by Lyn Lomasi, Write W.A.V.E. Media Staff
"Amy who?" If you get that question often, you need some help branding yourself. Have you ever thought about twitter? Perhaps you've tried twitter already but don't know how to brand your company with it. You're just talking to thin air, right? Wrong. If you use twitter correctly and tap into the available resources, you have access to a very wide audience. I've been using twitter to brand myself in several niche areas for years. So how do I do it?
Follow people who represent what you stand for. This is one of the most important ways to show people what your company is all about. If you want people to know you are involved in a particular activity, be involved in it everywhere, including twitter. One of my missions in life is to help rescue and bring appreciation to small animals. Anyone who knows me, even for a second, knows this. Why? I put it out there. I talk about it, write about it, have a web page about it, facebook about it, and yes, twitter about it with a twitter account dedicated to that alone. On that account, I interact with other animal lovers. Following and keeping up with these people not only shows I'm involved, but it keeps me up to date with what's going on in that niche area.
Tweet tips about your purpose. If your purpose is to bring attention to homelessness and you're tweeting about your new cat and his cute tricks, you are targeting the wrong audience. It's one thing to have random fun posts. But most of your posts should be related to the niche you want to brand yourself or your company in. Otherwise, your followers will be very confused as to what exactly you represent. Do people need to ask what your purpose is? Do your followers often have nothing to do with your niche? If so, work on tweeting more about your purpose, lest you branded for something completely unrelated, such as silly things cats do, instead of fighting homelessness.
Tweet links to more information. This shows your followers you know what you're talking about. An authority on a topic should have an outlet where the topic is further discussed. This could be a blog, a website, a facebook page, or all of the above. Tweeting these links helps to brand your name (or company name) to a niche topic because it shows activity on a particular topic. I am well-known for my parenting and pet content. Why? I live it, write about it, and share content about it regularly. Those links go out to twitter every single time so that followers know what I stand for. When your followers know what you're about, they will start to look forward to this information. That's when you know you've done a good job branding. But don't stop. Keep up the momentum.
Use hashtags that represent your purpose. This helps readers and potential followers find your tweets. If you tweet about homelessness, you might use the tags #poverty, #homeless, or #homelessness after your tweet to indicate what you're talking about. If you do this with every single tweet, people come to associate you or your brand with the topic. To reach the maximum amount of people, experiment and search twitter for various hashtags that mean the same thing. Choose the ones that produce the most results. The more people that regularly use a hashtag word or phrase, the better.
Use hashtags that represent your brand. You can also take it a step further and create tags that represent your company or name. Place those tags, as well as other related tags, in every tweet so that it's easier for people to find you and associate you with certain topics. I add #LynLomasi in many tweets that I want associated with my brand. One of my websites is called Life Successfully. When I tweet about something I want branded to that website, I use the hashtag #LifeSuccessfully.
There are many ways to brand yourself on twitter. Be clear and consistent in the methods you choose to gain the most positive results. Be fair and don't spam too many links or over post. That will actually cause you to lose followers, rather than gain them. Be authentic and use twitter to enhance what you already believe in.
**Photo Credit: Lyn Lomasi
by Lyn Lomasi, Staff Writer
I've said it before (Gloomy is Good, Too) and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust.
You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time.
No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends.
Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake.
Photo Credit: Lyn Lomasi
I originally published this on Write W.A.V.E. Media.
Need a simple way to speed up your writing that you can use each and every time? I did too. That's why I invented my own outline or template, modeled after the style I use most frequently. If you write for several venues, you may need a different basic outline for each.
Design your outline. Think about what you will need within all or most of your submissions and design an inclusive outline. Because I most often write informative how-to-type articles for Yahoo! Contributor Network and my own venues, I only needed to design one outline. I use it every time, unless I have a special assignment that requires a different style. For YCN, my outline needed a title, byline, introduction, 5 steps, and a section at the end linking to three related pieces. Because I only write for myself when I'm not writing for YCN, I can use that same format for everything, unless I am doing a quick tip or that outline style won't work for the piece.
Each time you have an article idea, fill in what you can before writing. This has been even more of a life saver than my outline itself. I fill in the title and each point before I start writing. I generally will go through and do this with all my planned articles for each day before beginning to write. Sometimes an article will start flowing while I'm in the middle of this process because once the main points are filled in, it's very simple to complete the process. So I'll stop and finish that article. Once you try it, I can almost guarantee that you will never write an article the 'regular' way again.
Below is a sample outline, followed by that same sample filled in with info needed to begin an article.
by Lyn Lomasi
Tip sentence. text
Tip sentence. text
Tip sentence. text
Tip sentence. text
Tip sentence. text
More from Lyn:
(As you can see in the above outline, each area that needs bold or italic text is pre-formatted that way to keep it easy.)
Sample outline 2:
Guide to writing for the web
by Lyn Lomasi
Gear your text toward people and search. text
Gain an audience with niche specialties. text
Keep your audience by being truthful. text
Use personal experience to gain trust. text
Publish often and be consistent. text
More from Lyn:
(As you can see in this second outline sample, it will be very easy for me to write and fill in the rest of the details because I have my main points. They just need to be explained.)
Tired of writing about the same topic all the time? Your readers may be tired of looking at it as well. While it's great to specialize in something, you should also throw in other topics now and then too.
You can specialize in more than one topic without losing credibility with your readers. In fact, you may find they are glad to see random topics mixed in with what they are used to seeing you write.
If you want to succeed in freelance writing, variance can be a very good thing. Clients love writers who specialize. But they also like to see some versatility. This way, if they have a topic that shies away from your usual routine, they know they can at least consider you for the project. However, if you only write on one topic, how will they know if you are able to handle anything else.
Are you showing enough variance in your work?
Readers and fellow writers often ask me why I enjoy helping so many people? Am I worried about creating competition for myself? Why do I just freely give advice and inform others of what I do to succeed in writing? Am I creating competition by helping others succeed?
If I were creating competition, I am not afraid to play the game and I'd play it fair. However, I don't believe I am. Why? There is a vast sea of opportunities, gigs, jobs, and contracts in the writing world. It's not humanly possible for me to have every writing task to myself, nor would I desire to.
Aside from that, I am wise enough to know that every assignment is not for me. I don't know everything there is to know. Also, each writer has their own style. Why take on a project I know I can't do when there could be someone else better suited to it and who may need it more than I do? Instead, I could refer a good writer and move on to something better suited to me.
I have always believed in helping others, no matter the situation. Whether in my career or in every day life, if I see someone who needs help, I'm going to provide it if I have the means. If you knew a secret that could change the whole world for the better, would you keep it to yourself? Of course not - at least, I hope not.
No, writing advice is probably not going to change the world. However, if I can offer some guidance that can help change someone's perspective or career for the better, you can bet I'm going to tell them. One small piece of advice or word of encouragement could be all that is standing in the way of someone living their dream. How do I know this? People have given me that kind of hope and assistance. Were it not for fellow writers pushing me and offering me advice, who knows where I'd be today?
So, am I creating competition by helping others succeed? Does it really matter?
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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