by Richard Rowell, Write W.A.V.E. Media Staff
Photo credit: Pixabay, Public Domain
Pinterest is quite a social media phenomenon. It has become quite the diversion for millions around the globe. Not only is it a great new way to search for images, but users can also save them on "pin boards" for future reference. Pinterest allows for research on a wide variety of topics, including architecture, food, fashion, interior design, and many, many more. The list of topics for images you can find is practically endless!
So, is Pinterest right for you to use in promoting your blog or business?
It depends on what category you fit into. Pinterest is working to become friendlier for businesses all the time. They even have business accounts that let you track pin performance. Just be sure to have high quality pictures (at least 640 pixels wide) ready to upload that relate to the keywords for which you'd like to have them found.
Even better, if you already have these pictures on your website’s blog posts, you can use Pinterest's Pin-It tool to post it to Pinterest directly from your site. This automatically links the picture back to the page it appears on within your website, making for a good back-link. While this back-link doesn't provide any "link juice," it can still be a good source of traffic for those curious to see where a picture was pinned from. If this picture is re-pinned by other users, the link goes along with it, giving you a lot of potential new links back to your site.
How Best to Use Pinterest for Your Blog or Business
The best part of Pinterest is the fact that you can create a limitless amount of pin-boards. This means you can have each board be dedicated to a specific topic, product, or service. Say that you write for a bakery. You can create boards displaying your bakery’s pastries, another with your breads, and another with your specialty goods, broken down by each type. You can get even more specific. Still, be sure to choose more general broad keywords for your boards that should get a decent amount of search traffic. Keep in mind that pins actually show up in Google searches, so it's a cool way to get some off-page SEO.
For bloggers, it’s very easy to take the great pictures you’re already using on your blog (hopefully!) and embed text as a caption on it with the title of your article. Obviously, you want those titles to be catchy, as you would in any case. In the case of baked goods, you may want to have a blog post with a title such as “10 Ways to Bake the Perfect Loaf of Bread” which you would then put as a caption on a picture of a warm loaf of bread right out of the oven. That will definitely entice people to click through and read the article and a lot more likely to re-pin that pin if they find that information useful.
How Does Pinterest Fit into My Content Marketing and Social Media Plans?
While the social media implications are fairly clear, how does this help your overall social media and content marketing efforts? As stated before, the back-links on your pictures can be very valuable. However, the trick is that you want to get your picture seen.
With how quickly Pinterest has grown, the number of pins on the site is growing exponentially on a daily basis. The best way to get your picture seen is to have people re-pin it. This simply means that someone liked your picture enough to pin it to one of their own boards. Users who follow the boards that your pictures have been pinned on will then see the recent pictures that have been added to those boards and have a chance to re-pin them to their own boards.
Pins can spread very quickly on Pinterest. It's a good idea to also find users that pin a lot of pictures related to your own keywords. This way you can re-pin their pictures to other boards that you curate specifically for pictures that relate to you, but are not directly related to your products. This will not only make your boards easier to find, but as it is easy and common for users to follow all of a particular user's boards, it gives you an easy chance to share your pins to a wider audience more quickly. As with any social media platform, the more followers you have, the greater your reach will be, and that reach can grow extremely quickly if you have content that people crave.
It seems like many people are having great success with Pinterest, including many bloggers, businesses, and writers. If any of you have any Pinterest success stories that you would like to share, we would be thrilled to hear about them! Happy pinning!
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by Lyn Lomasi, Staff Writer
If you browsed my Facebook wall (or other social media sites I am a member of) and hadn't before (or were not made aware of what I do), you might quickly become confused. Why? I often share work written by my friends as well as what I create myself. This means some topics might conflict with my personal viewpoints and other things posted -- and that's okay. However, it is confusing to some people and I receive questions about it often.
Here's the deal. Freelance writers often get paid based on page views. Therefore, I frequently share to help them out once I have read a piece. Sometimes I agree with the points made in my friends' articles and sometimes I don't. I don't always share based on topic because I can disagree with a topic and still feel the article has value. Even if someone doesn't agree with me, they have a right to speak their mind as well. Unless it's harmful to others, opinion doesn't affect my choice to share the link to someone's work on various social networks.
My strategy for reading when my friends do the same is to click what I'm interested in and ignore the rest. It's silly to send a message to someone asking them not to post certain things. Yes, I have had that happen: (http://www.articlewriterforhire.com/1/post/2013/10/please-dont-tell-me-what-to-post-on-facebook.html). I realize I do share lots of stuff on social sites. Please ignore what you aren't interested in and only share what you are. After all, sharing should be organic, not forced.
What's your sharing strategy? Do you use opinion as one of the deciding factors in sharing content on social media?
Photo Credit/Copyright: Lyn Lomasi
I originally published this on BUBBLEWS (no longer published there)
You're looking at your fan and follower lists and you want them to grow. But there are certain things you just shouldn't do to achieve that. Because many web writers get paid an incentive when people read their articles, every view counts. However, did you know that the majority of views actually won't come from your fans and followers? In most cases, the majority of views come from people finding your work in search. It's still great to have fans and followers because it means you know what your readers want. It's also a fun way to connect with your readers and the writing community. But there are some fan and follower no-nos that every web writer should be aware of.
Don't expect someone to be your fan just because you are theirs. This is something web writers come across often. If you become someone's fan or follower on content sites with a community aspect, they often reciprocate, but not always. Don;t be offended when the don't. They may just be too busy to read other people's work. You may also write on a topic they are not into. There are plenty of reasons someone may not want to follow your work, even if you follow theirs. There is nothing wrong with this. In fact, this is how it should go. A reader who is interested in your work more than in your reciprocal following is more valuable.
Don't personally advertise your work to people who already follow you. I see this issue come up often. Person A subscribes to person B. Person B is excited to have a new follower. So each time Person B publishes, he excitedly tells Person A to go check out his work. The problem? Person A is subscribed. He receives the notice in his inbox already. He doesn't want to be asked to read it twice. After dealing with this a few more times, Person A unsubscribes and starts ignoring messages from Person B. There's nothing wrong with being excited about your work. But don't force it onto people. If someone has subscribed to your work, they're interested and will probably read it. But don't eliminate that interest by overdoing it on the reading invitations.
Don't assume that because there is no comment, a person didn't read your work. Once you make a certain amount of connections, there may not be enough time in a day to do all that you want. Some people, like me, save time by leaving little to no comments on the work they read. Not getting a comment should not have you sending messages asking people if they've read your work. If they want to read it they will and they may or may not leave a comment when they do. If you ask your fans and followers if they've read your work, this can seem like pestering and cause them to unfan you or unsubscribe to your work.
Don't ask "Can you be my fan?" This can actually cause people to turn away. If someone reads your work and they like it, they will become your fan. But asking someone to be your fan is considered bad netiquette. I have a great following, when it comes to my work. Do you think I got there by asking people to add me? Not at all. I don't ask people to become my fan. If they want to, that's great. But I'm not going to pressure people into clicking that fan or follow button. There are many reasons may not be able to fan or follow me and maybe they don't enjoy my work. That's perfectly fine with me. I'd rather have fans and followers who actually want to be there.
More from Lyn:
Web Writing Tips: Marketing No-Nos
How Much Money Can I Make Writing for Yahoo! Contributor Network?
Web Writing Tips: Getting Started
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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