by Lyn Lomasi, Staff Writer

Part of branding yourself to help develop an audience lies in consistency. If your style is all over the place, it will be harder to create your brand.

Be consistent in the following:

*Topics - You can have more than one niche. But if there are no clear areas of expertise, it will be harder to develop a consistent audience.

*Style - Your writing style should match in all of your work. Frequent readers should be able to tell that a piece is written by you by the style.

*Voice - Be yourself in all of your work. Let your light shine so that readers know the real you. The real you should be consistent in all of your work and should match your true personality.

*Advice - If you advise readers to do one thing one day and another the next, this causes confusion. Be consistent in methods and beliefs.
_Lyn is a freelance web journalist, the Community Advocate at Yahoo! Contributor Network, and a Y! Shine Parenting Guru. She's also the founder of Write W.A.V.E. Media, parent company to LifeSuccessfully.com and several others. She enjoys publishing freelance writers and supports advocacy through journalism. She has been published all over the web with major media companies, as well as smaller businesses and organizations. Contact Lyn for guidance in the world of freelance writing.

Lyn on Twitter: @LynLomasi
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