of content are eligible for payment? All of it! Whether you are soliciting jokes, articles, blog posts, recipes, web page content, product descriptions, photography, or any other creation, it deserves payment if it’s quality material. The key is to submit to the most appropriate venue for best results. Focus on a specific issue When you have a tight focus on one topic, readers are more likely to be looking for your content. Think about the things you look for when searching the Web. For instance, instead of general tips on pet adoption, you may want something geared specifically toward the pet you are considering adopting. “Where to adopt a poodle in Denver” should perform better than “How to adopt a pet,” as an example. Write your articles on specific subjects that will be relevant and useful to readers looking for that topic. Follow assignment details If you are hired for an assignment, be sure you follow the exact instructions. That means if the instructions say something different from any advice herein, defer to the assignment. When editors and business owners see that you can follow all assignment details reliably, they may be more likely to offer you future opportunities. Remember that, while you should be creative, the content you’re creating is not for you. It’s for the person you are creating it for. Therefore, it should be the way they want it. It’s good to suggest corrections of facts that might be wrong or improvements that might help the client or their website. But again, if they do not agree, unless you are breaking the law or doing something you are strongly against, just do things the way the client wants. Do your research When you need to back up your content with facts, be sure these facts are from reliable sources. Also, make sure to cite those sources properly, according to submission guidelines and any additional assignment guidelines. Using multiple highly-trusted and relevant sources also helps to build credibility. Wherever possible, use sources from your client’s website, in addition to the others. This helps them build more relevant inbound linking. Examine the intended website If you are submitting to a new client, study the website you are interested in writing for. Think of topics that could work well there but are not yet covered. Having an idea of what could potentially align with a particular property can give you a greater chance at getting accepted. Being unique is key. That means that you don't want to submit something you already see covered on the property. Instead, try submitting something that works well alongside existing content, provides a new angle, or has not been covered at all but could appeal to that property's audience. Consider the audience behind the topic Are you writing about parenting? What stages? Think of the age of the kids you're writing about - and then think of what ages the parents are likely to be; they are your most likely audience, and you should cater your content to them. The tone and style used in your article should be something readers can identify with. For instance, if you are writing an article for kids, using complicated business terms is not going to keep them reading. Acceptances of paid submissions are more likely on content that shows attention to detail in this and other areas. Personalize the experience When you write an article or blog post, readers should see the real person behind the story (unless your client is not interested in first-person accounts). At the same time, you don't want to ramble about something that has nothing to do with the subject matter. Find that perfect level at which the article provides the information needed with relevant personalization where it fits in with the main point of the article. For instance, if I'm writing an article about picking the perfect daisies, instead of telling a long story about a time when I picked daisies, I would mention how I determine which daisies to pick. I would do that in a way that readers can tell I am knowledgeable and passionate. But it would also need to be something readers can benefit from to answer their questions. When you can use your own unique experience and style, readers can relate more easily. But at the same time, you don't want to say so much that they get bored and click away. Focus on evergreen material Focusing on evergreen material is one way to maximize your earnings, as most business owners can use long-lasting content. Evergreen content is that which will draw a reader's interest for long periods of time, such as unique ways to solve common parenting issues. Evergreen slants can also be applied to trending topics. Some editors may value those topics that have a longer shelf life. This is not to say that other content will not be valued, as articles with a shorter shelf life can be useful as well. They each have their own place and are both great ways to maximize your work in different ways. Getting the most out of paid opportunities often involves taking advantage of more than one way to earn. Pay attention to spelling, grammar, and style Category and vertical style guides are used for many assignments that offer pay. For the best chances at getting those assignments accepted, be sure to follow them closely. This also goes for any and all other instructions mentioned within the assignment details. Proofreading, even after using spelling and grammar checkers, has always been a lifesaver for me when writing for any venue. Yes, I am a great editor. But, I am also human, so it’s best to double and triple check. Read silently, out loud, and even have a writing buddy take a gander. Programs can miss little things, such as skipped words or typos that are actual words, but not words you intended to use. Optimize your content for the Web Studying The Yahoo! Style Guide is a great way to learn basic html, grammar, editing, formatting, and style as it all pertains to writing for the Web. Most content that is submitted to potential clients must be publish-ready. While some venues may have an editor, never rely on editors to fix poor writing. If your writing needs to be thoroughly edited, it is much better to study up so that your submissions are more likely to get acceptances than rejections. You can then submit at a later date when your skills allow you to submit content that is more in line with the platform's needs. Good Web content displays certain qualities. Apart from being interesting, it must be easy for a wide audience to read. It also must be easily found by search engines. Keep your articles concise and informative in an easy-to-scan format. Web readers often look for something that answers their question quickly and accurately in an engaging manner. For more on writing for the web, again, The Yahoo Style Guide is an invaluable resource. Maximizing payments on your content is about taking advantage of the many ways to earn. It's also about covering your bases all-around. A solid article is not just well written, but also speaks to the intended audience, giving them exactly the information they expected and needed in a clean, easy-to-scan format. Drawing and Keeping Interest as an Online Article Writerby Lyn Lomasi, Write W.A.V.E. Media Staff  Image by Tambako the Jaguar via Flickr.com If you expect to make money in online article writing, you need to develop an audience. First, you need to draw readers in via promotion, SEO, and the like. But once they are there, you need to figure out how to keep readers interested. Otherwise, they'll just click away and possibly never come back to read you or your articles. So, how do you keep web readers interested in your articles?
Be Unique for More Interest If your articles sound like everyone else's, readers will think so too. You need a unique flavor and angle that no one else has covered. Being unique keeps people interested. Give them something different to read about. For instance, if you're writing about a medical condition, just a description of the condition is something that can be found anywhere. Add in your personal experience with it in a specific aspect, that will give the reader some extra information and entertainment. Keep Readers Interested With Passion If you don't care about what you're writing, that will most likely come right through. When you write, you need to show readers that you are passionate about conveying the facts or thoughts. It's possible to do this even in news or other topics that you research. Choose only subjects that interest you or subjects that you know about. Writing what you know or have an interest in helps the passion shine through in your writing. Use Your Expertise to Draw Interest Drawing even further on writing what you know, be an expert in your chosen topic each time. This doesn't mean you need to stick to one niche. It's alright to write on a variety of topics. But each writer should have certain topics that they write about often. Also, within each article, where possible be sure the reader understands your expertise. Make that clear in the first paragraph. For instance, begin a sentence with the phrase, "As an educator of 30 plus years" or some other experience indicator. Be Yourself to Keep Readers Interested Relax and just be yourself. You do not need to write like everyone else. Your own voice should come through your articles. This is possible whether you write in first, second, or third person. Of course, in third person, you can't say 'I' but the style in which you write can still be uniquely yours. When you just relax and be you, readers may take more interest because the writing won't feel so forced. Pay Attention to Your Readers When readers leave comments or send messages about your content, pay attention to what they say. When people blog about or otherwise mention your content, keep your ears open. Pay attention to the feedback and write related articles based on that. Sometimes, in addition to sharing experiences or thoughts about the article, people will ask questions. Answer those with another article and let them know via the comments or any other way you can contact them. *I originally published this via Yahoo Contributor Network by Lyn Lomasi, Write W.A.V.E. Media Staff  When first starting to write for online venues, many writers are unaware they need to edit. Sometimes there is an editor, but oftentimes this is not true. Therefore, it is safest (and most of the time your responsibility) to self edit your articles before submission.
Writing for Content Sites Most content sites require self-editing. Some do have editors on hand that may make changes. But for the most part, the work you submit should be ready for publication. Many content sites only have people who review your work to determine if it's fit to publish. They don't have time to edit your work, nor will they do so. They'll just decline it and move on to the next piece. Also, on some of these sites there is the option to self-publish without review. Even though some may allow you to edit afterward, you should always edit before hitting that publish button. This avoids having readers (and potential clients) see those initial typos and errors. Writing for Private Clients When writing for private clients, it's pretty much expected by most that your work is ready to use. When someone hires you to write content, they don't want sloppy work. They want something they can just pay for and use right away. That's why they chose to hire a professional. That's you. By making sure you self-edit everything, you will keep clients happy. Happy clients often return to the same writer and may even recommend that person to friends and business partners. By not proofing and editing your work, you are potentially hurting your writing reputation and career. Maintaining a Good Writing Reputation Sure, typos are going to slip through sometimes. But, as a professional writer, you should always do your best work. Even when you know there is an editor, you should submit clean copy that can be published as is. This way, they may not need to correct as many errors. Yes, that means more work for you - in more ways than one. It may initially be just a little more effort on your part. But in the long run, it can create more opportunity. Also, self-editing is a requirement in some situations, as mentioned above. Writers who are completely or mostly self-sufficient will likely earn more gigs and clients than those whose work requires more tweaking before publishing. *I originally published a version of this via Yahoo Contributor Network Private Clients, Contributor Communities, or Yourself? What's Best for Online Article Writers?1/27/2015 by Lyn Lomasi, Staff Writer 
Image © Javier Bedrina via Flickr.com/jbedrina
As a mentor among my online writing peers, I often get asked which route to go when it comes to freelancing. People want to know if they should take on private clients, write for content sites or contributor communities, or start their own niche sites. I have tried several different strategies. What's best for online article writers? I recently made the decision to slow down on certain work with private clients and dedicate myself mostly to my own venue, which also happens to be a contributor community. I am the happiest when mentoring peers and providing content for the Write W.A.V.E. Media network. I see the most income for the least amount of stress when I focus solely on projects that help others and make me happy, as far as writing goes. While this works for me, the best choice will vary for each person.
Know your work habits. In any online writing, you need to be able to work independently. But if you are working for clients or content sites, you may need to pair that with teamwork. If you don't work well with others, you may want to go solo and write for your own blog or domain. But even then, you might still need to deal with people in one way or the other. If you like to be the only one to correct the work and will accept no changes to your material, you're better off writing for yourself. But keep in mind that even if you don't have to bend for editors, you still need to consider what your readers want. Pay attention to your writing style. What style and voice is present in your work? Can you change it up some to fit what clients want? If not, you may be better off either finding clients or content sites that align with your style or writing for your own venue. Check out contributor communities and content sites to see what the top writers are doing. Does it look like something you'd be interested in doing? If not, move on to the next or create your own venue that matches your style. When writing for private clients, I learned that analyzing their needs based on their audience and existing content helped me provide the best content for them. If you'd rather write freestyle without analyzing things, your own website may be the best option, providing you will still cater to the audience. Consider your schedule. Managing time and deadlines will be of more importance when writing for content sites and private clients. You'll need some sort of schedule when writing for yourself. But it will likely be more flexible that way. Some private clients may prefer to speak with you about projects during certain hours. Usually it will be normal business hours. If you cannot commit to that or are unavailable during the day, content sites, contributor communities, and your own domains may be the better option. Most contributor communities do not require you to be available during specific times. There can be deadlines if you claim certain assignments, but it is up to you at what time you write the material. Think about your goals. Are you looking to get your byline featured across multiple sites? Would you rather keep your name to its own venue? Do you not want your name out there at all? What are your revenue goals? Writing for private clients can sometimes involve a great deal of ghostwriting, which means your byline will not be featured with the content. Content sites generally feature your byline with the content. Some also offer opportunities to be featured on high quality web properties. It could take more time to build up a reputation on your own venue. But if that is what you prefer, the hard work can pay off, if done right. The best fit for you is the closest to covering your main desires. Consider all of the above, as well as any other factors that are important to you. Then, decide which option most fits that mold. You could be like me and choose a combination of two methods, choose just one, or go for something else together. Regardless of which choice you make, be sure it is one that aligns with your individual goals and dreams for the future. Remember that not everyone will have the same needs. Just because one plan works for your friends does not mean it will do the same for you. Align your writing career with your unique plans for the best results. *I originally published a version of this via Yahoo Contributor Network Tips From a Workaholic Supermomby Lyn Lomasi, Write W.A.V.E. Media Staff  Creating a writing schedule that works is all about making something you can stick to. Is your writing schedule working for you? Or do you wish you could get more done? Just want to try something different? Try prioritizing in various areas and losing extra commitments.
Figure Out How Much Time You Need for Work If you have a goal of 10 articles per day, figure out how long it will take you to write them. Be sure you will have at least that much time to work with. If you prefer, the time can be spread out throughout the day as long as it fits in somewhere. If you don't have any idea how much time it takes you to work, you may not reach your writing goals. Scheduling the proper amount of time can help gauge writing productivity. Determine if You Need Set Hours Some people do not need set hours. For instance, if you are generally at home all day, setting particular hours may not appeal to you. Doing a little work here and there may be a better option. Yet others will need an exact time. This may be due to personal preferences. It can also be a way to let family and friends know you take your writing seriously and do not wish to be interrupted. Schedule and Prioritize Other Tasks Instead of, or in addition to, scheduling the writing, try scheduling other tasks. This way, you know exactly how much time you have left to work with. If it's not enough, cut out things that are less important. Create your task schedule in order of importance. Don't Commit to Things You Cannot Do I know firsthand how difficult this can be. But do not take assignments you cannot do. Also, do not take a larger number of assignments than is possible in the allotted time. I'm well-known for writing large number of articles at once. Some writers can do this and some cannot. Also, just because you have in the past does not mean you can work this way all the time. Know your happy medium between having enough work to pay bills and having so much work you can't sleep. Take it from one who knows. Make Sure You Have Breaks If you don't make room for breaks, your schedule will ultimately fail. Everyone needs rest. Yes, I do have to remind myself this as well. An effective writing schedule will include adequate rest time so that the writer is energized when it's work time. *I originally published this via Yahoo Contributor Network by Lyn Lomasi, Staff Writer  If you are in a bind and need to get large amounts of articles done quickly, what do you do? Perhaps this is a common thing for you and perhaps it is not. There are various things a writer can do when large numbers of articles need to be written quickly.
Sort by topic, rather than client. If some of your article topics are similar, write those sequentially or at the same time. Save them to separate folders for each client so you don't lose track. But you can do articles for various clients all at once. This is especially helpful if their deadlines are the same or close. Do all your research first. Research your topics before writing. This makes it easier to just sit down and write. You get bonus points if you took notes in your article document during research. Medical info and other extensive topics can require a good amount of research for accuracy. Bullet point what you discover under subheadings. Then, when you write the article, you only need to turn those points into sentences. Group by article type. If you have several list-type articles to do, it can help to do those first. Those may be easier than other formats. Articles with bullet or numbered points can go quickly as well. You also may wish to group them according to word count. When large numbers of articles are due quickly, it's a better strategy to get all the easiest ones out of the way first. This way, if you do fall behind your goal, it happens with less articles. Write intros and subheadings first. Go through all your article files ahead of time and write all the intro paragraphs and subheadings. This way, you can run through and fill them in faster. If you already have the subheadings labeled, you pretty much know the points you need to make. You then only need to figure out how you're going to say it. This speeds productivity trick. I've written an article with this type of pre-outline in less than 3 minutes. Write what you know. If the topics are up to you, avoid too much extra research and just write about what you already know. When writing topics you have firsthand knowledge of, it's easy to just spout off info quickly. This is extremely beneficial if you're also a fast typist. It may take a touch longer if you aren't, but it should still help considerably, compared to articles that require extensive research. *I originally published a version of this via Yahoo Contributor Network  Image: Lyn Lomasi; All Rights Reserved by Lyn Lomasi, Staff Writer
My writing peers often ask me how I get so much done in a day. How do I keep track of everything? What scheduling system do I use? How do I plan my articles? The truth is that I write more articles in a day by eliminating these unnecessary steps. Here's how and why. Fancy schedules take up time better spent writing. Some of my work is assigned and some I submit at will. Assigned topics are already right in front of me in the account of the site who assigned them. Why should I waste more time by printing that info out or filing it elsewhere? I can just look it up right there in my account. It takes about the same amount of time to open a file on the computer as it does to log into my account at this site. By eliminating the step of writing up and saving this information, I can write more articles. Over-analysis of a project wastes time spent on the final product. When I first started writing articles for a living, I spent way too much time analyzing how I would write each item. Instead of plotting and planning, just do it. When I know I have a project that needs to get done, I just get it done. Of course I still need to make sure the work is up to par. But I can do that in my proofreading, editing, and fact-checking. I look over what the client wants, do any research that needs to be done, study their website if necessary, and then just write. Even if my initial writeup is not in the requested style after my first draft, it's easy to rearrange and edit as necessary. Once the writing part is done, the rest is easier to do. Leaving more time in the day to get other writing projects completed. Write first. Edit later. One mistake I used to make is to edit too much while writing. Sure, go back and fix a typo or two. But don't waste too much time proofing before you're even done with the work. I find that if I just let the writing flow and edit when it's finished, the work gets done much faster. The more articles I can write, the more money I make. Therefore, I let the writing flow when it's flowing and I save the edits for later. As mentioned above, what's written first can be easily changed or edited. It's easier to edit something down than it is to keep writing and rewriting. Only make outlines when necessary. I have a particular style that I write most of my articles in, unless the client asks for something else. Other than copy/pasting that style template into each document, I don't outline much for most of my articles. Sometimes I'll fill in the title and subheads ahead of time. This is especially true if I know I want to make certain points or if there is extensive research involved. Otherwise, I find that if I just jump right into the writing instead of outlining everything, I get more articles done in less time. Write what you know. This is my number one time-saver tip. Unless the client is requesting a researched piece, writing what you know eliminates the time of looking things up. For instance, I am an expert parenting writer. Unless I am looking for proof of facts, I use my own life experiences to write pieces readers can relate to. This helps me write more articles and it also helps me connect with my audience. When my firsthand experience needs to be backed up with expert advice, I have specific trusted sources on my bookmarks toolbar for my most common topics. This way, I can just click a button, search, and find what I need. When you spend more time writing than planning and analyzing, it's easier to get more articles written in a day. I challenge all my writer friends to try this out and see for yourself how many more articles you can write in a day when you don't sweat the small stuff and just dive into the work. For me, this method means less stress, more productivity, and a decent return. *I originally published this via Yahoo Contributor Network  Image: Lyn Lomasi; All Rights Reserved by Lyn Lomasi, Staff Writer
Are you pressed for time, but need to write a large number of articles? Try writing them all at once. I know you may be thinking "How in the world can I write multiple articles at the same time". It's definitely possible. This is how I write much of the time. But certain strategies will help to get it done efficiently and quickly. Since I am a workaholic momtrepreneur, I am constantly pressed for time and striving to write as much as I can in the quickest way possible. Both my children and my writing dominate my life, but I like things that way. Perhaps my experience will help you succeed at writing more articles at once as well. Use All Your Writing Documents at Once If you plan on writing ten articles, open and save your document for each one. Keep them all open during your writing process. You can flip back and forth as needed. If I am particularly into a certain topic, I might keep writing that one. But for the most part, I will go back and forth to keep the process interesting. I determine when to move to another article by various factors. Being stuck on thoughts is a good time to move to the next article. Also sometimes an idea will come up for one of the other articles. That's another indicator to switch topics. Make Outlines (or Templates) for All the Articles Before getting started, consider making outlines or templates for each of the articles. This way, it's easier to determine what you need to fill in. That alone can speed up the writing. Example templates or outlines might include the title, subtitle, a space for intro text, and subheadings. I sometimes change my subheadings after or during writing the article. But they are good for remembering what points you want to make in each section. When you don't need to think of the points during writing, it's easier to focus on the topic at hand. Doing the subheadings ahead of time also helps ensure you make all the points you wanted to. Use Multiple Computers Yes, I realize this gives away my workaholic status. But for those with capabilities, it really does help speed up the writing process. If your computers are networked together, it's even faster, but a flash drive can do the trick if they aren't. I often use my laptop and a mini notebook computer at the same time. When I had desktop computers, I would utilize those as well. I've used at most 4 computers at once, but two is my usual number when using this strategy. Position the computers very close to one another so that switching back and forth is very simple. One computer can be open with articles and research for one client, another can contain the work for another, and so on. Or you can split up big projects for one client onto more than one computer. If the computers are portable, try doing this in a fun setting, such as the backyard or park. Bulk Similar Topics Writing similar topics at the same time can help increase productivity. For instance, if you are writing about a particular parenting method, you may write five articles. Each could describe how to apply that method to certain groups or situations. If you are writing about homemade household products, you might have an article on the benefits, another on the best materials, another on how to make it, and so on. When you are writing an article and have ideas that branch off your main idea, use those as separate articles. Don't try to put too much information into one. It's better for readability and you'll also get more articles from doing this. In most cases, more articles equals more money. Don't Stress - Just Write Instead Yes, I know this one may be hard. If you are writing multiple articles, you may either have a goal or be on deadline. But stressing yourself out can reduce productivity. Stay calm and focused. Instead of thinking about your articles in numbers, just write them. Remember why you got into this in the first place. You likely love to write or have some other good reason for choosing this as a career. Have fun and focus on that original inspiration instead of the fact that you have a large number of articles to write. Just write. *I originally published this via Yahoo Contributor Network  by Lyn Lomasi, Write W.A.V.E. Media Staff Writing articles online has quickly become a popular way to earn money. This is in part due to the loss of income from layoffs and other job loss. However, many find out the hard way that the ability to maximize earning potential in online writing actually takes some thought. Online article writing is indeed a legitimate way to make money. Anyone can earn a few dollars at it here and there, but to turn it into a business, you'll first need to discover things that will help maximize the earning potential of each article. Spelling, Grammar, and Proper English Accurate spelling, grammar, and English can maximize your earning potential on every article you write. Potential clients look at writing for those strengths. If you spell and write so poorly that even spell check and grammar check can't save you, it's time to get back to the basics. That's right. You're going to have to study. Can't afford classes? Grab a book and teach yourself. Find free online resources. Study with a friend. Practice, practice, practice! Every good writer starts somewhere - the sooner you learn the basic skills, the better. SEO Skills If no one can find your article, no matter how good it is, no one is going to read it either. Take the time to learn to SEO skills, including LSI. SEO will greatly maximize your earning potential in online article writing. Many online writers get paid for their content per page view either solely or in addition to other payments. This is why it is so important to learn SEO to draw traffic to articles. This is one method that is always changing and doing the wrong thing could give you the opposite results you intended. So be sure your knowledge stays up-to-date. Focused Headline and Topic Readers need a clear picture. They need to know from the start what your article is about. Focus your headline directly on the topic at hand, not just part of it. The headline (or title) "Maximize Earning Potential in Online Article Writing" tells me this article offers advice on how to earn more money with articles written for the web. If the title instead was "Pay Attention to Grammar, Titles, and More" that could refer to a book, a lesson at school, or any number of things. It does not tell me it's about article writing on the internet or how I can earn more money. When writing headlines for articles, maximize the earning potential by fully focusing on the topic at hand. Abstract Focus Focusing on the topic, as well as the SEO in the abstract is one more great way to maximize earning potential in online writing. Just as the headline needs focus, so does the abstract (or first few sentences). This is what search engines show with your article link. Therefore, it should clearly represent the complete focus of the article. Take out all the fluff and just get straight to the point. Focus and Readability Web readers want to find their info fast. That's why they search for it online - instant gratification. This means that content needs to not only be discoverable, but straight to the point and in simple language. If a reader can't understand the language and focus right away, they likely won't read the rest of the article. Clean Formatting Online article writers also can maximize earning potential by using clean formatting. There is no exact format o recommend because it will be different depending on the venue. However, if your article looks like one long paragraph, readers may stray away. Generally you need to break up articles into sections. Subtitles can also be used if desired. Whatever formatting you choose, be consistent throughout the article for the best readability results. Promotion In line with the SEO skills mentioned above, promotion is another great way to draw readership. To be the most effective, they should go hand-in-hand. Article writers can maximize earning potential with promotion in many different ways. Post links in forums (where permitted), on your blog, in other articles, on social networks, and more. If you have a website, share your work there as well. There should also be a way for readers to subscribe through both RSS and email. If you have an RSS feed of your articles, it can be submitted to online article directories. There are many, many ways to be promote. The main thing to remember with promotion is to be consistent and to do it only where allowed and by the rules. You don't want to be known as a spammer. The goal instead is to be a source of interesting and informative content. *I originally published this via Yahoo Contributor Network 
by Lyn Lomasi, Write W.A.V.E. Media Staff
Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients. Get and Keep Clients by Learning SEO I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work. Get and Keep Clients by Providing Consistent Effort Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients. Get and Keep Clients by Making Assignments Unique When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients. Get and Keep Clients by Setting Up and Maintaining an Updated Website Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer. Network With Fellow Writers Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun. *I originally published this via Yahoo Contributor Network RELATED Web Writing Tips: Legitimate Clients Vs Scams & How to Protect Yourself Web Writing Tips: Make More Money 8 Musts on a Freelance Writer's Website
 by Lyn Lomasi, Write W.A.V.E. Media Staff When freelancing for a living, a business website to refer clients to is a must. This is a simple and professional way to let clients know what services and expertise you can provide. But what information is essential to share? As one who has been freelancing for years, here are 8 things I feel are absolute musts on a freelance web writer's website. Bio A bio describing some of your experiences, interests, and areas of expertise should be included in a prominent area. This lets potential clients know exactly what you are all about. You want them to know this because it helps them decide if you may be what they are looking for. Would you rather hire a construction contractor who was upfront with their skills and experience or one who simply stated he was a contractor with no additional information? Freelance writing is no different. Experience Experience is touched on briefly above, but you may be wondering what to include. Experience can refer to degrees and it also can refer to work or research that you've done. For instance, are there special clients or media agencies you have worked for? Do you have a degree that contributes to what you produce as a freelance writer? How many years have you been freelancing? These are just some of the things you can discuss on your website. Writing Samples Potential clients will need to see what type of work you are capable of. It also is a good way to show your professionalism and skills to more people. You can still email samples to potential clients, but it will be much easier for both of you (and provide a wider reach) if you make these easily available on your website. Some may choose to display these as files that can be downloaded. Others may choose to link to work they've done around the web for various clients and content sites like Associated Content. Contact Form A contact form is an easy way for potential clients, as well as readers, to communicate with you. These are easy to set up and can be customized to fit your purpose. These forms will forward directly to your email address. It makes contacting a simple and quick process for those who visit your website. They also can help to cut down on spam requests, as many can be customized to track IP addresses, ask for a captcha code, and other preventative measures. Blog This is where you can engage and interact with your audience. It's where you can talk about different aspects of the writing business, give writing tips, and also give updates on your business ventures. Don't be afraid to add some fun things in every now and then. Who you went out with last night and what you did may not be a good topic for a blog on your business website, but adding an appropriate personal touch is good. It helps followers and potential clients connect with you. RSS and Email Subscriptions Freelance web writers should always have a way for their audience to stay updated on their work. RSS feeds and email subscriptions can be extremely helpful here. Some content sites that freelancers may write for already have RSS feeds available to the writer. These can be placed in widgets that allow readers to view or subscribe to the content via email or feed readers. Each time a piece of content is published to the feed, those who are subscribed will be updated. Making this available on your website can be helpful in building a following. Social Media Connections If you are using social media (Twitter, Facebook, LinkedIn, etc) to increase your online presence or to make connections in the writing world, place those links on your business website. This will help people connect with you around the web and can be useful in creating a following. Not everyone is comfortable with every form of communication. Social media helps create a variety of ways to connect with your readership. Interaction Every freelance web writer should have some form of interaction on their website. RSS, blogs, and social media links are a few ways people can interact with you and the site. You may also want to have an advice page where readers can use a simple contact form to put in suggestions or ask advice that you can answer in upcoming articles. A forum is also a good source of interaction, but only create one if you have time to keep up with it. The main point is to have some way that readers can interact with you and/or your website. This will keep people coming back. RELATED: Web Writing Tips: Why You Need a Website Why All Web Writers Need a Website Why All Web Writers Need an Online Resume Page *I originally published a version of this via Yahoo Contributor Network by Lyn Lomasi, Staff Writer Ever wonder how I seem to get so much done in a day? One of my methods is by using specific templates or outlines that I make myself.
Some of my templates are geared toward specific types of content and some are geared toward specific sites. For instance, some sites may not allow for basic html commands, like bold and italic text or in-text links. Therefore, my templates or outlines for those sites will look different than those I may do for many other sites. More tips on this with sample templates: Quick Web Writing Tip: Make an Easy Outline to Speed Productivity by Lyn Lomasi, Staff Writer  In web writing, it’s best to keep your sentences simple. Even though you may be speaking to an adult audience, web readers like to skim and be done with it. Simple wording makes your work more attractive and easier to scan.
Shorten longer and run-on sentences. On the web, statements should be less than ten words. The shorter, the better. In the following example, the sentence is too long: “Angela took a stroll down the winding pathway that was located in City Park in the city of Denver.” Instead, you could say: “Angela walked the curved path in Denver City Park.” Avoid words that can be used more than one way. According to the Yahoo Style Guide (pg 329), words like “once” and “before” can be confusing. They can be used in two or more ways. Instead of saying “Once you add the eggs to the recipe mixture, stir the ingredients slowly before moving on” you could say “Add the eggs to the mixture. Then, stir slowly for five minutes. Move on to the next step.” Avoid long-winded words. While the word “pathway” is a simple word, “path” is better for the web. People usually find things on the web via search. More people will search for a word like path versus pathway. Also, path is easiest to read of the two. Always choose the easiest word for what you need to say. That way, even people who have a harder time reading will be able to understand you more clearly. Use simple words. Try not to use long words or those that are harder to say (or read). Instead of using the word difficult, you can use hard. This may sound like you’re “dumbing down” your work. Really, you’re just making sure people see it and stick with it until the end. Web readers scan fast and they also leave fast. Your job is to make sure they find what you write and stay with it as long as they can. Text and Photo by Lyn Lomasi; © 2014 All rights reserved *I originally published this on another site (no longer published there).  by Lyn Lomasi, Staff Writer
Many factors go into determining upfront offers and those factors can differ depending on several things. While following this guide may not guarantee that you will receive higher upfront payments, you may see greater opportunities within the network by adhering to the following suggestions. The key is not necessarily to increase every single upfront payment, but to maximize the opportunities available, as well as maximize performance payments. What is an upfront payment and what content is eligible? An upfront payment is an initial payment for rights to the content. This is any payment that occurs outside of (and before) the Performance Payment that most content is eligible for. An upfront payment can be made for both solicited and unsolicited content. Assignments for various Yahoo! verticals can come with a higher upfront than unsolicited content. Exclusive, Non-Exclusive, and Display-Only are the three most common rights options. However, there can be others as well, such as Work for Hire. Display-Only content is not eligible for an upfront payment, whether solicited or unsolicited. Focus on a specific issue When you have a tight focus on one topic, readers are more likely to be looking for your content. Think about the things you look for when searching the Web. For instance, instead of general tips on pet adoption, you may want something geared specifically toward the pet you are considering adopting. Write your articles on specific subjects that will be relevant and useful to readers looking for that topic. Follow assignment details If you claim an assignment (targeted or general), be sure you follow the exact instructions. That means if the instructions say something different from any advice herein, defer to the assignment. When editors see that you can follow all assignment details reliably, they may be more likely to offer you future opportunities. Do your research When you need to back up your content with facts, be sure they are from reliable sources. Also, make sure to cite those sources properly, according to submission guidelines and any assignment guidelines. Using multiple sources also helps to build credibility. Wherever possible, use Yahoo! sources, especially within the vertical for which you're writing (excluding user-generated sources, such as Associated Content). Examine the intended website Study the Yahoo! website you are interested in. Think of topics that could work well there but are not yet covered. Having an idea of what could potentially align with a particular property can give you a greater chance at upfront opportunities. Being unique is key. That means that you don't want to submit something you already see covered on the property. Instead, try submitting something that works well alongside existing content, provides a new angle, or has not been covered at all but could appeal to that property's audience. Consider the audience behind the topic Are you writing about parenting? What stages? Think of the age of the kids you're writing about - and then think of what ages the parents are likely to be; they are your most likely audience, and you should cater your content to them. The tone and style used in your article should be something readers can identify with. For instance, if you are writing an article for kids, using complicated business terms is not going to keep them reading. Upfront payments are more likely on content that shows attention to detail in this and other areas. Personalize the experience When you write an article, readers should see the real person behind the story. At the same time, you don't want to ramble about something that has nothing to do with the subject matter. Find that perfect level at which the article provides the information needed with relevant personalization where it fits in with the main point of the article. For instance, if I'm writing an article about picking the perfect daisies, instead of telling a long story about a time when I picked daisies, I would mention how I determine which daisies to pick. I would do that in a way that readers can tell I am knowledgeable and passionate. But it would also need to be something readers can benefit from to answer their questions. When you can use your own unique experience and style, readers can relate more easily. But at the same time, you don't want to say so much that they get bored and click away. Focus on evergreen material Focusing on evergreen material is one way to maximize upfronts. Evergreen content is that which will draw a reader's interest for long periods of time, such as unique ways to solve common parenting issues. Evergreen slants can also be applied to trending topics. Some editors may value those topics that have a longer shelf life. This is not to say that other content will not be valued, as articles with a shorter shelf life can be useful as well. They each have their own place and are both great ways to maximize upfronts in different ways. Getting the most out of upfront opportunities often involves taking advantage of more than one way to earn. Pay attention to spelling, grammar, and style Category and vertical style guides are used for many assignments that offer upfront pay. For the best chances at getting those assignments accepted, be sure to follow them closely. This also goes for any and all other instructions mentioned within the assignment details. Proofreading, even after using spelling and grammar checkers, has always been a lifesaver for me when writing for Yahoo!. Programs can miss little things, such as skipped words or typos that are actual words but not words you intended to use. Optimize your content for the Web Studying "The Yahoo! Style Guide" is a great way to learn basic html, grammar, editing, formatting, and style as it all pertains to writing for the Web. Content submitted via Yahoo! Contributor Network must be publish-ready. While some content may be edited slightly, never rely on editors to fix poor writing. If your writing needs to be thoroughly edited, it is much better to study up so that your submissions are more likely to get upfronts than declines. You can then submit at a later date when your skills allow you to submit content that is more in line with the platform's needs. Good Web content displays certain qualities. Apart from being interesting, it must be easy for a wide audience to read. It also must be easily found by search engines. Keep your articles concise and informative in an easy-to-scan format. Web readers often look for something that answers their question quickly and accurately in an engaging manner. For more on writing for the web, start with the Contributor Academy course titled "Writing for the Web 101". The Yahoo Style Guide is also an invaluable resource. Maximizing upfront payments is about taking advantage of the many ways to earn. It's also about covering your bases all-around. A solid article is not just well written, but also speaks to the intended audience, giving them exactly the information they expected and needed in a clean, easy-to-scan format. More from Lyn: Maximizing Performance Payments on the Yahoo! Contributor Network How Much Money Can I Make Writing for Yahoo! Contributor Network? Why Am I Not Making Money at Yahoo! Contributor Network? Page Views, Offers, and More **Image credit/copyright: Lyn Lomasi ***I originally published this content at Yahoo Voices on 10/5/2011: http://voices.yahoo.com/maximizing-upfront-payments-yahoo-10149317.html  by Lyn Lomasi, Staff Writer
As a long-time web writer who now also helps fellow writers succeed, people often ask me how to make more money. What are the best ways to succeed in web writing and how does one apply them for the maximum reward? Maximize your content. Keep the rights to your content as often as possible and re-purpose it when you can. Many publications will accept non-exclusive work, which means you can do the work once and get paid for it repeatedly. Just be sure that the information stays up to date and syncs well with each publication it's submitted to. Even if you have ti make a few changes now and then, it will be easier than writing new content every time. While new content has its place as well, there's no reason you can't re-purpose existing content when appropriate. Be flexible. We all have our own habits and methods. However, sometimes it pays to bend personal rules if it makes a client happy to do so. You of course want to always let a client know when you feel what they want isn't what's best for them. However, you should also be flexible in some of the ways you work so that may better provide the service in the way clients expect. They each will expect something different. Therefore, it pays to listen, keep an open mind, and be able to adapt to varying situations. Meet or exceed deadlines and expectations. Happy clients will often be repeat customers, which means there will be more money lining your pockets (or your PayPal funds). A big part of keeping clients happy is meeting the deadlines and guidelines laid out in the contract. When you can do this every time -- and exceed expectations when possible, clients are more likely to use you again or even recommend you to others. Just like any other business, word of mouth can be paramount to making more money in web writing. Spread your talent. Some people will be content with just one client. I've been there before. However, no matter how well one client pays, it's always good to have more than one. That way, if something happens unexpectedly, you don't lose all of your income. Keeping a variety of clients also provides more experience writing upon request in varying styles and topics. All web writers need a website. I've said this many times before. But I will say it again and again. All writers need a website. Your website is where clients can find more about what you do and contact you for services. A good writer's website should include at the bare minimum a contact form, an online resume, samples, and a blog. For more on what to include, please read "8 Musts on a Freelance Writer's Website." If you use your site correctly, you'll be making more money just by having an easy way for clients to interact with you. Maintain a blog on your professional website. As mentioned above, a blog is an essential part of a writer's website. In addition to helping fellow web writers succeed, keeping an active blog helps showcase what you can do to clients, which can lead to more money. Some things successful web writers can blog about include writing tips, marketing tips, information for clients, book releases, tour/book signing dates, events, and special features of your work. The possibilities are endless. Just keep it active and keep it relevant. The more you blog, the more traffic your site will get if you do it right. This can lead to more clients. Active writers generally make more money than those who are simply waiting around without action. RELATED: Web Writing Tips: Why You Need a Website Why All Web Writers Need a Website How This Writer & Advocate Gets Both Exercise & Productivity Without Going 100% Insane How to Make the Most Money in Web Writing 5 Ways to Make the Most of Your Web Content  by Lyn Lomasi, Staff Writer
If you’re a parent, you may feel that you never have the time to write. But no matter how busy you are, it can work – and work well. As an experienced parent who writes for a living while holding down another F/T career, I have a wealth of experience getting things done with lots of kids in the picture. Keep the kids busy. If you want to have time for writing, you first need to make sure the kids are occupied. If you have bored, cranky, and unhappy kids, you’ll never get any work done. Some of my favorite stay busy activities for kids include crafts, learning games on the computer, family games I can play with them while I write, building blocks or Legos, and park playgrounds where I can safely watch them while writing. Write when you can. This is easier than it may seem. There are always moments where you can fit in some work, even if they are small. Sometimes I only have five minutes at a time to get things written. But that’s okay. If you grab those minutes every time, you’ll have finished work sooner than you think. They add up pretty quickly. Some of my favorite times are while I’m making dinner, when I can’t sleep at night, while the kids are getting ready for school, when we’re watching movies, and when the kids are playing at the park. Stay ready to work. Bring your laptop, tablet, or paper and pen everywhere you go. I’ve even written articles in my cell phone when a moment strikes me. No matter what you’re doing, always have at least one way to work. You never know when you might have a free moment. Parents stay busy, but there are always little opportunities if you stay prepared. Trade babysitting duties with other parents. This can be a real lifesaver for all parties involved. Take a friend’s kids for a few hours or a day while they get some work done. Then, let them return the favor for you another day. This gives everyone a good amount of free time to get things done. If you don’t want to be away from your kids, an alternative is to have a friend come over and occupy the kids while you write. Stay happy and energized. If you aren’t happy and healthy, your writing will suffer. Be sure to eat plenty of brain food and stay hydrated. Also, make sure you’re doing things that keep you and the kids happy. Doing things other than just writing and going through a monotonous routine can help keep you inspired. While this may seem to take away more time you could be using to write, it actually should help keep your mind more focused and productive when you do get a chance to work. I’ve found that I produce more in less time if I’m feeling happy and healthy. Photo Credit/Copyright: Lyn Lomasi I originally published this here on BUBBLEWS (no longer published there)  by Lyn Lomasi, Staff Writer
Part of succeeding in your web writing career is knowing when a potential client is one you should avoid. There are many scammers out there. You need to know how to protect yourself. As a long-time career freelance writer, I’ve picked up a great deal of experience on sorting out the legitimate clients from the scams. Ask for a percentage of pay upfront. This is extremely important to making sure that you get compensated for every piece of content you produce. I generally ask for half of the pay before starting the work and the other half when I complete the project. This is protection both for myself and for the client. If a client decides to stiff me, at least they have paid me something. Also, it helps reassure the client, knowing that they do not have to pay the full amount until I finish the writing. Never pay for work. You’ll often see ads or websites claiming that if you purchase a service or product, they’ll give you work. The majority of these are scams . Unless it is a legitimate contracting service, and sometimes not even then, it is best not to pay anyone for work. There is plenty of work out there and you are the one providing the service. You should be the one getting paid. Get all project and payment details in writing. Before you even begin the work, discuss the details with the potential client. Then, create a contract and make sure you both agree to it. Even if you are not familiar with professional contracts, this is still possible. As long as all the terms are laid out and parties are documented agreeing to it, that will be enough for a legal agreement. Watch out for fancy calls to action. This is a common pitfall for potential writers and others looking for work at home positions. Usually, if you see something that uses terms like “get rich quick,” “easy money fast,” “Sign up and get paid today,” and the like, run far, far away. There are cases in which people may use similar terms for legitimate offers. But most of the time, that is not the case. Know where and how your content will be used. This is very important. There are people out there who will pay another writer to do something that is legally supposed to be written by them. Many content sites require the writing to be 100% created by the person who is submitting it. Never produce work for someone if it is going to a place like this or if you don’t know what they will be doing with it. Otherwise, you could unknowingly be part of a scam. This goes back to the contract issue. Make sure the contract includes what will be done with your writing. This way, if the other person does something illegal with it without your knowledge, it is documented that you sold the content for other reasons. Photo Credit/Copyright: Lyn Lomasi I originally published this on BUBBLEWS (no longer published there)  by Lyn Lomasi, Write W.A.V.E. Media Staff While it’s true that writing often can lead to a successful web writing career, that isn’t the only way to success. In fact, your business strategy should involve more than being productive. You should also know how to make the most of your existing content. As a career freelance writer and advocate to fellow web writers, I have years of experience doing just that. Submit non-exclusive work as often as possible. The more rights to your content that you can keep, the better. While exclusive pieces can sometimes net you more upfront, you won’t always make the most from exclusive work in that piece’s lifetime. If done right, evergreen (ever-relevant) non-exclusive work can net you more over time. Save all of your work in more than one place. Always have more than one copy of everything you write. For instance, if you save it in an online word/drive program (like Google Drive), make sure you also save it to your computer and also to a flash drive. This ensures that if something happens in one of those places, you’ll still have your work stored in another place. It never hurts to over-store your writing. But it can often hurt to under-store it. Just because one thing is reliable does not mean it always will be. At the very least, have your work stored in two places. But I recommend more, if possible. Re-use your non-exclusive submissions whenever possible. The reason you want to submit your work as non-exclusive wherever possible is so that you can re-use that writing elsewhere. Many venues will accept work that has been previously published. This means that you can get more use out of one piece of content than if you had originally submitted it as exclusive. In fact, you can republish that content as many times as you wish if it isn’t exclusive to a particular venue or individual. Keep your published content updated. Generally, when you post content online, most of the time you’ll have access to keep it updated. This way, its “shelf-life” is longer. Links and information can get outdated. If you always keep your content as up-to-date as possible, readers will trust your work and you’ll be able to direct people to your content for longer periods of time. Many online venues pay per view. No one wants to look at stale content. But if your content stays updated, you can continue to promote it and keep people interested long after its original publication date. Reference and promote your existing content often. Don’t forget to link to existing content that is relevant to new things you publish. Also, when promoting new content, always remember to cycle promotion of your existing content as well. This keeps attention on your content for longer periods of time, which means more views and usually more money. People often say “Work smarter, not harder”. I say “Work both smart and hard for the best results”. You still have to write often to keep people interested. But making the most of your existing work will help you earn more from each piece of web writing you produce. Photo Credit/Copyright: Lyn Lomasi I originally published this elsewhere (no longer published there)  by Lyn Lomasi, Write W.A.V.E. Media Staff "Amy who?" If you get that question often, you need some help branding yourself. Have you ever thought about twitter? Perhaps you've tried twitter already but don't know how to brand your company with it. You're just talking to thin air, right? Wrong. If you use twitter correctly and tap into the available resources, you have access to a very wide audience. I've been using twitter to brand myself in several niche areas for years. So how do I do it? Follow people who represent what you stand for. This is one of the most important ways to show people what your company is all about. If you want people to know you are involved in a particular activity, be involved in it everywhere, including twitter. One of my missions in life is to help rescue and bring appreciation to small animals. Anyone who knows me, even for a second, knows this. Why? I put it out there. I talk about it, write about it, have a web page about it, facebook about it, and yes, twitter about it with a twitter account dedicated to that alone. On that account, I interact with other animal lovers. Following and keeping up with these people not only shows I'm involved, but it keeps me up to date with what's going on in that niche area. Tweet tips about your purpose. If your purpose is to bring attention to homelessness and you're tweeting about your new cat and his cute tricks, you are targeting the wrong audience. It's one thing to have random fun posts. But most of your posts should be related to the niche you want to brand yourself or your company in. Otherwise, your followers will be very confused as to what exactly you represent. Do people need to ask what your purpose is? Do your followers often have nothing to do with your niche? If so, work on tweeting more about your purpose, lest you branded for something completely unrelated, such as silly things cats do, instead of fighting homelessness. Tweet links to more information. This shows your followers you know what you're talking about. An authority on a topic should have an outlet where the topic is further discussed. This could be a blog, a website, a facebook page, or all of the above. Tweeting these links helps to brand your name (or company name) to a niche topic because it shows activity on a particular topic. I am well-known for my parenting and pet content. Why? I live it, write about it, and share content about it regularly. Those links go out to twitter every single time so that followers know what I stand for. When your followers know what you're about, they will start to look forward to this information. That's when you know you've done a good job branding. But don't stop. Keep up the momentum. Use hashtags that represent your purpose. This helps readers and potential followers find your tweets. If you tweet about homelessness, you might use the tags #poverty, #homeless, or #homelessness after your tweet to indicate what you're talking about. If you do this with every single tweet, people come to associate you or your brand with the topic. To reach the maximum amount of people, experiment and search twitter for various hashtags that mean the same thing. Choose the ones that produce the most results. The more people that regularly use a hashtag word or phrase, the better. Use hashtags that represent your brand. You can also take it a step further and create tags that represent your company or name. Place those tags, as well as other related tags, in every tweet so that it's easier for people to find you and associate you with certain topics. I add #LynLomasi in many tweets that I want associated with my brand. One of my websites is called Life Successfully. When I tweet about something I want branded to that website, I use the hashtag #LifeSuccessfully. There are many ways to brand yourself on twitter. Be clear and consistent in the methods you choose to gain the most positive results. Be fair and don't spam too many links or over post. That will actually cause you to lose followers, rather than gain them. Be authentic and use twitter to enhance what you already believe in. **Photo Credit: Lyn Lomasi  by Lyn Lomasi, Staff Writer
I've said it before (Gloomy is Good, Too) and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust. You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time. No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends. Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake. Photo Credit: Lyn Lomasi I originally published this on Write W.A.V.E. Media.  by Lyn Lomasi, Write W.A.V.E Media Staff OK, so those of you who know me real well probably figured this one out a long time ago. But for those who haven’t or just don’t know me, I’m an extreme multitasker. When I say extreme, I really mean it. No exaggeration here. A normal work day for me is something like this: Do a couple hours of work for my F/T job, open a bunch of tabs in FireFox that consist of all my social media outlets and possibly some research and other stuff too, open a bunch of blank docs all at once and write about half of them, possibly eat sometime in between, do 6 more hours of my F/T career, fill up the other half of those blank docs with more awesome writing from my head (hey, writers write), take care of a bunch of kids and pets during that time, and more. Wait, there’s more? Of course there’s more. There’s always more when you’re talking about me and there’s always a way to squeeze something else in. Don’t I ever get overwhelmed? Every now and then I will have a frustrated moment, but generally, no. I thrive on having multiple tasks at once. It’s when I am at my happiest. This is true in all aspects of my life, not just work. If I actually watch TV (rare for me), you can bet I am doing something else too, like writing an article, playing a game with kids, or talking on the phone with a friend – most likely all of the above. When it comes to pretty much everything, I don’t do just one thing. I just don’t. OK, so if someone I care about asks me to, I’ll deal with it. But I don’t prefer it at all. Yup I am an extreme multitasker and I love it. But, give me a little credit for still being able to live while I do all this. My kids and I have many awesome adventures regularly. Also, I did recently just slim down my app notifications by miles. Do you multitask? Why or why not? Photo Credit: Lyn Lomasi (Photo is free to use for both commercial and non-commercial purposes with credit to Lyn Lomasi as the photographer and a link back to this page as the source) I originally published this elsewhere (no longer published there)  by Lyn Lomasi, Staff Writer Most who know me will know that I spend a considerable amount of time utilizing social media. I still will. It’s essential to the work I do and is a significant method for keeping in touch with those I care about. However, starting tonight, I’ve decided to go about it in a different way. I’m minimizing my mobile notifications for Facebook and Twitter – specifically, the SMS (text) ones… and yes, I can feel the shock coursing through the veins of anyone who knows me personally, as they read that statement. SMS is Outdated and Unnecessary Why the heck am I getting both text alerts and push notifications for the same exact things on Facebook? I receive several types of push notifications. Two of those include email and Facebook – and I get Facebook alerts in my email too. This means I am getting three notifications for the same updates (email, Facebook app, and SMS). Why? This is a bit excessive. At first, it was a precaution to be sure I don’t miss anything important. However, there hasn’t yet been a time when any of those methods has failed. Besides, with push notifications coming directly from the Facebook app, SMS is actually quite outdated, not to mention unnecessary. Why would I choose text alerts when the push notifications get me directly to the update in the Facebook app? The text notification leads to the mobile web version of Facebook, which is not how I prefer to access Facebook. I prefer the app because the features are better and it loads faster. Text Alerts Are Annoying My poor loved ones have to hear the constant annoyance that is my text alert going off literally every second sometimes. This is ridiculous and I’m putting an end to it. In fact, it’s even starting to annoy me and I’m the one who set it up that way. Yes, some of the notifications are important – some. But as I mentioned above, I’m already getting them via my mobile device in other ways. So the SMS is really just an unnecessary annoyance and distraction. Text messages that happen all the time are not cool and neither are those that wake people up in the middle of the night, unless they are an emergency. I don’t need to receive a text message every time a friend or business updates their status on Facebook or tweets on Twitter. I check those that matter via apps or my laptop anyhow. Seeing them more than once is annoying and takes time away from more important things. My Family Deserves More Attention I am a mother first before anything and these notifications can be a distraction. I’m not the type to ignore my kids. But glancing at my phone less is something they’ll likely appreciate. The same could be said for my lover, friends, and other family. I’m sure everyone in my life wouldbe very happy if there were fewer reasons for me to glance at my phone during fun activities. I still get things done and if you ask any of them, they’ll tell you I’m very loving and attentive. However, it’s just the principle of the matter. I’m Hoping for More Productivity I added so many notifications to increase productivity. Those who know me will also know that I am extremely productive. They’ll probably also be shocked if I can increase that and wonder how I can do that with fewer notifications. If you remember what I said above, you’ll remember that I am getting the same notifications more than once. Therefore, this should actually save me some time. If I’m being honest, I actually don’t look at every notification. However, I do sometimes look at the same ones in more than one place. So taking these away will end that possibility. My Cell Phone Battery Dies Too Quickly More notifications equal less battery juice. The whole point of a cell phone is having it available for use at any time. That becomes less possible if I am on the go and for some reason am unable to charge my phone for a lengthy time period. My cell phone battery often dies quickly because I have so many notifications coming in every direction. Cutting off most of the SMS alerts will help remedy a great deal of that issue. Twitter and Facebook notifications come to my phone so often that if I stop receiving text alerts for even five minutes, I know that my phone is having issues and I need to restart it. It’s cool to have that indicator, but at the same time, that’s just too much. In addition to reasons stated above, I need my cell phone to keep its juice. Certain SMS and Mobile Alerts Are Staying Because some people do rely on me for emergency situations, certain alerts will still come to me via SMS. However, most will not. For instance, Twitter DMs will stay for people I follow back because those people rarely DM me unless it’s important and about work. I need those SMS notifications, as I do not receive push notifications for anything Twitter-related. But Twitter notifications for specific people and companies will likely go away. I really don’t need to know every time every entity I follow posts to Twitter. But I do need to know when someone needs assistance. In short, I’m cutting off many of my mobile notifications for family, life, and business purposes. Therefore, if you notice me slowing down on responding to less important things, that could be part of it. I love all of my friends on both sites. But there’s a point where too much is just…well, too much. **Photo Credit: Lyn Lomasi I originally published this on BUBBLEWS (no longer published there)  by Lyn Lomasi, Staff Writer Because of my career choices (and because it became quite fun), I found myself spending tons of time on Facebook daily. Although I have the application on my phone AND receive text and email notifications, I would always have at least one tab open in FireFox with something from Facebook. But lately that has changed and here’s why. I’m busier with other aspects of my career. I offer a good portion of support surrounding my work via Facebook. There is also much more to it than Facebook support. Once I answer what is necessary there, I simply have to go away to get other things done, such as answering emails, writing articles, writing reports, publishing, editing, and so much more. Sometimes that means I can’t answer my friends right away. But I will always answer eventually. I’m spending more time with family. Summer break is over and my younger kids are back in school (the older ones are in homeschool). That means that when I pick them up from school in the afternoon, once I’m finished with my work, they want my attention. They haven’t seen me all day. Therefore, they want and deserve my attention. I love my family and friends on Facebook too and I do my best to keep up with everyone. But as any parent knows, the kids must come first. I’m a single mommy as well, which adds to their need for me to be there. I’m doing more things that keep me away from Facebook. Blogging is one of the things I like to do that keeps me away from Facebook. You may get an indicator that I’m online and think I’m available to talk. But really, I’m probably in another tab on FireFox posting to my blogs. Or maybe I locked the computer screen instead of turning it off and I’m actually gone walking the dogs on the trail. I’m a busy person, both in work and play. While I do have Facebook installed on my phone, it isn’t always appropriate to check it, depending on what I’m doing. For instance, if I’m cuddling up to someone I love while watching a scary or suspenseful movie, I’m sorry, but I’m not checking Facebook. My phone is probably on silent in the other room with the screen locked and I probably won’t see it for a while. I’ve organized my notifications to prioritize work and family. Another thing I’ve done on Facebook is create lists, as well as organize my notifications in various ways. This means, I look at things related to work and family first. Then, I answer other things, based on time, as well as urgency. Sometimes I even miss things because I get thousands of notifications daily. Also, if you message me and I’m not your friend on Facebook, your messages are likely not going to show up in my regular inbox. They’ll probably be in my “Other’ inbox, which I don’t check as often because honestly, sometimes I forget about it. I have strict filtering activated on Facebook, due to spam issues. I just don’t have the time. I know that many of my Facebook friends are used to me responding as soon as they send messages, tag me, or leave a post on my wall. But the thing is, it has gotten to a point where there are just so many that I can no longer do that every time and still have time for everything else going on in my life. There was a point where I couldn’t stand to leave anything unanswered longer than a couple minutes. Now, it can sometimes take a couple days or more for me to reply to a message. There are just so many of them and so many other things going on in my life that I just don’t have the time anymore to spend so much time on Facebook. Nowadays, aside from career-related support and tasks and conversing with my closest family and friends, I haven’t been doing much on Facebook. Although, I usually do come in at random times and meme-bomb my wall. I’ll look in my favorite lists I’ve created from various pages rather than the regular newsfeed and I’ll post a bunch of memes in a row and then leave. Hey, I can’t help it! They’re funny! Facebook is supposed to be fun! **Photo Credit: Lyn Lomasi I originally published this elsewhere (no longer published there)  by Lyn Lomasi, Write W.A.V.E. Media Staff One of the questions I get asked most commonly as an experienced freelance writer is “Which photos can I use in my articles?” There’s much more to it than just doing a search. In fact, doing a search without knowing what to check for could land you in some very hot water if you use the wrong image. I generally recommend using your own images to avoid common issues. However, not everyone is a photographer, so that isn't always possible. Where should I look? First, check with the client or site you are submitting to. Some prefer specific sources. Once you know the rules as far as this goes, you can go from there. You can look pretty much anywhere, but the photos need to be licensed for what you intend on using them for and be within the guidelines of where you will be posting them. Many sources offer free stock photos with various licensing rights attached. Some of my favorite sources besides my own images include Flickr and Wikimedia Commons. How do I know which licensing types to use? This will depend on your usage of the image, as much as the site as it's going on. If you are using the image for commercial purposes (meaning you will earn in any way from anything the image is used for), you must look for either public domain images or images that can be licensed for commercial use. All images available for use should clearly indicate the licensing type and terms. What about Google Images and Yahoo! Images? It may seem that because these two search engines are specifically for finding images that the images found there would be safe to use. But before you use one, stop!! Retrace the image tracks. What do I mean? Check the licensing rights with the source link (hint: Yahoo! and Google Images are not image sources). I read all this and still have no clue what to do When in doubt, don't use the image. Ever. If you can't understand whether you can use an image or not, then you should only use your own images. Ignorance of the law is not an acceptable defense and you'll be better safe than sorry using only images you yourself have created or none at all. Questions? Experiences to share? Photo Credit: Lyn Lomasi (Photo is free to use for both commercial and non-commercial purposes with credit to Lyn Lomasi as the photographer and a link back to this page as the source) |
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
Running our network of websites, tackling deadlines single-handedly, and coaching fellow writers, brands, & entrepreneurs to be thought leaders is our top priority. While rescuing civilians from boring content and brands, we conquer the world, living the RV life and managing our Intent-sive Nature with our awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. We also strive to one day cuddle with lions and giraffes. Until then, we’ll settle for furry rescue kitties and doggies. We support many causes via our business ventures, such as homelessness, support for trans youth, equality, helping starving artists, and more! A portion of all proceeds from Intent-sive Nature goes toward helping homeless pets in local shelters. Hire Lyn & Rich! Ask Lyn Stalk Us On Social Media! Highly Recommended
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Photos used under Creative Commons from daniel_iversen, quinn.anya, Tambako the Jaguar, tranchristopher5, hitsnooze, Mads Boedker, mortsan, simbiosc, One Way Stock, Cory M. Grenier