by Lyn Lomasi, Write W.A.V.E. Media Staff
Online article writers serious about their writing must remember the purpose of our content is to provide someone else with the information they need. Even when the writing goes to a client that will not return any page view or click revenue, remember that their audience still needs accurate and relevant info as well. Ultimately, someone will be reading the finished content. Here are five ways online article writers can get and keep clients.
Get and Keep Clients by Learning SEO
I know I must sound like a broken record to regular readers, I mention SEO so often. There's a reason for that. SEO skills are an absolute must if you are serious about making money as an online article writer. The main purpose clients purchase web content is to draw traffic where it's placed. If your articles do not have proper SEO, clients will look elsewhere to meet their content needs. If you often lose out on higher paying clients, gigs, and assignments, SEO skills may be to blame. If so, get and keep clients by reading up on SEO and implementing it into your work.
Get and Keep Clients by Providing Consistent Effort
Some online article writers make the mistake of putting less effort into lower-paying gigs than they would with others. This makes no sense. First, this shows a lack of pride in one's own work. Secondly, your name or pen name will be attached to everything you write. Do you really want potential clients to read one of those lesser-effort articles? Would someone want to hire you after reading them? Online article writers are lucky in that many of us enjoy doing this for a living. Plus, we can make money writing articles from anywhere we prefer - even at the beach. However, that doesn't mean that we shouldn't maintain consistency and professionalism. Putting effort into each and every piece of content you produce gives you better odds of being noticed and appreciated by clients.
Get and Keep Clients by Making Assignments Unique
When a client gives out an assignment, there are times where you may feel the topic is too broad for their audience. To solve this, write on the topic the client has assigned you, but choose a unique slant. Most will likely appreciate the extra effort. For instance, if the client asks you to write about bathrooms for seniors, you could write about eco-friendly bathrooms for seniors. Go for an angle that isn't saturated all over the web. Some clients might need reasoning behind your changes, but in my experience, most understood when I explained about topic saturation. I rarely receive rejections on my work. Sometimes clients will reward the extra effort with extra money or be appreciative enough to buy more content. Even so, don't get upset with those who don't seem appreciative. Just make any revisions and move on. That's another way to keep clients.
Get and Keep Clients by Setting Up and Maintaining an Updated Website
Setting up and maintaining an updated and professional website is an absolute must for online article writers for hire. A website will give you a place to share writing samples and a background on yourself and your writing skills. Have a contact form on your website as well as an alternate email in case the form experiences a glitch. Potential clients may like something they see on your site and bookmark it for later if they aren't yet ready to purchase content. Keep the website updated with current information so that people will want to continue visiting. Maintain a blog with writing tips and business updates. Get and keep clients by referring them to your website for business, rather than an email address. This is an important way to establish your personal brand as a freelance writer.
Network With Fellow Writers
Learning and growing is a big part of being successful in an online writing career. Things change so rapidly that it's important to stay connected with other writers to learn and grow together from each other. Just because you've been writing for years does not mean you know everything there is to know. While you may have expertise on one aspect of writing, another writer may be an expert in a different area. Get and keep clients by networking with other writers to share and discuss knowledge. This will keep you up to date in the online writing field. Plus, it can be a great deal of fun.
*I originally published this via Yahoo Contributor Network
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8 Musts on a Freelance Writer's Website
by Lyn Lomasi, Write W.A.V.E. Media Staff
When freelancing for a living, a business website to refer clients to is a must. This is a simple and professional way to let clients know what services and expertise you can provide. But what information is essential to share? As one who has been freelancing for years, here are 8 things I feel are absolute musts on a freelance web writer's website.
A bio describing some of your experiences, interests, and areas of expertise should be included in a prominent area. This lets potential clients know exactly what you are all about. You want them to know this because it helps them decide if you may be what they are looking for. Would you rather hire a construction contractor who was upfront with their skills and experience or one who simply stated he was a contractor with no additional information? Freelance writing is no different.
Experience is touched on briefly above, but you may be wondering what to include. Experience can refer to degrees and it also can refer to work or research that you've done. For instance, are there special clients or media agencies you have worked for? Do you have a degree that contributes to what you produce as a freelance writer? How many years have you been freelancing? These are just some of the things you can discuss on your website.
Potential clients will need to see what type of work you are capable of. It also is a good way to show your professionalism and skills to more people. You can still email samples to potential clients, but it will be much easier for both of you (and provide a wider reach) if you make these easily available on your website. Some may choose to display these as files that can be downloaded. Others may choose to link to work they've done around the web for various clients and content sites like Associated Content.
A contact form is an easy way for potential clients, as well as readers, to communicate with you. These are easy to set up and can be customized to fit your purpose. These forms will forward directly to your email address. It makes contacting a simple and quick process for those who visit your website. They also can help to cut down on spam requests, as many can be customized to track IP addresses, ask for a captcha code, and other preventative measures.
This is where you can engage and interact with your audience. It's where you can talk about different aspects of the writing business, give writing tips, and also give updates on your business ventures. Don't be afraid to add some fun things in every now and then. Who you went out with last night and what you did may not be a good topic for a blog on your business website, but adding an appropriate personal touch is good. It helps followers and potential clients connect with you.
RSS and Email Subscriptions
Freelance web writers should always have a way for their audience to stay updated on their work. RSS feeds and email subscriptions can be extremely helpful here. Some content sites that freelancers may write for already have RSS feeds available to the writer. These can be placed in widgets that allow readers to view or subscribe to the content via email or feed readers. Each time a piece of content is published to the feed, those who are subscribed will be updated. Making this available on your website can be helpful in building a following.
Social Media Connections
If you are using social media (Twitter, Facebook, LinkedIn, etc) to increase your online presence or to make connections in the writing world, place those links on your business website. This will help people connect with you around the web and can be useful in creating a following. Not everyone is comfortable with every form of communication. Social media helps create a variety of ways to connect with your readership.
Every freelance web writer should have some form of interaction on their website. RSS, blogs, and social media links are a few ways people can interact with you and the site. You may also want to have an advice page where readers can use a simple contact form to put in suggestions or ask advice that you can answer in upcoming articles. A forum is also a good source of interaction, but only create one if you have time to keep up with it. The main point is to have some way that readers can interact with you and/or your website. This will keep people coming back.
Web Writing Tips: Why You Need a Website
Why All Web Writers Need a Website
Why All Web Writers Need an Online Resume Page
*I originally published a version of this via Yahoo Contributor Network
by A.L. Woods, Contributing Writer
As many of you in the online writing world know, a number of us were displaced due to the unexpected closing of the Yahoo! Contributor Network. When one door closes though, another one always opens. Many former Yahoo writers, including me, have already found new writing homes and haven’t missed a beat in generating continuing income. Unfortunately, others are still trying to replace this most needed source of revenue for their household.
There’s a lesson to be learned here for those of you who are new to freelancing, a lesson that many vets have continually tried to convey – that is, that it’s important that you diversify your income streams. Whether this means to always be in a circumstance that you’re working for multiple clients, that you’ve created a number of passive revenue sources (books, ebooks, writing for revenue share sites, having monetized online writing properties), or that you might even have an offline part-time gig or two on the side, it’s important that you understand that you must always have a mindset to diversify.
If Yahoo had been my only source of income when they announced their closing I would have literally been washed down the drain because even though they may be turning their interests to other projects, my financial obligations still require a source of income to be fulfilled.
Take the time today to research at least two other potential income streams that might be a good fit for you, develop a plan to get started with them, and actually work your plan. And then like those of us who had the wisdom to know that we couldn’t totally depend on Yahoo, when your day comes, you too will one day be able to dodge your own bullet and shrug your shoulders and say, oh, well, when one door closes …
Writing sites that I recommend:
Write W.A.V.E Media (of course!)
*Photo: F Delventhal via Flickr
A.L. Woods has been working as a freelance commercial writer since 1989. She is an author, editor, and lover of all things tech. When asked about her writing mantra, she states, "Building my own little corner of the world one word at a time."
Her writing interests include technology, health and fitness, medical, religion and spirituality, cars, Jeeps, Internet, digital and social media, and lifestyle.
"Wordsmithing is the spice of life." ~A.L. Woods
Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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