by Phoenix A. Desertsong, Staff Writer, Healer & Advocate
One persistent piece of web writing advice is to post daily. There are a number of reasons for this that make a lot of sense. Then again, a related persistent piece of advice is that if you post daily, you’ll eventually run out of writing ideas. Many people think that posting daily to your blog will lead to burnout. Fortunately, that doesn’t have to be true. It’s possible to post everyday without actually writing everyday.
Write Ahead, Schedule Ahead
There is this beautiful thing called “scheduled posts” available in most, if not all, content management platforms. So, if you’re having a heck of a writing day, you may as well just write a whole bunch of posts at once. Then, post one a day for as far out as you can. There are writers who finish all of their month’s posts in the first few days of the month, then schedule them out.
While I’m not that prolific myself on most occasions, this is really the best way of being able to post daily while not actually having to worry about what you’re posting on any given day.
But, What If You Do Run Out of Ideas?
As a writer, I find I never actually run out of ideas themselves. It’s more that I don’t always have my ideas pan out into actual pieces worth of being posts. There are plenty of writing prompts out there, of course. At times, those can be really helpful. Also, the great thing about web writing is that you don’t have to put out a 1,500-word piece of skyscraping content every day, either.
Yes, it’s OK to have some shorter “musing” type posts in between your more “substantial” content. Also, the whole concept of content curation is a good one. Just don’t overdo it. By that, I mean, find something that really catches your attention. Then, share an excerpt, link to it, and have some commentary about it.
Technically, you can have a blog with all curated content and do OK. But the more original content you create the better. The good news is, you probably won’t ever run out of ideas. That’s especially true if you just write down every possible blog topic and idea that you have as soon as you get it. I try to do this as often as I can.
Over time, I’ve gotten better about taking down notes. I spend a little time each morning, afternoon, or evening (or all three) getting my ideas down. Because of that, I find that posts come to me more quickly. So, even when I can’t post daily, I find that I usually have something to work on to post.
So, Why Post Daily, Anyway?
Yes, plenty of web writers don’t blog everyday. Some post only once a week and they do fine. The beauty of web writing is that you really don’t have to post every day. Really, you do whatever works for you. There have been plenty of experiments that have found that views and interactions - on average - actually decrease the more that you post.
However, the one major advantage of posting everyday is that it builds up consistency. In the online writing world, consistency is a big part of staying relevant. That’s not only to search engines, but more importantly to the people who follow you. As long as you’re not overloading your audience, you’re probably fine.
The other reason that posting daily is good is that it keeps you involved in your blog every day. Some writers find not having a new post each day increases the pressure to have an awesome post the next time. By posting daily, if you get a dud, the argument is that you can come right back with something back. But are you actually ahead of where you would have been without the dud?
Really, as long as you can keep up the quality and relevance, posting daily can work. Sure, not every post is going to be a winner. But, if you’re forcing it, then it shows, and you shouldn’t do that. So, keep that in mind.
One Post a Day Keeps the Blogging Blues Away?
I see a lot of web writers who like to post 5 to 10 pieces a day. But, then, they don’t have anything to post the entire rest of the week! Honestly, this is where you can get into trouble. It’s actually possible to have too MUCH for readers to digest at once.
I know some bloggers can get away with multiple posts in a day and do well. But for most of us, that’s simply too much to properly promote and too much for our audiences to be able to keep up with.
This is why, even if I have two or three things I can post, as long as I only post just one, I feel good. This is because I can focus on getting that post the full attention it deserves. If it ends up being a dud, I can be OK with it. Some posts are just going to be duds. There’s always tomorrow!
But, if I post multiple pieces in a day, how do I know if a post is actually “good” or not? It probably just got missed or people simply didn’t have time to get to it after other posts that they saw. That’s my experience.
However, there may come a time where I can write multiple posts in a day and I just NEED to get it out there. Yes, if you write time-sensitive content, then go ahead and get it out there. But if it’s evergreen, the type of content I personally lean towards, waiting a day to post it is OK.
But, Do Whatever Works For You
If you are a content machine and can write a whole bunch of posts a day, and you feel you need to post a ton each day, go for it! Just don’t burn yourself out! That’s where this writing myth falls apart: you can never actually run out of content ideas. What actually happens is you just run out of how to turn ideas into content.
Never feel forced to post everyday if you really can’t. You don’t want to hate writing. If it feels forced, just don’t do it, unless it’s a sponsored post that will pay your light bill this month. You just have to find your happy place with your writing and stick to it. For me, that’s one post a day, unless I find something great to curate or something breaking happens that I just have to post about.
Posting daily definitely has its benefits. While I prefer to have three really strong posts a week and focus on those, I do try to get other posts out there to keep my readers coming back for more. Honestly, I never really run out of ideas. It’s best to bust ‘em out when they come to me, schedule them out, sit back, and have fun!
These are my thoughts when it comes to this particular blogging myth of running out of ideas when posting daily. I’d love to hear your thoughts on the matter, too!
Also, I’ll leave you with this one final question:
What type of blogging schedule works for you?
~ Phoenix <3
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Often known by her nickname "Ami," Ms. Phoenix Amelia Desertsong has written for many online publications, often under pen names.