Lyn Lomasi, Staff Writer
Web writing can be like other forms of writing. But it also can be quite different. There are many things to learn if you want to succeed in this business. As an experienced online writer, I've learned a great deal about what works and what doesn't. Here are 10 things I feel every web writer should know.
People will talk negatively about you. Whether it's your neighbor, your significant other, or even one of your peers. Someone will have something to say. In order to succeed in online freelance writing, you need to grow a thick skin. Keep doing what you do best and prove your critics wrong. Rather than defending yourself with more hate speech, fight back through your work. Let it speak for itself.
Success in web writing takes work. Just because you can form a sentence does not mean you will instantly earn millions. Just like any other career - that's right, "career" - you need to put in effort to be successful. Some people will earn their way to the top faster, but regardless of speed, they all have to work in order to see results. The more you put into it, the more you get out if it. Taking shortcuts might seem to work at first, but it could all blow up in your face when you least expect it.
Online writing is not for everyone. Love to write? Good. Have talent? Good. That's part of the equation. But it's far from the entire puzzle. In order to make money, online writers need to be able to write just about every day. If it takes you weeks to get through one school paper, don't expect to immediately succeed in web writing. Some components are very similar. Can you produce quality journalism in a short time-frame? Do you enjoy the act? Then, you might be ready.
There's more to web writing than just writing. In online writing there is not always going to be an editor to look over and correct your work. Many times you will need to edit your own work. You also may need to promote yourself, be social with readers and fellow writers, and much more. Success in online writing comes from being flexible and having a variety of talents that complement each other.
Success comes from being unique. If you see another successful web writer, it's a good idea to study their techniques. However, it's bad idea to try to mimic their entire style. Why? They most likely succeeded because of being unique. If you are mimicking their style, you could be seen as a copycat, which will get you nowhere. Instead, follow their techniques and advice. Develop and apply your own style. Otherwise, the online world will chew you up and spit you out.
Learn while you earn. There is no one person who knows every single thing about online writing. Successful web writers learn something new daily. Study often and apply the knowledge, both in the beginning and throughout your career. You can never know too much. Things are always changing and evolving, especially in online writing.
Online writing is not the same thing as print writing. While both industries require quality, that definition varies for each. Web readers like to look up a topic and read something in simple terms to quickly answer their issue or interest. It takes great skill to simplify writing for easy scanning. This does not mean you need to sound uneducated. But it does mean you need to make your text easy on the eyes and easy to find. Think of the phrases you use when you search for similar things online. Obviously, you are more likely to search "homeschool tips" than "advisement for home educators". Your content should read the way you would search combined with what makes it easier for people to read.
You're obligated to your client, not the other way around. When working with others, especially long-time clients, it may be easy to feel like they owe you certain things. But the truth is, the client hired you. Their only obligation to you is proper payment for your dedication and hard work. Hopefully, they will also be respectful. But don't ask your client for extra privileges. Your client is not obligated to please you. If they want to give you something extra, that's perfectly fine. But, don't expect it and certainly don't ask for it.
You are a trusted source of information. Do your research. When people read articles that contain the information they need, they expect them to be accurate. If you can't do the proper research, don't take the assignment. If you continually provide accurate and detailed info, your readers will respect you more. On the other hand, if you do not, you can completely damage your online writing career.
Web writing is a career. While some may enjoy this as a hobby, it can indeed be a career and many people, like me, do this for a living. If you want to succeed, treat it like the career that it is. Not doing so can lead to failure very quickly. Be sure to also make it clear to family and friends that this is your career.
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of the Write W.A.V.E. Media network, they are your content superheroes to the rescue! Running their network, tackling deadlines single handedly, and coaching fellow writers & entrepreneurs to be thought leaders is their top priority. While rescuing civilians from boring content and marketing, they conquer the world, living the RV life and making Crafts For A Purpose with their awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels. They also strive to one day cuddle with lions and giraffes. Until then, they’ll settle for furry rescue kitties and doggies.
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