Variance can ocur in the way you word your content. Mix up usage of certain words and transitions throughout each piece. Varying your writing can also refer to niche topics. You can specialize in more than one without losing credibility with your readers. In fact, you may find them glad to see random subjects mixed in with what they are used to reading from you.
If you want to be successful as freeelance writer, variance can be a very good thing. Clients love writers who specialize. But they also like to see some versatility. This way, if they have a topic that shies away from your usual routine, they know they can at least consider you for the project. However, if you only write on one topic, how will they know if you are able to handle anything else?
Are you showing enough variance in your work?
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