Drawing and Keeping Interest as an Online Article Writer
If you expect to make money in online article writing, you need to develop an audience. First, you need to draw readers in via promotion, SEO, and the like. But once they are there, you need to figure out how to keep readers interested. Otherwise, they'll just click away and possibly never come back to read you or your articles. So, how do you keep web readers interested in your articles?
Be Unique for More Interest
If your articles sound like everyone else's, readers will think so too. You need a unique flavor and angle that no one else has covered. Being unique keeps people interested. Give them something different to read about. For instance, if you're writing about a medical condition, just a description of the condition is something that can be found anywhere. Add in your personal experience with it in a specific aspect, that will give the reader some extra information and entertainment.
Keep Readers Interested With Passion
If you don't care about what you're writing, that will most likely come right through. When you write, you need to show readers that you are passionate about conveying the facts or thoughts. It's possible to do this even in news or other topics that you research. Choose only subjects that interest you or subjects that you know about. Writing what you know or have an interest in helps the passion shine through in your writing.
Use Your Expertise to Draw Interest
Drawing even further on writing what you know, be an expert in your chosen topic each time. This doesn't mean you need to stick to one niche. It's alright to write on a variety of topics. But each writer should have certain topics that they write about often. Also, within each article, where possible be sure the reader understands your expertise. Make that clear in the first paragraph. For instance, begin a sentence with the phrase, "As an educator of 30 plus years" or some other experience indicator.
Be Yourself to Keep Readers Interested
Relax and just be yourself. You do not need to write like everyone else. Your own voice should come through your articles. This is possible whether you write in first, second, or third person. Of course, in third person, you can't say 'I' but the style in which you write can still be uniquely yours. When you just relax and be you, readers may take more interest because the writing won't feel so forced.
Pay Attention to Your Readers
When readers leave comments or send messages about your content, pay attention to what they say. When people blog about or otherwise mention your content, keep your ears open. Pay attention to the feedback and write related articles based on that. Sometimes, in addition to sharing experiences or thoughts about the article, people will ask questions. Answer those with another article and let them know via the comments or any other way you can contact them.
*I originally published this via Yahoo Contributor Network
Have you ever clicked to read an article but clicked back away because of the way it looked? The info may have been good. But the organization likely scared you away. That’s how your readers may feel too if your formatting is ugly. Ugly formatting scares readers away.
Split up sections. Have you ever tried to read a post that consists of what looks like one giant paragraph? Don’t do that to your readers. This a very classic and common example of ugly formatting. Find a way to split up your thoughts into sections. This way readers can easily find and understand all of your points.
Use bold headings. Bold headings are one way to avoid ugly formatting. It helps to split up thoughts in an organized way. You can put these headings above each paragraph or as sentences, like I’ve done here. Either way, it helps make things look neat so that readers can easily scan over what you have to say.
Use bulleted points. Bulleted points can organize an otherwise out-of-control paragraph or section. Try this trick to avoid having ]ugly formatting. If your thoughts seem all over the place, this is a simple way to pull it together. Separate thoughts that go together into sections and use bullets to illustrate the points.
Avoid run-on sentences and unnecessary statements. Extra information that doesn’t need to be there can add to ugly formatting. If your content is all over the place with thoughts, it will be all over the place with organization. Make statements clear, concise, complete, and relevant. Cut down on anything that doesn’t need to be there to make your point.
Be consistent. If you’re going to use bulleted points or bold headings, keep your sections as consistent as possible. Organization gives a better reading experience. It’s okay to have one section that uses bullets when another doesn’t. But be sure it’s done in a neat fashion. For instance, sections with a bolded heading should be about the same size and number of words each.
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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