It may be starting a new article, but it could also be writing a bunch of social media posts, or revising an existing piece. It could also be like what I do and open a document and ramble for three thousand words or so (yes, I really do that). If you’re really stuck on writing, just use the time to brainstorm some topic ideas. The trick is to create content, even if it’s not ready to post.
Now, with three small children, scheduling an hour of your day can be extremely difficult. However, without actually realizing it, I sort of do this already. I try to spend at least half an hour a day in the morning working on an article and at least another half hour to hour during the day to create social media updates. I admit I do it in a very disorganized way and some days nothing really gets done. That’s what my friend was saying: scheduling that content creation time like it’s a client meeting ensures that something gets done.
It was particularly timely advice for myself since every time I sit down, I feel like I have to have a publish ready article before I get going on anything else. That might work for a few days stretch, then I go days without anything. Then when I go to write again, I have to start from scratch. But if you always are creating content, you have something to start from every time you sit down.
The trick is to stay consistent to train your brain to keep the content creation train chugging along. This is important for writers who run their own websites, those who do regular client work, and those who do both. Whether you decide to spend that time on client work or your own is up to you. The trick is to find a way to block out that time as an appointment, as otherwise the chaos of life will leave you with days where you create nothing at all.
As a content creator, it’s good to create a flow for yourself, even if life does what it can to stop that from happening. You may find yourself able to get a lot more articles written in less time simply because you have more to work from every time you sit down. Keep in mind that writers have written entire books just by writing an hour a day. As long as you dedicate that time each day, you can become a much more successful writer and stay in a creative groove.
How do you set aside time to write each day? Or, like I’ve often been, do you just write on the fly whenever you get the chance? Writing on the fly is fine when inspiration strikes. But, having that hour a day can be really helpful to keep consistency. With any craft like writing, consistency is key. Beat writer’s block and always keep the writing gears turning.