by Richard Rowell, Write W.A.V.E. Media Staff
A lot of people like to ask Google questions. Many are rather simple questions, such as: "What is the best scientific calculator?" or “What is the best way to remodel a kitchen?" If you begin to type a question into Google, the search engine's auto complete feature will often help you complete your thought. This means that other people have inputted this query into Google before.
They Have Questions, Do You Have Answers?
Interestingly enough, you may not always find quite exactly the answer to your question. Google is certainly getting better at answering certain questions, especially when it comes to products such as the aforementioned scientific calculators. But for the more general things like the kitchen remodeling question, you get sites that Google finds relevant to your question, but not necessarily giving you quite the answer you desire. You'll get articles related to what you're looking for, but nothing that directly answers said question.
It turns out that the phrase "best way to remodel a kitchen" gets about 50 monthly searches in the United State alone. Yet, no one has yet built around this phrase in an article. It naturally fits into how someone would ask that question, so why hasn't anyone done it? Content marketing experts always talk about the "long tail" keyword strategy all of the time. But it seems that many have overlooked the simplest thing: answering people’s questions.
Chasing the Long Tail Keywords
If you're struggling to find something to write about, think about what your target audience might be asking. If you're writing about yarn, for example, you don't necessarily want to just build a list of three or four word phrases concerning yarn without first thinking about what sort of questions yarn enthusiasts may ask. This is where Google Auto Complete is especially useful. Type something like "What type of yarn is used for A" and see what sort of suggestions come up. Then try "What type of yarn is used for B" and note those suggestions. If you take note of enough of these, it will uncover keywords you may not have thought of before.
Granted, answer sites like Askville on Amazon, Yahoo Answers, and others have many of these questions covered. They can actually provide you with a great research tool for additional content. So if you feel that those answers that Google provides in the search results are lacking, it's perfectly okay to go ahead and produce some content with the headline that includes the very question that one would type into Google. You would proceed with a keyword strategy like normal, but you would build your content around that question. The more specific your phrase, the more likely it is you will have highly targeted traffic.
A Tool to Help Speed Up Checking Google Auto Complete for Search Phrases
One useful free tool that you can use to help chase long-tail keyword phrases is Keywordtool.io. Their free version scrapes Google Auto-Complete for you, and while it will only give you the top few results, it can save you a bit of time manually checking auto complete. It doesn’t give you the search traffic for free, either. At the very least, it will give you a few ideas to start with when researching long-tail queries. It also allows you to scrape the auto-complete features of YouTube and Bing, as well, for additional ideas.
There’s a paid version that gives you search volume and other information, but it’s rather expensive per month. I’d recommend only paying for the Pro version if you’re looking to scrape for potential good phrases to cover with pay-per-click advertising. For the typical article writer, the free version should suffice. The time it can save you is definitely significant.
So whenever you're stuck for some content, never fear! Google Auto Complete will make the questions people are asking appear! Then you can go about answering them, leading to lots of new and qualified search traffic to your site!
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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