by Richard Rowell, Write W.A.V.E. Media Staff
Many content creators have been doing collaborative content for some time now. The greatest reason for this is that combining audiences can do a lot of good for all collaborators involved. But collaboration isn't just good for exposure and traffic. It also brings together different perspectives and talents in ways that you may never have before anticipated.
What’s so great about collaboration, though, is the fact that many times, you’ll end up with something unexpected.. Sure, sometimes a collaboration will start out well-intentioned and end up being a disaster. But when the chemistry is there between creators, something special can happen.
It’s sort of like a duet with musical artists from disparate genres. Different types of content creators can come up with some pretty unique stuff by using the best of their talents to complement one another. Writers connecting with videographers can bring their words to live. Bloggers teaming up with copywriters can find the missing bits to taking their marketing to the next level.
There are many cases where like-minded content creators can do a lot of good together. But by mixing and matching creators from different fields, the power of collaboration becomes that much greater. You have to be open to some interesting, sometimes completely unexpected partnerships, because it may be the collaboration that makes one or both of your lives a whole lot better.
Never underestimate the power of collaboration. That math professor may have a passion for gaming just like you do and add a new dimension to your blog that your audience might appreciate. Maybe you’re a vlogger with a strong core audience, but you found a blogger who wouldn’t seem to be a natural fit, yet found a way to connect to a brand new audience you never thought was there before!
So if you ever find yourself struggling on your latest project, you may find someone out there who’s willing to add their own talent to the mix. Not all collaborations end well, of course, but even those that don’t can teach all involved a lot. Those collaborations that do succeed, however, are to be treasured. Never be afraid to collaborate if the terms make sense. It’s always good to try something new and people love to be surprised.
Have you ever collaborated with other writers or content creators? Have they failed or succeeded? How would you suggest going about your first (or next) collaboration?
See our Writers Helping Writers page for all the ways that the Write W.A.V.E. Media Network is helping writers and other content creators for free!
by Barney Whistance, Contributing Writer
It's hard to imagine the time when we didn’t use apps. They have just been around for the last 5-7 years, but their effect has been so powerful, engulfing, mesmerizing, easing, soothing & above all connecting that they have changed the way that we live and interact with each other. Their power has been so immense that now anyone who is not using them skillfully is bound to lag behind others in terms of productivity and social interactions. Apps have invaded and violently changed how we function in different spheres of life from working out to finding locations to playing games, apps have it all covered. You name the function, there will be thousands of apps trying to work out a way to increase productivity or give you more options for solving or helping that function that was previously possible. People used to give a name to eons that were known on the technology humans were using at that time like the stone, bronze & iron ages. I call the time we live in, “The App Age”.
But why have apps been so successful and powerful and why have we been accepting towards them? We as humans are normally highly resistant towards change but this was a change that wasn’t shown the resistance of any kind. There are some factors that work in the favor of apps which are linked to our functioning as humans. The psychological hit often accompanies acceptation. Let’s explore the factors which bestow apps their massive popularity and power!
Optimizing the Power of Attention Span!
We as humans have quite limited attention spans and if we get distracted too much and switch on between different things, we tend to start skimming very easily. Apps are powerful mediums to catch and optimize attention spans as when you are engaged with an app it's quite a move to close it down and move to on another one. You have to come back out it once you are in it, that’s the best use of our psychological factor of remaining in touch and exploring.
We all have our smartphones and handheld devices with us all the time and apps can be accessed from them very easily, anywhere. We can use them on the go, while on the bed, in the loo, just about everywhere imaginable. This convenience fans the power of addiction. Through apps, if we like something, we can stay on it for as long as we want to.
Apps are highly useful when it comes to getting things done in a faster and much easier manner than ever before. Our emails are now on our phones and we can respond to our emails faster than we could previously. No late reply and acknowledgments know. We can get connected to our employees and work in a virtual workplace even if we are not physically present in the office, this duality makes it easier to get more things done in the same time period.
Increasing Brand Power
Because brands can now have dedicated apps, they can now send their updates and promotional deals right to the hand of the consumer itself. Now that’s direct marketing! This has fanned the economy and increased sales for nearly all brands who have utilized app power to a greater extent than others. It's now more sensible to get a customized app than spending money on advertising through conventional means as the ROI is much higher on this one. Apps can also be linked back to company websites which can offer troves of information to all those who want to learn more. Redirecting traffic increase conversions into sales.
Harnessing the instinctive drive to communicate
We humans are social animals. We love to devour any tool meant for increasing our interaction with others. From Facebook to Snapchat, everything is apter as apps than as websites. The possibility of constant revisits and ability to keep a conversation alive has turned apps into a social behemoth. It's not just people, companies are also jumping the bandwagon by getting customized social media campaigns for themselves.
With the number of apps now in the millions, apps are set to further revolutionize the way we live more yet and the more ability you have to harness its power, the more you will be able to get what you desire.
Barney Whistance is a passionate Finance and Lifestyle blogger who loves to write about prevailing trends. You can find him using Twitter and LinkedIn.
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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