It is difficult, however, to try and alleviate some of the complications that come along with gaining a foothold in this all-important aspect of online visibility. Simply writing about your field isn't always enough. Simply watching the popular keyword phrases and writing to the trends isn't always enough. You need to build a fan base before you truly start producing. Yes, you have to have content for your potential fans to go to. But the worst possible feeling is to produce tons of well-written and pertinent content, then have no one view it.
At first, it's very common to receive very little interest in the articles on your blog. But you simply can't give up. Taking a short break is fine, especially if you find yourself burning out and needing to regroup. However, the best way to find help if you're struggling to build your thought leadership in your field, no matter what that field is, building your network of like-minded people in your field and related fields is key. It's important to be in contact with thought leaders in a wide variety of fields, as well, because oftentimes one thing can lead to another even if it doesn't seem related. By building this network, you can help both yourself and others become the best thought leaders that they can become.
Each individual has a special angle to offer the online community. Sometimes you just have to find someone who gives you the right prompt or simply the attention and motivation you need to keep your online and social media efforts on the right track. Whatever you do, don't give up. Giving up just makes things worse!
Unfortunately, "write it and they will come" are not the words to live by. You do have to keep writing, but you also have to make sure that you have a strong network to both share your ideas and help others spread theirs. In the end, it can work for everyone if you invest the time and energy into both cultivating relationships and providing the best possible content.
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