by Lyn Lomasi, Write W.A.V.E. Media Staff
Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.
Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.
Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.
Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.
Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.
Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.
*I originally published this via Yahoo Contributor Network
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8 Musts on a Freelance Writer's Website
by Lyn Lomasi, Staff Writer
Ever wonder how I seem to get so much done in a day? One of my methods is by using specific templates or outlines that I make myself.
Some of my templates are geared toward specific types of content and some are geared toward specific sites. For instance, some sites may not allow for basic html commands, like bold and italic text or in-text links. Therefore, my templates or outlines for those sites will look different than those I may do for many other sites.
More tips on this with sample templates: Quick Web Writing Tip: Make an Easy Outline to Speed Productivity
by Lyn Lomasi, Staff Writer
As a long-time web writer who now also helps fellow writers succeed, people often ask me how to make more money. What are the best ways to succeed in web writing and how does one apply them for the maximum reward?
Maximize your content. Keep the rights to your content as often as possible and re-purpose it when you can. Many publications will accept non-exclusive work, which means you can do the work once and get paid for it repeatedly. Just be sure that the information stays up to date and syncs well with each publication it's submitted to. Even if you have ti make a few changes now and then, it will be easier than writing new content every time. While new content has its place as well, there's no reason you can't re-purpose existing content when appropriate.
Be flexible. We all have our own habits and methods. However, sometimes it pays to bend personal rules if it makes a client happy to do so. You of course want to always let a client know when you feel what they want isn't what's best for them. However, you should also be flexible in some of the ways you work so that may better provide the service in the way clients expect. They each will expect something different. Therefore, it pays to listen, keep an open mind, and be able to adapt to varying situations.
Meet or exceed deadlines and expectations. Happy clients will often be repeat customers, which means there will be more money lining your pockets (or your PayPal funds). A big part of keeping clients happy is meeting the deadlines and guidelines laid out in the contract. When you can do this every time -- and exceed expectations when possible, clients are more likely to use you again or even recommend you to others. Just like any other business, word of mouth can be paramount to making more money in web writing.
Spread your talent. Some people will be content with just one client. I've been there before. However, no matter how well one client pays, it's always good to have more than one. That way, if something happens unexpectedly, you don't lose all of your income. Keeping a variety of clients also provides more experience writing upon request in varying styles and topics.
All web writers need a website. I've said this many times before. But I will say it again and again. All writers need a website. Your website is where clients can find more about what you do and contact you for services. A good writer's website should include at the bare minimum a contact form, an online resume, samples, and a blog. For more on what to include, please read "8 Musts on a Freelance Writer's Website." If you use your site correctly, you'll be making more money just by having an easy way for clients to interact with you.
Maintain a blog on your professional website. As mentioned above, a blog is an essential part of a writer's website. In addition to helping fellow web writers succeed, keeping an active blog helps showcase what you can do to clients, which can lead to more money. Some things successful web writers can blog about include writing tips, marketing tips, information for clients, book releases, tour/book signing dates, events, and special features of your work. The possibilities are endless. Just keep it active and keep it relevant. The more you blog, the more traffic your site will get if you do it right. This can lead to more clients. Active writers generally make more money than those who are simply waiting around without action.
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Many people are looking to the internet for careers they can do at home. Naturally, web writing is one of the choices people often consider. You log on, string some words together, and someone buys them. Sounds simple, right? People ask me daily if it's easy to be a web writer. In turn, I instruct them to figure out if web writing will be easy for them because each person is different.
How easy is it to get started in web writing? The answer to this actually depends on what your goal in web writing is. Who will you write for? Yourself, community-based sites, private clients, or some other venue? Once you make that decision and learn more about how that particular web writing career works, then it will be fairly easy to figure out how to get started.
Can anyone make money writing for the web? Yes and no. Honestly, anyone can make some kind of money in web writing. But only those with talent and dedication will make consistent and legitimate income as a web writer. Like any other career, you have to put in real effort in order to succeed. It's only an easy career choice if quality web writing comes easy for you often enough to make it a career.
Is writing for the web easy? Writing takes time and effort, as with most other careers. If the type of writing talent needed comes easy to you, then this role may suit you. Of course, even if it takes a bit more effort, that doesn't mean it isn't right for you. It may not be as easy to dedicate yourself to web writing if each piece produced comes with too much difficulty.
How do I know if web writing is the right choice? Do you enjoy spreading the word about causes close to your heart? Maybe reporting sporting events or celebrity news is your forte. Do you have special experience in subject that is close to your heart – and can you write about it? Can you meet deadlines imposed by clients with their specifications? Ask yourself these and other questions, based on your research of writing for the web as a career. Figure out how many words you can reasonably write in the time period you want to dedicate to this. Then, figure out how much you would potentially make for that number of words. If your ideal income is nowhere near those figures, then web writing will not be an easy career choice for you.
Need a simple way to speed up your writing that you can use each and every time? I did too. That's why I invented my own outline or template, modeled after the style I use most frequently. If you write for several venues, you may need a different basic outline for each.
Design your outline. Think about what you will need within all or most of your submissions and design an inclusive outline. Because I most often write informative how-to-type articles for Yahoo! Contributor Network and my own venues, I only needed to design one outline. I use it every time, unless I have a special assignment that requires a different style. For YCN, my outline needed a title, byline, introduction, 5 steps, and a section at the end linking to three related pieces. Because I only write for myself when I'm not writing for YCN, I can use that same format for everything, unless I am doing a quick tip or that outline style won't work for the piece.
Each time you have an article idea, fill in what you can before writing. This has been even more of a life saver than my outline itself. I fill in the title and each point before I start writing. I generally will go through and do this with all my planned articles for each day before beginning to write. Sometimes an article will start flowing while I'm in the middle of this process because once the main points are filled in, it's very simple to complete the process. So I'll stop and finish that article. Once you try it, I can almost guarantee that you will never write an article the 'regular' way again.
Below is a sample outline, followed by that same sample filled in with info needed to begin an article.
by Lyn Lomasi
Tip sentence. text
Tip sentence. text
Tip sentence. text
Tip sentence. text
Tip sentence. text
More from Lyn:
(As you can see in the above outline, each area that needs bold or italic text is pre-formatted that way to keep it easy.)
Sample outline 2:
Guide to writing for the web
by Lyn Lomasi
Gear your text toward people and search. text
Gain an audience with niche specialties. text
Keep your audience by being truthful. text
Use personal experience to gain trust. text
Publish often and be consistent. text
More from Lyn:
(As you can see in this second outline sample, it will be very easy for me to write and fill in the rest of the details because I have my main points. They just need to be explained.)
Need to create an HTML link but don't know how?
Simply use the code below and replace the red areas with your intended text and link.
<a href="http://www.articlewriterforhire.com">Article Writer for Hire</a>
Insert this text into your intended html template.
When you use the above code in an html template, it will display like this:
Article Writer For Hire
That's it! You have now created an html link or hyperlink.
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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