by Lyn Lomasi, Staff Writer
I've said it before and I'll tell you again. Helping others is an important part of being a web writer. Not only can you use your words to do good in the world. But you can also use them to help other writers get where you are.
But I just started. How can I help? No matter where you are in your web writing career, you've done something or learned something that can benefit someone else. Maybe you discovered a new venue others may not know about. Perhaps you learned of a resource that might help. Maybe you struggled in life and you can help someone else with a similar struggle.
Won't helping others hinder my success? No, no, and NO!! There is plenty to do for everyone. We each have our own unique goals and talents. We also each have our own styles and areas of expertise. For more insight, I discussed this aspect at greater length in the post: "Am I Creating Competition by Helping Others Succeed?"
But I don't have time to help others. What? Sure you do! You can help others while doing your normal work. Help can occur within the posts you might already make daily. Also, think of some of the moments you might waste in the day, such as time on meaningless forums or Facebook posts. Instead, use that time on forums and Facebook posts that might help others. You don't have to ditch all of your fun. But it's not that hard to find some time to help others.
Why should I help other people? Why not? It's simply a good thing to do. For me, this is always my favorite part of what I do. But there are other benefits as well, if that's not enough. Oftentimes, those who help others have the most success. They usually find something people need and help them achieve it or maybe they are just so nice and helpful that people are attracted to them or their business. It also may help you build important business connections. There are various reasons helpful people succeed. Therefore, if the joy of helping someone isn't enough, at least think of the possible financial rewards.
Have you helped someone today? What are some of the ways you help people?
by Lyn Lomasi, Write W.A.V.E. Media Staff
Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.
Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.
Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.
Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.
Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.
Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.
*I originally published this via Yahoo Contributor Network
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8 Musts on a Freelance Writer's Website
by Lyn Lomasi, Write W.A.V.E. Media Staff
It's always good to establish yourself in a topic. However, sometimes it's good to be spontaneous as well.
Jump in and do something you don't usually do to give your readers something different. When you fall into your typical pattern, it may appear to your readers that your main habit (or group of habits) is all you know.
Being spontaneous with your writing helps readers get to know you, keeps them interested in coming back for more, shows clients and potential clients what you're capable of, and also may bring in new readers who may not have noticed you otherwise. Plus, it's good for you as well. Spontaneity can help develop writing skills you may not have exercised before.
Have you ever been spontaneous in your writing?
by Lyn Lomasi, Write W.A.V.E. Media Staff
"Amy who?" If you get that question often, you need some help branding yourself. Have you ever thought about twitter? Perhaps you've tried twitter already but don't know how to brand your company with it. You're just talking to thin air, right? Wrong. If you use twitter correctly and tap into the available resources, you have access to a very wide audience. I've been using twitter to brand myself in several niche areas for years. So how do I do it?
Follow people who represent what you stand for. This is one of the most important ways to show people what your company is all about. If you want people to know you are involved in a particular activity, be involved in it everywhere, including twitter. One of my missions in life is to help rescue and bring appreciation to small animals. Anyone who knows me, even for a second, knows this. Why? I put it out there. I talk about it, write about it, have a web page about it, facebook about it, and yes, twitter about it with a twitter account dedicated to that alone. On that account, I interact with other animal lovers. Following and keeping up with these people not only shows I'm involved, but it keeps me up to date with what's going on in that niche area.
Tweet tips about your purpose. If your purpose is to bring attention to homelessness and you're tweeting about your new cat and his cute tricks, you are targeting the wrong audience. It's one thing to have random fun posts. But most of your posts should be related to the niche you want to brand yourself or your company in. Otherwise, your followers will be very confused as to what exactly you represent. Do people need to ask what your purpose is? Do your followers often have nothing to do with your niche? If so, work on tweeting more about your purpose, lest you branded for something completely unrelated, such as silly things cats do, instead of fighting homelessness.
Tweet links to more information. This shows your followers you know what you're talking about. An authority on a topic should have an outlet where the topic is further discussed. This could be a blog, a website, a facebook page, or all of the above. Tweeting these links helps to brand your name (or company name) to a niche topic because it shows activity on a particular topic. I am well-known for my parenting and pet content. Why? I live it, write about it, and share content about it regularly. Those links go out to twitter every single time so that followers know what I stand for. When your followers know what you're about, they will start to look forward to this information. That's when you know you've done a good job branding. But don't stop. Keep up the momentum.
Use hashtags that represent your purpose. This helps readers and potential followers find your tweets. If you tweet about homelessness, you might use the tags #poverty, #homeless, or #homelessness after your tweet to indicate what you're talking about. If you do this with every single tweet, people come to associate you or your brand with the topic. To reach the maximum amount of people, experiment and search twitter for various hashtags that mean the same thing. Choose the ones that produce the most results. The more people that regularly use a hashtag word or phrase, the better.
Use hashtags that represent your brand. You can also take it a step further and create tags that represent your company or name. Place those tags, as well as other related tags, in every tweet so that it's easier for people to find you and associate you with certain topics. I add #LynLomasi in many tweets that I want associated with my brand. One of my websites is called Life Successfully. When I tweet about something I want branded to that website, I use the hashtag #LifeSuccessfully.
There are many ways to brand yourself on twitter. Be clear and consistent in the methods you choose to gain the most positive results. Be fair and don't spam too many links or over post. That will actually cause you to lose followers, rather than gain them. Be authentic and use twitter to enhance what you already believe in.
**Photo Credit: Lyn Lomasi
by Lyn Lomasi, Staff Writer
I've said it before (Gloomy is Good, Too) and I'll say it again. Authenticity is the key to returning readers. Being the true you creates trust.
You may not win over everyone by being you. But your goal is not to please everyone. If you think it is, you may need some serious rethinking time.
No matter how much it may seem that you have different thoughts than others, there will always be someone else who can relate. I am finding this out lately as I open up more on a personal level with certain friends.
Even if no one agrees with you, it is better to be authentic than to fake it just to save face. Readers like honesty and although they may not always agree with you, they'll respect you much more for being real than they will for being fake.
Photo Credit: Lyn Lomasi
I originally published this on Write W.A.V.E. Media.
Why would online article writers need a website if many article submission sites allow a professional profile? This is a question I get asked often when I mention the idea. Learn some of the many reasons all freelance web writers need a website of their own.
When applying for online writing jobs and gigs, reference links and/or a resume are often required. This will be much simpler for those with a website. Some may create an area where a client can download their resume by requesting the link. Others may post links to samples. Yet others may do both or handle it another way. Online article writers need a website in order to reference their work all in one place.
Professionalism is key, even though you don't see your clients face-to-face when writing online. A freelance writer's website is like a virtual resume, meeting place, and office at the same time. This is where you can let your clientele know you are professional by including all of the right things. A bio, samples, and a contact page are just a few. Read "8 Musts on a Freelance Writer's Website" for more details on those and other must-include items for professionalism.
Even if a client finds your work elsewhere, they may want to know more than they can find in a limited bio attached to your profile on a content site. This is where your website comes in handy. Many content sites allow article writers to place a link to their website in their profile or bio. Also, be sure to link to it from any blogs or other profiles you have. Giving clients (both potential and current) a place to find more information about you as a person and as a writer is very beneficial to them as well as to your writing career.
If you have any big writing projects, off days, exciting news, etc it can be posted to your website. Of course you don't want to announce information that is too personal, but a web writer's website can serve as a great way to spread the word. Doing this has many benefits. Some include letting clients see that you are accomplishing things, engaging with your audience, and also depending on the announcement it might bring in more readers or clientele.
Depending on how much bandwidth your site allows, this can be a great place to store certain files. Of course you still need a hard copy backup, but storing them in a secure, hidden location on your website can help you keep everything related to your online article writing all in one spot. This also can free up space on your computer if you'd rather not have the files there. Just be sure, as mentioned above to keep a hard copy if you go this route.
Ever come across a news or information article only to discover that the facts are all wrong? Don't let that be your article. If you represent something as a fact, be certain you have confirmed the information with more than one source.
Do your research and do it well. Check, double check, and then check again.
Letting misinformation slide even once can damage your web writing reputation. More importantly, misinformation can be potentially dangerous to your readers.
Before you submit that article you just wrote, be sure you have done your research. Readers will trust you more and you know you are only putting the actual truth out there.
What do you want out of your writing? Are you writing for the money? The audience? Do you write to help others? Is it simply because you like it? Whatever you write, always know what it is you want to get from it.
Knowing what you want will help you get to your goal faster. It will also help you make important decisions along the way. Never write a word without knowing its intended purpose as well as where you want to be with writing, in general.
What you want should be apparent in your actions, as well as your words.
Do you know what you want?
Readers and fellow writers often ask me why I enjoy helping so many people? Am I worried about creating competition for myself? Why do I just freely give advice and inform others of what I do to succeed in writing? Am I creating competition by helping others succeed?
If I were creating competition, I am not afraid to play the game and I'd play it fair. However, I don't believe I am. Why? There is a vast sea of opportunities, gigs, jobs, and contracts in the writing world. It's not humanly possible for me to have every writing task to myself, nor would I desire to.
Aside from that, I am wise enough to know that every assignment is not for me. I don't know everything there is to know. Also, each writer has their own style. Why take on a project I know I can't do when there could be someone else better suited to it and who may need it more than I do? Instead, I could refer a good writer and move on to something better suited to me.
I have always believed in helping others, no matter the situation. Whether in my career or in every day life, if I see someone who needs help, I'm going to provide it if I have the means. If you knew a secret that could change the whole world for the better, would you keep it to yourself? Of course not - at least, I hope not.
No, writing advice is probably not going to change the world. However, if I can offer some guidance that can help change someone's perspective or career for the better, you can bet I'm going to tell them. One small piece of advice or word of encouragement could be all that is standing in the way of someone living their dream. How do I know this? People have given me that kind of hope and assistance. Were it not for fellow writers pushing me and offering me advice, who knows where I'd be today?
So, am I creating competition by helping others succeed? Does it really matter?
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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