Telling your story sounds like something that an “about” page on your website can do well enough. But, telling your story in blogging is about telling stories on an individual level. This means writing about situations that you have dealt with personally, either professionally and privately.
Perhaps, there was a client or friend that you went above and beyond for on certain occasions. Those occasions are certainly topics for blog posts. However, the best sort of telling your story blog is situations in which someone had a problem. Then, you can share how you were able to help them solve it.
People search online for solutions. If you have a story, no matter how simple and commonplace it may seem, write about it. If it answers a common question your audience tends to have, it can be valuable content. Those sorts of stories will not only make you look human, but also help establish you as a thought leader in your field. Show that you know how to solve problems. That's a big first step in thought leadership.
Here's a thought: What if there is a problem that someone came to you with that you weren't able to solve at the time? Well, if you did later resolve the same problem or a similar problem, writing about that learning experience can help you better serve others. That's good for your blog's audience, too.
If you admit that you had to step back and learn something to better help people in the future, it shows your audience your willingness to grow. It's good to show how you consistently improve the quality of your work. It's okay to fail sometimes. As long as you show that you keep learning and are always working towards a solution, people will resonate better with your content.
There are many other ways to tell your story through your blog. If you have had success stories, or difficult lessons, that you may think that would make a good blog post, feel free to let us know in the comments.
I'll be happy to let you know how you might use those stories to your best advantage, free of charge!
~ Phoenix <3