by Phoenix A. Desertsong, Staff Writer, Healer & Advocate
In the "olden days" of blogging, it seemed you could start a blog about anything and everyone would love it. But nowadays, it seems everyone and his or her dog and cat are blogging. So, is the old saying "If you blog, they will come" just a bit of blogging mythology nowadays? Well, as with any myth, it is founded in some sort of truth. Let's take a look at where this idea came from and just how accurate it is today.
Blogging is still a great medium. Some will argue that vlogging and livestreaming is going to replace blogging in the long run. These mediums well may surpass blogging in the long run. In fact, people now seem to think if you vlog, they will come. And there's some truth to that, just as blogging was 10 or so years ago. But there's a good reason why.
The reason blogs could take off so easily years ago? Less competition. I mean, A LOT less competition. You could become an authority very easily. Not so much now. So why can you vlog so easily now, whereas blogging was king of content in the past? Videos are, for a great many people, easier to consume. Marketing experts keep saying it, and for a good many people, that’s probably true.
Myself, I'm not really one for making videos. Mine would probably be kinda boring. Really, though vlogging and blogging are the same things – just on different mediums. Vlogging takes even more thought and effort in some ways, in fact. In effect, you're producing a little TV show or mini-movie with each video you make.
That isn't to say blogging is easier, either. But with blogging, it's a lot easier to remain anonymous, which is probably why it's still so popular. You can do it with vlogging with the right tools, too. But still, while vlogging is growing extremely quickly, the competition is getting extremely fierce! In fact, it may even be harder than blogging! With venues like YouTube, though, your potential audience is a bit easier to reach, which is why some people prefer it.
As with anything online, though, you can get found. If you are really set on starting a blog, a vlog, podcast, or some combination of those, don't be discouraged! It just takes a lot more work now, and it’s only because more people are doing it. Sometimes, you just have to find a very specific niche that no one's covered well enough. That's often where the money is now.
With the right networking, a ton of hard work, and a little luck, you can realize something of your content creation dreams. Will it happen overnight like it may once have done? Probably not. But you won't know what might happen until you do it!
“If you blog, they will come” is still partly true. Yeah, there's a lot more to it than that. But you have to start somewhere! After all, getting started is the hardest part!
~ Phoenix <3
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Often known by her nickname "Ami," Ms. Phoenix Amelia Desertsong has written for many online publications, often under pen names.