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by Lyn Lomasi, Staff Writer

Tired of writing about the same topic all the time? Your readers may be tired of looking at it as well. While it's great to specialize in something, you should also throw in other topics now and then too.

You can specialize in more than one topic without losing credibility with your readers. In fact, you may find they are glad to see random topics mixed in with what they are used to seeing you write.

If you want to succeed in freelance writing, variance can be a very good thing. Clients love writers who specialize. But they also like to see some versatility. This way, if they have a topic that shies away from your usual routine, they know they can at least consider you for the project. However, if you only write on one topic, how will they know if you are able to handle anything else.

Are you showing enough variance in your work?

Lyn is the founder of Write W.A.V.E. Media, parent company to LifeSuccessfully.com and several others. She enjoys publishing freelance writers and supports advocacy through journalism. She's also a freelance web journalist, Community Guide at Yahoo! Contributor Network, and a Y! Shine Parenting Guru. The homeschool ‘Momtrepreneur’ teaches with nature, books, and play. Pet and human homelessness, green living, positive parenting, and education choice (including homeschool) are her passions. She has been published all over the web with major media companies, as well as smaller businesses and organizations. Contact Lyn for guidance in the world of freelance writing.

Lyn on Twitter: @LynLomasi

by Ann Olson, Y! health contributor

Networking just isn’t essential for improving your writing–it can get you actual writing gigs. Like in the “real” world, most online writing jobs aren’t advertised,  and sometimes networking is the only way to get it.

Establishing relationships with other writers can help you find writing gigs advertised “behind-the-scenes”, eliminating the work of finding a job on your own.

It also helps you establish real connections with writers, allowing you to converse with like-minded people, share your thoughts and frustrations, and receive advice  about issues related to writing or working independently.

Potential Networking Ideas for Writers

If you want to actively network with other writers, your best strategy is to keep it online. Sure, you won’t have human-to-human contact, but you can reach thousands  of potential writers by sticking with online-only contact. When it comes to freelancing, faster is usually better.

Network online by using these websites:

Writing websites: Some websites, such as Associated Content or Constant Content, have forums where you can converse with other writers. Network with like-minded  writers here. Join a conversation, add real value to your replies, and engage others by asking questions. But be tactful when expressing your opinions–being too blunt  or making accusatory statements can give writers the wrong impression about you.

Twitter: It’s harder to engage in personal conversations with other writers on Twitter, but it can be done. Browse your writing friends’ follower lists for writers and  add them if they interest you. If this doesn’t yield favorable results, type in a keyword (such as writing or blogging) into the search bar to find recent tweets from  other writers. Remember, add the ones that only interest you.

To establish a connection immediately, use the retweet button on tweets that could be valuable to your followers–chances are, the original writer of that tweet will  thank you and take more interest in your future tweets. Alternatively, you can reply to them by typing @theirusername and adding your response.

Facebook: The key here is to find the areas where writers congregate, such as user-created groups or fan pages. Fan pages for popular writing or blogging websites,  groups for writing niches, or writing job board groups are almost always flooded with active writers. Add them. If they post an interesting status update or link,  don’t press the like button–comment and share how you feel about it.

Remember, add real conversation to establish real connections with other writers. Commenting for the sake of commenting will earn you a bad reputation fast, so make  your responses genuine–and remember, keep any promotion (websites, articles, products) to a minimum.

* This article was originally published on writingjobresource.com and is used with permission.

Ann Olson is a freelance health writer, featured Y! health contributor and healthy eating advocate.  Some of her work can be found on LIVESTRONG, Blend.com and Yahoo! Sports.

by Lyn Lomasi, Staff Writer

Which wolves are you feeding as you make your way through the crazy world of freelancing? According to a Native American legend, there are two different types inside each person's heart.

"A native American grandfather was talking to his grandson about how he felt. He said 'I feel as if I have two wolves fighting in my heart. One wolf is the vengeful, angry, violent one. The other wolf is the loving, compassionate one.' The grandson asked him, 'Which wolf will win the fight in your heart?' The grandfather answered: 'The one I feed.'"

Whichever wolf you decide to feed is the one that will emerge in interactions with your audience, as well as your clients. Freelance writing often involves dealing with both negativity and positivity from fans and business contacts.

Don't starve the wrong wolf.

by Lyn Lomasi, Staff Writer

Think freelance writing always means solitude? Think again. Any good freelance writer is not afraid to network with peers and even learn from them and collaborate with them.

Sometimes it takes a second pair of eyes on a draft to perfect it. There also may be a project too large for only one person. If you want to gain the work, you need to be in contact with fellow writers who can help.

Collective efforts toward a common goal can bring great rewards to a group of freelancers. I belong to several groups and freelance communities dedicated to writing. One can never learn too much or help too much.

Are you lost swimming in the sea of opportunities, not knowing which one is right for you? Perhaps you are just getting started and want to avoid common mistakes. When freelance bring their collective efforts together, be it a group of two or a group of thousands, it can have a lasting effect on their career.

When I first started in freelancing, I had no clue what I was doing. Through the collective efforts of my writing peers, I gained valuable knowledge that helped me succeed very quickly, Never underestimate the power of trading advice and sharing projects.

More from Lyn:

Freelance Writer Tips - A is for Activity

Freelance Writer Tips - B is for Blogging

Benefits of a Writing Buddy

by Lyn Lomasi, Staff Writer

When fellow freelance writers ask me what they can do to get their work out there, I can't recommend blogging enough. Sure, there are other great techniques I recommend as well. But blogging is high on the list.

Why blogging?

Blogging flexes your creative muscles in between work for clients. It can be used as stress relief, too. But even more importantly, it keeps your work flowing.

When readers and potential clients see your name going up frequently, it shows that you are dedicated to your work. Blogging gains readership that may follow your other work. It also puts your writing in front of more people, which can lead to great client work. If you have a website related to your freelance writing (which every writer should), it can keep your site's rankings up.

Have you blogged today?

More from Lyn:

10 Things Every Web Writer Should Know

The Newbie's Guide to Success at the Yahoo! Contributor Network

Why Online Article Writers Need a Website

by Lyn Lomasi, Staff Writer

The most important thing a freelance writer can do is stay active. Frequent activity keeps readers interested, as well as shows clients that you are serious about what you do.

If you publish rarely, how is anyone supposed to consider you an expert? Even if your motive is not to gain extra clients, there is still the factor of being loyal to your readers.

Why would they want to visit your site or read your articles if you have little to no activity? There is not a set amount that will work for every freelancer because we all have different needs and goals. But try to remain as active as possible for the best results in your career.

More from Lyn:

Private Clients, Contributor Communities, or Yourself? What's Best for Online Article Writers?

Freelance Writing Tips: Your Client is Not Obligated to Please You

Angie Mohr, Expert Writer and Accountant Offers Great Advice to Non-Fiction Freelancers

posted by Lyn Lomasi, Staff Writer

Writing and selling non-fiction can be a puzzling adventure, especially when it comes to the business side of things. That's where fellow writer and friend Angie Mohr steps in to take the mystery out of the freelance writing business. She is currently offering up her wisdom in  3 ebooks, including one with customizable excel templates. A portion of the proceeds gets donated to Rissa Watkins, a fellow writer and friend who is undergoing leukemia treatment. Buy them separately or in  a bundle. The bulk purchase gets you a nice discount.

Managing a Freelance Writing Business: A Writer's Guide to Building a Strong Company

• over 80 pages of great info for both new freelancers and veterans
• helps you to analyze your clientele to make sure you're making top dollar from every word you write
• delves into all the back office issues that confuse many freelance writers, including setting up an accounting system, quoting, job tracking, and insurance

Tax Preparation & Planning for Freelance Writers

• over 75 pages of income tax information tailored to a freelance writer
• details what can and cannot be claimed for home office, auto and other freelance expenses
• puts an end to water cooler myths about what you can claim on your taxes
• helps to reduce the chance that you will be audited by the IRS
• helps you to reduce this year's tax bill and plan for next year's

Customizable Excel Templates

1. Query tracking tool
2. Quoting calculator
3. Job tracking template
4. Home office expense calculator
5. Auto mileage log and expense tracker
6. Direct expenses template

Click here to purchase the books from Angie Mohr either individually or as a bundle package.
Happy Freelancing!

by Ann Olson, Contributing Writer

Using a picture of a flower, or worse, a photo of you in your pajamas, isn’t a great way to gain more clients. In fact, it will make them scatter faster than you can say “But my SEOs are really good!”.

Here’s something all writers need to know: image plays a huge role in how clients perceive you. If you can’t take the effort to lose your hoodie in favor of a nice-fitting dress shirt, how can they expect you’ll handle their next project professionally (and on time)?

Using an effective “author photo”–the one photo used consistently on writing websites, your portfolio/website and any social media websites–is now vitally important for making a good first impression on clients, even before they shoot off that first email.

Does this mean it’s time to deck out the suit and tie? Absolutely not, unless that’s what you really wear.

So how should you dress for your author photo?

For Women:

CLOTHES: Choose dark-colored, long-sleeved shirts. Dress shirts, cardigans or blouses are great for boosting a writer’s professional image.

ACCESSORIES: Keep accessories to a minimum. Avoid wearing too many rings or bracelets–a simple pair of earrings and a bracelet will do.

MAKEUP: Less is better. A light dab of foundation, neutral eyeshadow and lip gloss help polish your face without adding too much clutter.

HAIR: Neatness beats uniqueness. A simple ponytail, bun or hair let down in neat waves, curls or kept straight are great, professional styles to wear in your author photo. Stay away from excessive teasing, messy hairstyles or “big” hairstyles.

For Men:

CLOTHES: Again, dark-colored, long-sleeved shirts work best. Stick with collared dress shirts, and optionally, a casual sport coat for a functional, business casual look.

HAIR: Keep it neat and low-maintenance. Short, conservative hairstyles work best. For long hair, consider styling it in a ponytail.

FACIAL HAIR: Facial hair is best kept short and well groomed. Long beards or goatees are not professional looks for writers.

Dressing for Your Author Photo: Additional Tips

If there’s one theme to keep in mind, it’s this: less is more. A writer’s makeup, clothes or accessories shouldn’t overpower the photo–instead, it should add depth and professionalism to it. Other tips for boosting your professional image include:

• Keep the skin exposure to a minimum. If your blouse or shirt gives people a clear view of your upper assets, change it or wear an undershirt.

•  Like in the workplace, unnatural hair colors aren’t appropriate either. Not willing to compromise? Consider having the photo shot in monochrome or colored digitally by a professional retoucher.

•  Avoid clothes with floral prints or gaudy, bright stripes. Like with bold colors, this draws attention to your clothes instead.

•  Stay away from current fashion trends–they become outdated quickly. Choose conservative and functional items than those seen on the latest celebrities.

Overall, the key point here is that the author photo reflects your credibility, professionalism and dependability. Remember, your author photo is a visual cue that tells potential clients you’re trustworthy and dependable, and worth contacting for a quote.

by Lisa Mason, Contributing Writer

If you are looking for a way to build new article ideas, then consider writing an article series. This can be one of the best ways to write more articles and keep your readers coming back for more. However, there is a proper way that you write an article series. Once you learn this, you will get the most benefit from each article series that you write.

Here are 5 Steps to Write an Article Series

You can write an article series easy with these tips:

1. Do adequate research beforehand to help you write the full article series. This will allow you to sit and write the full series without the need to stop in between each article for more research. The overall structure of your series will be based around the research that you do first.
   
   
2. Create each article in the series where it can also stand alone. This is important when writing articles for the Internet because someone may stumble upon only one part of your article series and it should still make sense, even if they are not in order.
   
   
3. Each article should keep your reader wanting more. While each article should be capable of standing on its own with a beginning, middle and end to the structure, each article should also leave your reader wanting more so that they click to the next part of the series.
   
   
4. Create an outline for each article and for the series as a whole. This will help you to structure the entire series so that it goes in a logical order, covers all the main points and does not repeat points.
   
   
5. Don’t try to cover too many points in one article. Reserve one main point only for each article and follow it up with supportive facts. If you come across a new point you want to make, save it for the next article in the series.
   
   

Beyond the 5 Steps to Write an Article Series

Once you have these 5 steps to write an article series, you can continue to grow and build on this. You can use these steps to write more article series sets or to turn articles into an ebook or free download you can give away online.

Use list articles to create an article series. One example of this would be my “5 steps” above. I could take these 5 steps and break them down, creating one solid article reserved for each one. I can then turn this article into 5 more articles. For point number one, I might talk more about how and where you research and how to turn that research into a final product with your article.

For point four, I may describe how to outline and show examples of ways that you can outline for articles and how to turn your research into an outline. There is plenty of material here to create a total of six articles from this one. Happy writing!

Lisa Mason is a freelance writer, mother to four and youth sports coach residing in Central Texas. She has published hundreds of articles on writing and runs www.writingtipsblog.com to provide free writing tips.

Lisa's a Community Guide at Yahoo! Contributor Network and has been writing professionally since 1998 with a specialty in Internet content. Search her profile for articles on writing and writing tips.

Lisa officially began her writing career at the age of 16 after writing for school and local newspapers as well as trade and regional publications. She is the author of 3 writing books, 3 video game guides, 3 poetry anthologies and a how-to poetry book.