by Richard Rowell, Write W.A.V.E. Media Staff
Why does it seem like writers aren’t taken very seriously? It really bugs me how it seems that writing has become such a poorly compensated skill. What bothers me even more is that it is considered one of the most important skills in any business today. Proper and clear communication is extremely important for any human being. Highly skilled writers are some of the greatest assets any business can have.
So why do writers have so much trouble finding steady work nowadays? People always need writers - ghostwriters, especially. Why is it that so many of we freelance writers and content marketers have to often resort to receiving pennies on the dollar for what we’re really worth? There are clients that truly appreciate a writer's skills and abilities and value them accordingly. But so many others don’t. I truly can’t comprehend this.
I've learned that it might be so easy for me to write articles. But for a lot of other people, it really isn't. So what takes me half an hour could take someone else hours. It's possible they won't get anywhere near the same end result. I love it when I learn that a piece of content I wrote touches someone, or convinces someone to buy something from myself or one of my clients. A little time and effort goes a long way.
Writing has always been that singular skill that I have long excelled at. Fortunately, I was smart enough to pursue it with due diligence. Some of us need more pushing than others. I always wanted to be a writer, from a very young age. The great deal of encouragement I had always helped. Eventually, writing became a reflex for me. As it turns out, as I’ve met more and more writers, it seems that this writing reflex is a common thing for us writers. Regardless of what it is we write about, we all share this compulsion that we just have to write.
Fortunately, there is light at the end of the tunnel. Many businesses are realizing that they need to hire more skilled writers to write content. Up until now, it’s been about writing for the search engines and hiring “marketing experts” that know how to game the system. It should be about just hiring writers that know how to write for people. It shows when you have dedicated writers that actually are writing for the audience and not for gaining traction on Google, Bing, et al.
The new paradigm shift that content marketing is taking means that there are more writers needed than ever. There's a huge amount of hyper-niche content needing to be created. It makes those without degrees, like myself and many other writers, a lot more valuable. We’re more than happy to crowd-source. We just expect to be fairly compensated. This simply hasn’t been happening as it should.
Do writers need to unionize to make this happen? Actually, there is a National Writers Union here in the United States. What we definitely need to do is not give into writing 1000-word articles for only $5 a pop. That level of content written well can be worth hundreds of dollars in what they will end up netting in the long run. Well-written and engaging content is proven to work on a regular basis. You can’t just post any old content and hope people will interact with it and share it. More of the world is finally waking up to that fact.
In fact, studies have shown that writers outside of a given field can end up with better results writing content for businesses. This is because they offer a fresh perspective that those in the field may never have considered. Some of the best content comes from guest bloggers. Writers always love a challenge. If you pay us decently enough, you may be amazed with what you’ll find. We’ll be writing anyway, so give us a shot!
Writing isn’t easy. It takes a lot of hard work, dedication, and practice. It also takes a lot of passion to always be looking to improve on the art. As writers, we must constantly expand our knowledge so we can infuse everything we write with all that we’ve learned. We writers need to find a way to set the market straight and prove to people that our skills are grossly under-compensated. We don’t just sit around all day typing away for pennies because it’s fun. We do it because we love to create. Honestly, we'd love to create for a fair living. We want to work. Just give us the chance.
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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