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How to Keep Readers Interested in Your Articles

3/11/2015

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Drawing and Keeping Interest as an Online Article Writer

by Lyn Lomasi, Write W.A.V.E. Media Staff
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Image by Tambako the Jaguar via Flickr.com
If you expect to make money in online article writing, you need to develop an audience. First, you need to draw readers in via promotion, SEO, and the like. But once they are there, you need to figure out how to keep readers interested. Otherwise, they'll just click away and possibly never come back to read you or your articles. So, how do you keep web readers interested in your articles?

Be Unique for More Interest

If your articles sound like everyone else's, readers will think so too. You need a unique flavor and angle that no one else has covered. Being unique keeps people interested. Give them something different to read about. For instance, if you're writing about a medical condition, just a description of the condition is something that can be found anywhere. Add in your personal experience with it in a specific aspect, that will give the reader some extra information and entertainment.

Keep Readers Interested With Passion

If you don't care about what you're writing, that will most likely come right through. When you write, you need to show readers that you are passionate about conveying the facts or thoughts. It's possible to do this even in news or other topics that you research. Choose only subjects that interest you or subjects that you know about. Writing what you know or have an interest in helps the passion shine through in your writing.

Use Your Expertise to Draw Interest

Drawing even further on writing what you know, be an expert in your chosen topic each time. This doesn't mean you need to stick to one niche. It's alright to write on a variety of topics. But each writer should have certain topics that they write about often. Also, within each article, where possible be sure the reader understands your expertise. Make that clear in the first paragraph. For instance, begin a sentence with the phrase, "As an educator of 30 plus years" or some other experience indicator.

Be Yourself to Keep Readers Interested

Relax and just be yourself. You do not need to write like everyone else. Your own voice should come through your articles. This is possible whether you write in first, second, or third person. Of course, in third person, you can't say 'I' but the style in which you write can still be uniquely yours. When you just relax and be you, readers may take more interest because the writing won't feel so forced.

Pay Attention to Your Readers

When readers leave comments or send messages about your content, pay attention to what they say. When people blog about or otherwise mention your content, keep your ears open. Pay attention to the feedback and write related articles based on that. Sometimes, in addition to sharing experiences or thoughts about the article, people will ask questions. Answer those with another article and let them know via the comments or any other way you can contact them.


*I originally published this via Yahoo Contributor Network
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How Online Article Writers Can Get and Keep Clients

8/15/2014

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by Lyn Lomasi, Write W.A.V.E. Media Staff

Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.

Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.

Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.

Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.

Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.

Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.


*I originally published this via Yahoo Contributor Network


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Quick Web Writing Tips: Be Spontaneous

2/20/2014

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by Lyn Lomasi, Write W.A.V.E. Media Staff

It's always good to establish yourself in a topic. However, sometimes it's good to be spontaneous as well.

Jump in and do something you don't usually do to give your readers something different. When you fall into your typical pattern, it may appear to your readers that your main habit (or group of habits) is all you know.

Being spontaneous with your writing helps readers get to know you, keeps them interested in coming back for more, shows clients and potential clients what you're capable of, and also may bring in new readers who may not have noticed you otherwise. Plus, it's good for you as well. Spontaneity can help develop writing skills you may not have exercised before.

Have you ever been spontaneous in your writing?


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5 Tips for Twitter Branding Success

1/13/2014

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by Lyn Lomasi, Write W.A.V.E. Media Staff

"Amy who?" If you get that question often, you need some help branding yourself. Have you ever thought about twitter? Perhaps you've tried twitter already but don't know how to brand your company with it. You're just talking to thin air, right? Wrong. If you use twitter correctly and tap into the available resources, you have access to a very wide audience. I've been using twitter to brand myself in several niche areas for years. So how do I do it?

Follow people who represent what you stand for. This is one of the most important ways to show people what your company is all about. If you want people to know you are involved in a particular activity, be involved in it everywhere, including twitter. One of my missions in life is to help rescue and bring appreciation to small animals. Anyone who knows me, even for a second, knows this. Why? I put it out there. I talk about it, write about it, have a web page about it, facebook about it, and yes, twitter about it with a twitter account dedicated to that alone. On that account, I interact with other animal lovers. Following and keeping up with these people not only shows I'm involved, but it keeps me up to date with what's going on in that niche area.

Tweet tips about your purpose. If your purpose is to bring attention to homelessness and you're tweeting about your new cat and his cute tricks, you are targeting the wrong audience. It's one thing to have random fun posts. But most of your posts should be related to the niche you want to brand yourself or your company in. Otherwise, your followers will be very confused as to what exactly you represent. Do people need to ask what your purpose is? Do your followers often have nothing to do with your niche? If so, work on tweeting more about your purpose, lest you branded for something completely unrelated, such as silly things cats do, instead of fighting homelessness.

Tweet links to more information. This shows your followers you know what you're talking about. An authority on a topic should have an outlet where the topic is further discussed. This could be a blog, a website, a facebook page, or all of the above. Tweeting these links helps to brand your name (or company name) to a niche topic because it shows activity on a particular topic. I am well-known for my parenting and pet content. Why? I live it, write about it, and share content about it regularly. Those links go out to twitter every single time so that followers know what I stand for. When your followers know what you're about, they will start to look forward to this information. That's when you know you've done a good job branding. But don't stop. Keep up the momentum.

Use hashtags that represent your purpose. This helps readers and potential followers find your tweets. If you tweet about homelessness, you might use the tags #poverty, #homeless, or #homelessness after your tweet to indicate what you're talking about. If you do this with every single tweet, people come to associate you or your brand with the topic. To reach the maximum amount of people, experiment and search twitter for various hashtags that mean the same thing. Choose the ones that produce the most results. The more people that regularly use a hashtag word or phrase, the better.

Use hashtags that represent your brand. You can also take it a step further and create tags that represent your company or name. Place those tags, as well as other related tags, in every tweet so that it's easier for people to find you and associate you with certain topics. I add #LynLomasi in many tweets that I want associated with my brand. One of my websites is called Life Successfully. When I tweet about something I want branded to that website, I use the hashtag #LifeSuccessfully.

There are many ways to brand yourself on twitter. Be clear and consistent in the methods you choose to gain the most positive results. Be fair and don't spam too many links or over post. That will actually cause you to lose followers, rather than gain them. Be authentic and use twitter to enhance what you already believe in.

**Photo Credit: Lyn Lomasi


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Authenticity is Key to Earning Respect

1/6/2014

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by Lyn Lomasi, Staff Writer

I've said it before (Gloomy is Good, Too) and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust.

You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time.

No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends.

Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake.

Photo Credit: Lyn Lomasi

I originally published this on Write W.A.V.E. Media.


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I'm Minimizing Certain Facebook & Twitter Mobile Notifications

12/16/2013

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by Lyn Lomasi, Staff Writer

Most who know me will know that I spend a considerable amount of time utilizing social media. I still will. It’s essential to the work I do and is a significant method for keeping in touch with those I care about. However, starting tonight, I’ve decided to go about it in a different way. I’m minimizing my mobile notifications for Facebook and Twitter – specifically, the SMS (text) ones… and yes, I can feel the shock coursing through the veins of anyone who knows me personally, as they read that statement.

SMS is Outdated and Unnecessary
Why the heck am I getting both text alerts and push notifications for the same exact things on Facebook? I receive several types of push notifications. Two of those include email and Facebook – and I get Facebook alerts in my email too. This means I am getting three notifications for the same updates (email, Facebook app, and SMS). Why? This is a bit excessive. At first, it was a precaution to be sure I don’t miss anything important. However, there hasn’t yet been a time when any of those methods has failed. Besides, with push notifications coming directly from the Facebook app, SMS is actually quite outdated, not to mention unnecessary. Why would I choose text alerts when the push notifications get me directly to the update in the Facebook app? The text notification leads to the mobile web version of Facebook, which is not how I prefer to access Facebook. I prefer the app because the features are better and it loads faster.

Text Alerts Are Annoying
My poor loved ones have to hear the constant annoyance that is my text alert going off literally every second sometimes. This is ridiculous and I’m putting an end to it. In fact, it’s even starting to annoy me and I’m the one who set it up that way. Yes, some of the notifications are important – some. But as I mentioned above, I’m already getting them via my mobile device in other ways. So the SMS is really just an unnecessary annoyance and distraction. Text messages that happen all the time are not cool and neither are those that wake people up in the middle of the night, unless they are an emergency. I don’t need to receive a text message every time a friend or business updates their status on Facebook or tweets on Twitter. I check those that matter via apps or my laptop anyhow. Seeing them more than once is annoying and takes time away from more important things.

My Family Deserves More Attention
I am a mother first before anything and these notifications can be a distraction. I’m not the type to ignore my kids. But glancing at my phone less is something they’ll likely appreciate. The same could be said for my lover, friends, and other family. I’m sure everyone in my life wouldbe very happy if there were fewer reasons for me to glance at my phone during fun activities. I still get things done and if you ask any of them, they’ll tell you I’m very loving and attentive. However, it’s just the principle of the matter.

I’m Hoping for More Productivity
I added so many notifications to increase productivity. Those who know me will also know that I am extremely productive. They’ll probably also be shocked if I can increase that and wonder how I can do that with fewer notifications. If you remember what I said above, you’ll remember that I am getting the same notifications more than once. Therefore, this should actually save me some time. If I’m being honest, I actually don’t look at every notification. However, I do sometimes look at the same ones in more than one place. So taking these away will end that possibility.

My Cell Phone Battery Dies Too Quickly

More notifications equal less battery juice. The whole point of a cell phone is having it available for use at any time. That becomes less possible if I am on the go and for some reason am unable to charge my phone for a lengthy time period. My cell phone battery often dies quickly because I have so many notifications coming in every direction. Cutting off most of the SMS alerts will help remedy a great deal of that issue. Twitter and Facebook notifications come to my phone so often that if I stop receiving text alerts for even five minutes, I know that my phone is having issues and I need to restart it. It’s cool to have that indicator, but at the same time, that’s just too much. In addition to reasons stated above, I need my cell phone to keep its juice.

Certain SMS and Mobile Alerts Are Staying

Because some people do rely on me for emergency situations, certain alerts will still come to me via SMS. However, most will not. For instance, Twitter DMs will stay for people I follow back because those people rarely DM me unless it’s important and about work. I need those SMS notifications, as I do not receive push notifications for anything Twitter-related. But Twitter notifications for specific people and companies will likely go away. I really don’t need to know every time every entity I follow posts to Twitter. But I do need to know when someone needs assistance.

In short, I’m cutting off many of my mobile notifications for family, life, and business purposes. Therefore, if you notice me slowing down on responding to less important things, that could be part of it. I love all of my friends on both sites. But there’s a point where too much is just…well, too much.

**Photo Credit: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)

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Why You're Seeing Less of Me on Facebook

12/9/2013

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by Lyn Lomasi, Staff Writer

Because of my career choices (and because it became quite fun), I found myself spending tons of time on Facebook daily. Although I have the application on my phone AND receive text and email notifications, I would always have at least one tab open in FireFox with something from Facebook. But lately that has changed and here’s why.

I’m busier with other aspects of my career. I offer a good portion of support surrounding my work via Facebook. There is also much more to it than Facebook support. Once I answer what is necessary there, I simply have to go away to get other things done, such as answering emails, writing articles, writing reports, publishing, editing, and so much more. Sometimes that means I can’t answer my friends right away. But I will always answer eventually.

I’m spending more time with family. Summer break is over and my younger kids are back in school (the older ones are in homeschool). That means that when I pick them up from school in the afternoon, once I’m finished with my work, they want my attention. They haven’t seen me all day. Therefore, they want and deserve my attention. I love my family and friends on Facebook too and I do my best to keep up with everyone. But as any parent knows, the kids must come first. I’m a single mommy as well, which adds to their need for me to be there.

I’m doing more things that keep me away from Facebook. Blogging is one of the things I like to do that keeps me away from Facebook. You may get an indicator that I’m online and think I’m available to talk. But really, I’m probably in another tab on FireFox posting to my blogs. Or maybe I locked the computer screen instead of turning it off and I’m actually gone walking the dogs on the trail. I’m a busy person, both in work and play. While I do have Facebook installed on my phone, it isn’t always appropriate to check it, depending on what I’m doing. For instance, if I’m cuddling up to someone I love while watching a scary or suspenseful movie, I’m sorry, but I’m not checking Facebook. My phone is probably on silent in the other room with the screen locked and I probably won’t see it for a while.

I’ve organized my notifications to prioritize work and family. Another thing I’ve done on Facebook is create lists, as well as organize my notifications in various ways. This means, I look at things related to work and family first. Then, I answer other things, based on time, as well as urgency. Sometimes I even miss things because I get thousands of notifications daily. Also, if you message me and I’m not your friend on Facebook, your messages are likely not going to show up in my regular inbox. They’ll probably be in my “Other’ inbox, which I don’t check as often because honestly, sometimes I forget about it. I have strict filtering activated on Facebook, due to spam issues.

I just don’t have the time. I know that many of my Facebook friends are used to me responding as soon as they send messages, tag me, or leave a post on my wall. But the thing is, it has gotten to a point where there are just so many that I can no longer do that every time and still have time for everything else going on in my life. There was a point where I couldn’t stand to leave anything unanswered longer than a couple minutes. Now, it can sometimes take a couple days or more for me to reply to a message. There are just so many of them and so many other things going on in my life that I just don’t have the time anymore to spend so much time on Facebook.

Nowadays, aside from career-related support and tasks and conversing with my closest family and friends, I haven’t been doing much on Facebook. Although, I usually do come in at random times and meme-bomb my wall. I’ll look in my favorite lists I’ve created from various pages rather than the regular newsfeed and I’ll post a bunch of memes in a row and then leave. Hey, I can’t help it! They’re funny! Facebook is supposed to be fun!

**Photo Credit: Lyn Lomasi

I originally published this elsewhere (no longer published there)

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Facebook Photo Bashing Needs to Stop

11/4/2013

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by Lyn Lomasi, Write W.A.V.E. Media Staff

Every day as I am browsing Facebook, I see at least one photo posted where it is the intent for people to comment and bash the person who is the subject. I see this most common with either very slender women or very large women. Why? Facebook photo bashing needs to stop. Now.

For those of you doing said bashing, who made you the authority on how someone else should look? Perhaps they have a health issue causing them to gain or lose weight. Perhaps there is nothing wrong at all and you're just rude and judgmental. Maybe it is something else altogether.

People come in all shapes and sizes and all of them are awesome. Being different is what makes us each unique. And we are all beautiful for our own reasons.

“But look how tight her clothes are for her size.” “She looks like a skeleton.”

Again, do you know how she got there? Furthermore, even if you do, it's her body not yours. Only she can decide what to do with it. “But I have to look at it.” Umm, no you don't. If you really don't like it that much, then look away. But don't make her problem – if she even has one – worse by posting her photo online and ridiculing her.

Ever looked at the figures on cyberbullicide – suicide as a reaction to being bullied online? Could you really live with yourself if that happened to someone because you wanted to have some “fun” commenting on a photo online? Really? If care for your fellow man/woman doesn't stop you from leaving those nasty comments, perhaps the knowledge that cyberbullying is a crime will. That's right folks, it can land you in jail or worse, depending on the effects of the bullying on the victim. Look that up too while you're at it.

I propose a challenge to anyone considering leaving a not-so-flattering comment on one of these photos. Find something nice to say instead. I guarantee you that will feel a whole lot better than the alternative.

Photo Credit: Lyn Lomasi

I originally published this elsewhere (no longer published there)

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Please Don't Tell Me What to Post on Facebook

10/28/2013

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by Lyn Lomasi, Write W.A.V.E. Media Staff

I've been using Facebook for several years now. I don't know if people are getting ruder or I just never noticed or experienced it before. But lately, it seems that people are getting extremely pushy about everything under the sun. Don't get me wrong, I spout my causes there too. But sometimes it isn't what you do, but how you do it. Or maybe I'm just being picky again. You tell me.

Have you ever had a friend complain about something you posted on your Facebook wall? I'm not talking about posts which would be against the law – and in some cases, the posts are not even controversial, as far as I know. I'm merely talking about the everyday things in which you're interested. By complaining, I don't mean disagreeing, which is normal and fine. I've actually had people demanding in private messages, emails, and even directly on posts that I don't post certain things, like animals needing to be rescued or reputable scientific information. And I'm not even posting anything graphic. This is happening with normal pictures of sheltered animals and other normal, everyday things.

From shelter animals to scientific information and everything in between, people are actually attempting to dictate what I post on my own Facebook wall. I can surely understand people disagreeing with me – and I don't expect everyone to agree with what I post. In fact, I love a good discussion because it's how we all learn things. I post what I do because it's me, not because I want it to be you or I want you to believe what I do. I also post it because maybe someone else out there relates to me and it helps them feel they are not so alone in this world.

To me, my Facebook wall is like my home. In my home, I feel comfortable to freely be me and this is what I do on my Facebook wall as well. If you don't like what I do in my home, then why stay? We can hang out elsewhere or not at all. I am not forcing anyone to come into my home – or in this case, to look at my Facebook posts. No one should feel unwelcome in their own home and lately, it seems that certain people would like to make me feel this way on my own Facebook wall. Sorry to tell you, but that game doesn't work on me. Feel free to hide my feed or unfriend me if I'm really all that annoying. But please don't tell me what I can and cannot post, especially since the same is respected for you from my end.

I've already moved on from the effects of those who have done this and continue to post what interests me. However, I hope that if anyone else is getting the same, this post will help them not feel so alone – and possibly motivate them to speak up about it too. Bullying or attempting to control others in any form is not okay.

Has anyone ever asked you not to post certain things on your own Facebook wall?

Photo Credit: Lyn Lomasi

I originally published this on BUBBLEWS (no longer published there)


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Should Web Writers Answer Reader Comments

10/14/2013

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by Lyn Lomasi, Write W.A.V.E. Media Staff

Comments from readers can make a person laugh, cry, or even stare off into confusion. Readers can do anything from asking genuine questions to trolling posts and leaving comments to get a purposeful rise out of the author or other readers. Should web writers answer reader comments? I've written on this topic before but it's been a while and is a good time for a refresher course, as well as some new information.

Is responding to your readers allowed?
Depending on where you are doing your web writing, responding to readers may not be allowed. If you are writing for a website or blog other than your own, be sure to know the terms and what is and isn't allowed. Some venues encourage commentary between authors and readers, while others prefer that only the readers do the commenting.

Is the comment genuine?
Before you lay your fingers on that keyboard to draft a response, consider whether the commentary left is genuine or not. Does the reader appear to be truly curious about the subject or does something seem off? Sometimes readers may leave comments meant to reel you in, so to speak. Consider the motive behind the comment before deciding about responding to it.

Is your response reactionary or truthful?
Are you just responding a certain way in a moment of frustration or passion or are you being completely truthful? Be genuine and true if you are going to respond to your readers. If you can't be truthful, there's no sense in engaging readers via the comment section. Sometimes what you want to say at first may not be totally in line with the way you truly feel after some thinking. Some comments don't really need a response and many times you'll find that your readers will come along and defend you if the comments seem to call for it. You won't have to say anything because they will do that for you. Of course, I am one who really doesn't care what people think of me, so I generally don't feel the need to be defensive anyway.

Is your response useful?
Don't waste your time typing up a response that isn't going to benefit your readership in some way. If your reader is asking about lizard care, there's no point in answering questions about your college degree, unless you graduated from some lizard specialty school and it's relevant to the questions at hand. A helpful comment section will include questions and information that adds to what is available within the article itself.

Is your response helpful or hurtful to your desired image?
Is the language and context you present in your commentary what you want to present to readers and potential clients? I personally am my true self no matter where I am. Therefore, I don't worry about this one too much. I know that I am not going to say anything that I wouldn't say in front of anyone, including business contacts. But if you know that you don't have the same awareness and control, be sure to examine what you are posting before hitting that comment button. Some people may find it helpful to type up potential comments in a document and read it aloud before posting.


At the end of the day, if you are truly comfortable with what you are posting and it is acceptable to the venue, readers do appreciate interacting with writers. Therefore, if done correctly according to your personal standards, this could actually boost your career.

Photo Credit: Lyn Lomasi

I originally published this elsewhere (no longer published there).


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Write in Simple Terms to Target More Readers

8/24/2013

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by Lyn Lomasi, Staff Writer

When you write an article and publish it on the web, you don't know who is going to read it. Your high school English teacher might read it. But then again, so might someone with minimal understanding of English or a person with low vision. You need to be able to target as many people as possible when writing for a web audience. One way to do that is to toss the "educated jargon." You're a journalist. We all know you can read and write. Keep it simple and keep the readers.

According to the Yahoo! Style Guide lesson entitled " Translate Voice Into Words " (pg. 36), using simple words is helpful. It's not a good idea to practice all those big words you used in school in web writing. This is not to say that web readers aren't smart. But, when a person searches for something on the internet, they just want to find and scan the info quickly. If you have too many big words, they'll just click away and move to the next, costing you a potential reader. Lighten your vocabulary load.

As an experience web writer, I agree with the Yahoo! Style Guide on this point. When I first started writing for the web, some of my work contained too many big words and complex language. You can still be considered a professional without having a talk with your thesaurus every day. Simple wording does not mean you aren't smart. It just means you're catering to your audience.

Another vocabulary-related mistake is being too formal in web writing. Take this sentence for example: "According to authorities, Amanda was unwillingly arrested, due to the unruly bar commotion she provoked." There is nothing wrong with the sentence. But it's not as easy to read as the following: "Amanda is said to be in jail after refusing to go with police. Reports state that she caused some ruckus at the bar before that." Which one is easier to follow? Most likely, it will be the second one.

There's also your unique voice. Your content should be written in a way that immediately tells readers it's something you wrote. Think of the books and articles you read often. Are there authors that stick out? Do you know right away who wrote something, based on the topic and tone? That's what you want readers to do with your work also.

One way to do this is to create your own wording for certain things. For instance, I call myself a "Momtrepreneur". When I say that, I am referring to the fact that I'm a mom and an entrepreneur at the same time. I work at home and stay home with the kids. I've received countless comments and messages over that one term. Also, just the way in which someone "speaks" in their writing should tell you who the author is. Two people can write about the same thing and have it come out entirely different. Give your content that special touch that only can come from you, but at the same time, keep it simple.

Source:
Yahoo! Style Guide by Yahoo! and Chris Barr

**Photo Credit: Lyn Lomasi

**I originally published this content on Yahoo! Voices on Aug 2, 2010

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Web Writers, Update Your Profile Often

7/25/2013

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by Lyn Lomasi, Staff Writer

No offense meant to the writers this applies to. But I have been doing this a long time and am a natural observer. I've noticed that oftentimes the writers who have the most interaction from readers are those that update their profiles, especially photos. I mean, who wants to look at the same picture for years, no matter how good looking it might be?

When you update your profile photo often, it shows that you are active and it also gives readers something fresh to look at. Think of your profile photo just as you would your written content. Random browsers may find an older photo or piece of content interesting. But those faithful followers need something new to look at or they might wander somewhere else more interesting. Yes, most of what readers will be focused on is the written content. However, it does help when the author photo is shiny and interesting. People on the interwebs like shiny things. It's a given -- and new shinies appear often.

How often do you update your profile photo? Have you observed the same things I have? Tell us about your experiences in the comment section.

Photo Credit/Copyright: Lyn Lomasi

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Web Writing Tips: Marketing No-Nos

7/3/2013

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by Lyn Lomasi, Staff Writer

"Please subscribe to my work. I promise I will read yours too." Those are words many web writers hear on a daily basis. But should those words be put to rest? In mentoring fellow writers, I often get asked about promotion. Many times people ask me what to do. Now I'm going to tell you what not to do. Here are 5 of the many marketing no-nos for web writers.

Don't blast the same links on twitter all day long.

Not only is this annoying, it is considered spamming and can get you banned from twitter. It makes me cringe when I see fellow writers sharing the exact same article link every hour all day long. If you want to reshare an article, wait for another day or share it elsewhere, not continuously in the same space. The same goes for when you're sharing on other social networks or anywhere else you promote your links. Oversharing could be a TOS violation. When you violate one thing, readers and clients may question your ethics.

Don't use social networks purely for link posting.

If you join a social site, then be social. Posting only links is not considered being social. Even if you click on links others post, you still aren't being social. Have conversations. Participate in the community. If you aren't going to do anything but post links, then you are probably promoting to dead air space because that's considered spamming.

Don't demand reciprocation.

If you follow another writer's work, don't expect them to follow yours. Sure, they might want to return the favor or they might like your work. But just because you read their work does not mean they are required to read yours. Think about it from their perspective. How do you feel when people expect you to do something? It's not a fair way to treat people. Instead of asking for or demanding reciprocation, leave people to make their own decisions about your writing.

Don't expect family and friends to read everything you write.

This is something many web writers will deal with. It's definitely a good feeling when family members and friends want to read your work. But don't make them feel as if they have to. Not everyone is going to understand your passion for writing. That doesn't mean they don;t support you. They may just have other interests. It's one thing to drop a quick link on facebook where everyone you know can see it. It's quite another to repeatedly email the same links to family members and friends.

Don't use shady promotional tactics.

If you want readers and clients to take you seriously, avoid certain marketing tactics. Selling traffic traffic clicks, using pyramid schemes, and other such promotional tactics may sound tempting at first. But these type of marketing campaigns are often frowned upon and are even against the TOS of many content sites and publications. Keep the trust of your clients and readers by only using trusted promotional techniques. Your clients will trust your work ethics when your traffic is verifiable and your readers will trust what you say if you are ethical in all your actions.

**Photo Credit: Lyn Lomasi

**I originally published this content on Yahoo! Voices on July 5, 2011

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Web Writing Tips: Why You Need a Writer's Website

11/2/2011

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by Lyn Lomasi, Write W.A.V.E. Media Staff
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Image © Lyn Lomasi; All Rights Reserved
Why would online article writers need a website if many article submission sites allow a professional profile? This is a question I get asked often when I mention the idea. Learn some of the many reasons all freelance web writers need a website of their own.

Writer's Resume

When applying for online writing jobs and gigs, reference links and/or a resume are often required. This will be much simpler for those with a website. Some may create an area where a client can download their resume by requesting the link. Others may post links to samples. Yet others may do both or handle it another way. Online article writers need a website in order to reference their work all in one place.

Professionalism

Professionalism is key, even though you don't see your clients face-to-face when writing online. A freelance writer's website is like a virtual resume, meeting place, and office at the same time. This is where you can let your clientele know you are professional by including all of the right things. A bio, samples, and a contact page are just a few. Read "8 Musts on a Freelance Writer's Website" for more details on those and other must-include items for professionalism.

Info Source

Even if a client finds your work elsewhere, they may want to know more than they can find in a limited bio attached to your profile on a content site. This is where your website comes in handy. Many content sites allow article writers to place a link to their website in their profile or bio. Also, be sure to link to it from any blogs or other profiles you have. Giving clients (both potential and current) a place to find more information about you as a person and as a writer is very beneficial to them as well as to your writing career.

Announcements

If you have any big writing projects, off days, exciting news, etc it can be posted to your website. Of course you don't want to announce information that is too personal, but a web writer's website can serve as a great way to spread the word. Doing this has many benefits. Some include letting clients see that you are accomplishing things, engaging with your audience, and also depending on the announcement it might bring in more readers or clientele.

File Storage

Depending on how much bandwidth your site allows, this can be a great place to store certain files. Of course you still need a hard copy backup, but storing them in a secure, hidden location on your website can help you keep everything related to your online article writing all in one spot. This also can free up space on your computer if you'd rather not have the files there. Just be sure, as mentioned above to keep a hard copy if you go this route.
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