by Richard Rowell, Write W.A.V.E. Media Staff
One of the most difficult aspects of effective blogging is finding not only relevant content to share with your potential readers, but content that tells your story. Many blogging experts commonly suggest that story telling is the best way to creature content that resonates enough with your audience to hopefully turn them into future loyal fans.
Telling your story sounds like something that an “about” page on your website can do that well enough. But telling your story in blogging is about telling stories on an individual level. This means writing about situations that you have dealt with personally, either professionally and privately. Perhaps there was a client or friend that you went above and beyond for on certain occasions. Those occasions are certainly topics for blog posts. However, the best sort of telling your story blog is situations in which someone had a problem, and you were able to help them solve it.
People search online for solutions. If you have a story, no matter how simple and commonplace it may seem, if it answers a common question your audience tends to have, you should write about it. Those sorts of stories will not only make you look human, but also help establish you as a thought leader in your field. It's one of the first steps to take in thought leadership: show that you know how to solve problems.
Now here's an interesting thought: what if there is a problem that someone came to you with that you weren't able to solve at the time, but later did resolve and in turn helped you better serve your blog audience and others? That's good, too. If you admit that you had to step back and learn something to better help people in the future, it shows your audience your willingness to grow and learn to improve the quality of your work. It's okay to fail sometimes, as long as you show that you learn from those times, and show that you're always working towards a solution.
There are many other ways to tell your story through your blog. If you have had success stories, or difficult lessons, that you may think that would make a good blog post, feel free to let us know in the comments. I'll be happy to look them over and let you know how you might use those stories to your best advantage, free of charge!
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
Running our network of websites, tackling deadlines single-handedly, and coaching fellow writers, brands, & entrepreneurs to be thought leaders is our top priority.
While rescuing civilians from boring content and brands, we conquer the world, living the RV life and managing our Intent-sive Nature with our awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels.
We also strive to one day cuddle with lions and giraffes. Until then, we’ll settle for furry rescue kitties and doggies.
We support many causes via our business ventures, such as homelessness, support for trans youth, equality, helping starving artists, and more! A portion of all proceeds from Intent-sive Nature goes toward helping homeless pets in local shelters.
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