Because online article writers can sometimes earn their money based in part or in whole on views, promotion can come into play often. If you are a freelance writer and aren't earning much for your content, not enough marketing or the wrong kind of promotion could be part of it. Here are some easy promotional techniques for online article writers that can be implemented right away.
Sign Up for Twitter and Start Tweeting
If you write online and haven't been tweeting, you may be missing out on a fair amount of exposure. I recommend that all online article writers at least try Twitter. If done right, this easy promotional technique has the potential of putting your work in front of people you may not find elsewhere. The unique dynamics allow people you may or may not know to spread the word about your content quickly and easily. Online article writers should remember not to be a spammer that only posts links. Like any other social networking site, there should be some social involvement. If you sign up and don't like it, you can always cancel your account.
Utilize RSS Feeds
Utilizing RSS feeds is another easy promotional technique. Many content sites have an RSS enabled profile where the work of each writer is displayed. Submitting the RSS feed to RSS directories of the appropriate topic is another way online article writers can promote. The more ways that people have to find your work, the more likely you are to get noticed. You also can post RSS feeds of your content onto your blog or website so that your readers and fans can easily find more of your content.
Frequent readers are probably saying "Oh no, here she goes again with the SEO talk," but it is true. For online article writers, this easy promotional technique is a must. It may seem odd to refer to SEO as easy, but some aspects of it are and implementing it gets pretty simple once you get the hang of it. There also are some simple techniques that even beginners can use. If you don't know what SEO is or are still confused about it, pick up some books and learn more. You might even wish to take some classes. To get started, read Easy SEO Tips For Online Article Writers.
Blog About Your Articles
Your own personal or commercial blog is a great way to promote your work. Blog about the topics of your articles and link to them within your posts. This gives your blog readers something extra and can also lead to more views of your articles. Blogging can be a great way to get targeted readers to your content. Targeted readers may be more likely to stay longer, which could mean more views and more income. This form of promotion has that benefit and also the benefits of RSS and SEO capabilities. The RSS feed helps get your blog posts indexed with search engines. It also creates a way for readers to get instant updates of your posts. Implementing SEO into not only your online articles, but your blog posts is also a great promotional technique.
Start a Facebook Page
Facebook is another great way to promote your articles. Once you have signed up, you can even create a Facebook page specific to your online business. People can sign up to be a fan. If you use both Twitter and Facebook, the applications can be connected so that whatever you post on Twitter also posts to Facebook. This is a great way for busy people to post in two places at once. Just remember to actually interact with people. Otherwise, only posting article links can look like spamming. Also, be sure that your family and friends are aware you’ll be sharing your work. You don't want to overwhelm them all at once.
Some forums allow a signature line to be attached to each post a person makes. Where allowed and appropriate, this can be another effective method of promotion. Simply place the link to your work in your signature. Some forums may also allow you to share actual articles where appropriate. Always follow the rules. Posting where it isn't allowed is a promotional technique that can have opposite results than intended. If you become known as a spammer, your work may instead get ignored.
It's no secret that Facebook is a great place to spread the word about your business. For freelance writers, part of that generally involves sharing links to our writing. But is there a right and wrong way to do this? As with any other type of promotion, there should be etiquette involved. To present your work in the best light, you should know the difference between promotion and spamming.
Post more than just links. The number one mistake I see people making on Facebook is not having any engagement with people. They seem to just drop links and not converse with others. You don't have to be on there all day. But at least interact if you're going to drop links. Most likely, people are not going to click the links anyway if it's obvious that is the only reason you are there. If dropping links is all you're interested in, Facebook and other social networks are not the place for that. The whole point of Facebook is to socialize.
Do not tag people in link posts, unless the link is related to them. Facebook tagging etiquette is important. When you tag someone in a Facebook post, it appears on their profile, as well as in their news feed. It also appears in the news feeds of their friends. Absolutely do not tag people unless a post is related directly to them or they've asked you to. Tagging people in all of your links is considered spam and will get you a fast ticket off Facebook. It may also cost you some friends. Is tagging your link really worth losing friends and your Facebook account? When people tag me in their articles or other promotional links, it makes me not want to click the link or share it with others. I generally will remove the tag. In special circumstances, it may not bother me, such as if a friend is obviously having fun or just wants me to see a specific article. But habitual link taggers are spammers in my book and will not receive any clicks from me.
Use a fan page. If you know you are going to be writing often, the best thing you can do is set up a Facebook fan page. There are many reasons why. But one reason is to limit exposing family and friends to every single link to all of your work. Some may appreciate it. But not everyone does. By setting up a fan page, those who want to receive all your links can follow your fan page by 'liking' it. This doesn't mean you shouldn't post any links on your profile. But if you publish often, it's just common courtesy not to post all your links on your profile. Some may consider frequent linking to be spam.
Hide links from friends that aren't interested. Do you have friends who don't want to see every link? Create a custom list and hide your link posts from those people as you post them. To do this, simply select the lock button in the status comment section when you place a link there. Choose custom from the menu. Then, type the name of the list in the field where it asks who to hide the post from. Then, hit send. It sounds complicated. But it's actually very quick when you are doing it and it keeps your friends happy. I no longer do this, as most of my friends are writers and want to see all of my posts. However, it is very useful for people you want to keep on your list that don’t want to see those posts.
Don't post links on fan pages or in groups without permission and relevancy. When I log onto Facebook and check my personal fan page, the last thing I want to see is links to irrelevant websites. On the other hand, I love checking my niche Facebook pages and groups and seeing links posted in those places that are relevant to the topic. Be mindful of where you should promote your links and where you shouldn't. Not taking heed of this could cause a loss of readers instead of drawing new ones. Relevancy attracts readers while spam alienates them.
Are you a writer looking for a wider audience? Have you tried Facebook? I'm not talking about accepting friend requests from multitudes of people - unless that's your thing. Try creating a Facebook fan page. This is a public place where followers can go to get your updates without you having to give out too much information. From personal experience, I believe all writers should have a Facebook fan page.
What is a Facebook Fan Page?
A Facebook fan page is a page on the Facebook site dedicated to a media professional, celebrity icon, or other business entity. Facebook has built-in options to choose from, including "Writer". For an example of what a fan page for a writer may look like, check out mine: Lyn Lomasi; Web Content Specialist & Writer's Advocate. The Facebook fan page looks and works similar to a profile page. However, there is no need to accept friend requests, as people can only "like" your fan page.
How Can I Get a Facebook Fan Page?
Anyone with a Facebook account can create a fan page for themselves or their business. It's free and easy to set up. Just like many features on a facebook profile, page features are labeled and fairly easy to figure out. On Facebook, when you are signed in, navigate to Facebook Pages. Once you get on that page, click "create page". You may be asked to allow the application or agree to some terms. Facebook gives the instructions after that point. If you still can't figure it out, find a techie writer friend like me to ask for help. Feel free to ask me on my fan page, in fact.
Why Do I Need a Facebook Fan Page?
There are many reasons that a Facebook fan page is a good idea for writers. Whether you write fiction, non-fiction, poetry, or prose, benefits apply. This is also true whether you are an online writer or produce content solely for print publication.
- - Cornering Promotion - Some don't like the idea of promoting their links to their Facebook friends. On the other hand, some friends don't like it either. A Facebook fan page can help you corner that promotion to a location for those who do want to view it. You may find that many of your friends will "like" your page to keep up with it.
- - Limiting Your Facebook Friend List - Do you like to keep your Facebook friend list low or limit it to just personal friends and family? By creating a Facebook fan page, you can do this more effectively. You don't have to turn away clients who want to interact, but you don't have to friend them either.
- - Creating an Online Presence - Many use Facebook fan pages as a means to help create an online presence. It's a public page. Therefore, it will most likely be crawled and indexed by search engines. If your Facebook profile is private, your promotion there is only limited to people you already know. You can reach a wider audience with a public fan page.
As you can see, there are many reasons why a writer should have a Facebook fan page. The networking and business opportunities alone are reason enough to jump in and try it out. It also can be quite fun interacting, just like on your Facebook profile. But be sure to keep your Facebook fan page fresh.
Don't have your Facebook fan page yet? Can you give me a good reason why? If not, go make one!
*I originally published a version of this via Yahoo Contributor Network
by Lyn Lomasi, Staff Writer
One method of writer promotion is to maintain a Facebook fan page. But in order to take full advantage of having a Facebook fan page, you need to keep it updated. A freshly updated Facebook fan page keeps people coming back for more. This should be done in a variety of ways to attract more people and keep them interested.
Update your status often and keep it varied. Keeping your status on your Facebook fan page fresh keeps people interested. Let your fans know what you are doing at the moment. Post milestones, pitfalls, and goals. You can also post things that don't have to do with writing, but aren't so personal that they turn people away. Don't post the same thing all the time. For instance, we all know you are writing if you're a writer. Don't post "I'm writing" every single day. Post it sometimes, but not every time you write.
Share links to your work. If someone is following your writer fan page, they want to see your writing. Post it. Whenever you have a free second, share links to various things you have published on the web. This can be anything from blog posts to news articles to book links. Whatever you write, share it with your Facebook fans. That's what they want. You can also throw in work from fellow writers occasionally to mix it up and help them out.
Offer writing advice. Post random writing tips on your writer fan page. Although some of your followers may be random people that like your work, other writers might also follow you for inspiration. Let them know how you got there and possibly help them too with some tips when you can. Writing tips may even look good to potential clients.
Share news related to the writing field. Since writers often follow other writers, share news relevant to the field. It helps keeps you as well as your fans and fellow writers in the know. Plus, it can be interesting to share something other than your own work. Staying up to date can help you improve your writing. It's always good to learn something new and share it with others.
Auto-share blog posts and other article RSS feeds. Auto-sharing your work via RSS is an easy way to keep readers up to date, while still being able to focus on producing fresh content. The auto-posts will alert people to new posts and you can focus on your writing and on other updates.
*I originally published this via Yahoo Contributor Network
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
Hire Lyn & Rich!
Stalk Us On Social Media!
Sign up for a free account to publish your free website using this special link and we both earn $10!
Peeps We Love
Write, Publish, Promote
SK Marketing Solutions
Working in Words
Accentuate Author Services
Ask Angela Advice
The Heart of Words
Living Life Abundantly